Website Design For Small Business Can Make or Break You.
A website design for small businesses can make you stand out from your competitors, and your audience can find you.
A professional website is important, but they don’t have the time or money to do it right.
Most small businesses settle for mediocre websites because they either don’t realize how much of an impact their site has on their bottom line or can’t afford to hire someone who knows what they’re doing.
Here are some examples of poorly designed websites and profits suffer.
We know a poorly designed website leads to a lack of leads and branding. Here is a list of poorly designed websites in Vermont manufacturing.
Are you trying to decide what website redesign will work best for your small business? Knowing which website design is right can be hard since so many options are available.
This post was created to help you find the best website redesign option that fits your company’s needs and budget.
We’ll discuss website redesigns in general, then talk about how they apply specifically to small businesses. You’ll learn different types of website designs, the pros and cons of each one, and how much it costs.
We get it – you want your company’s website to be great, but you don’t have the budget for a custom design and development project. Website redesign is at the top of the mind of the CMO.
That’s why we offer affordable web design packages for small businesses with limited budgets. Our team will build your new website using WordPress so that you can easily manage content without needing us to make any changes again!
One of the site designs for small businesses is a website redesign that includes website hosting.
2023 Digital Marketing Benchmark Report
The 2023 Marketing Benchmarks Report offers a complete look at the current state of digital marketing. It provides insights into trends, best practices, and strategies for businesses looking to stay ahead of the competition in the ever-changing digital landscape.
This website redesign is perfect for small businesses because it’s an all-one service, so you don’t have to worry about website hosting when choosing a website design.
The website hosting offered by these site designs includes storage space, unlimited email addresses, and more. This is in addition to things like domain name registration in some cases.
Matrix Marketing Group offers website redesign and design packages with website hosting.
Luckily, these site designs are affordable and start at just a few hundred dollars a month for a basic website design.
A great thing about site design ideas that include website hosting is that you can easily add additional features and services when your business grows, such as e-commerce.
There are all types of website for small businesses, depending on what converts your target audience.
Website types and website design for small businesses:
- website design with website hosting included
- blog website designs
- ecommerce website
- basic websites for small businesses without a lot of extra website features
- design with website hosting not included
- ecommerce website site without website hosting included (you’ll need to purchase website hosting separately)
- Basic websites for small businesses will have to pay a separate fee for website hosting and storage space since it is not included in the original price of your website creation.
Website Pros and Cons:
- Features like ecommerce are unavailable with website methods that do not include website hosting.
- Website design is perfect for small businesses looking to grow their business even more since you can easily add additional features and services when the time comes.
- Some websites are better equipped than others, so it’s best to initially choose one or two websites before adding website features.
- Website configuration with website hosting not included is more cost-effective than website designs where website hosting must be purchased separately. Still, you will need to pay a separate fee for website hosting and storage space if your small business needs it.
- Choose wisely which website plan best suits your small business website needs.
Features like website hosting and ecommerce are unavailable with website designs that do not include website hosting.
A website is an important aspect of small business success. A website can be used for an online store, keeping your customers updated with your business information, website hosting, website invention, website hosting, and website structure with website hosting included.
As the business grows, more website features will be available, including access to e-commerce, blog website strategies, basic websites for small businesses without a lot of extra website features, and website design without website hosting. Ecommerce website design must run at 3 seconds load or less or forget it. We have website design ideas for businesses of all sizes and budgets. Our team is ready to help you design your next website. Get in touch with us today to get started!
These are just some of the advantages of having a website for your business, even though it is costly to have website hosting included in the original price of your website setup.
Basic websites for small businesses without website hosting included and website design with website hosting not included are some disadvantages since your business may need to purchase website hosting separately.
Extra features like e-commerce will be available when choosing a business website type, such as blog website designs and basic websites for small businesses. You do not need many extra website features, website creation with website hosting included, and website without website hosting included.
What is website design?
A good website is the most important part of any business. Finding a web design agency that offers quality work at an affordable price can be a big challenge.
There are many options available for building your website, but if you aren’t tech-savvy, it’s going to be hard for you to create something professional and easy to use.
Most people don’t have the time or the skills required to make a site from scratch, so they use templates that look cheap and outdated.
We offer custom-designed websites to help your business stand out from its competitors in all aspects – from user experience to SEO optimization! No matter what industry you’re in, we’ll build a beautiful site with an intuitive interface that makes it easy for visitors to find what they need on your site immediately.
Our team of designers and developers has over 15 years of experience creating stunningly attractive sites tailored specifically to our client’s needs!
Website configuration can refer to making website content go along with website hosting, website designing, the function of website innovation (meaning what it does), style of website creation, or other meanings.
Website hosting refers to the storage and server space your website’s content is stored when you register with a website hosting company.
Website design for small businesses goes beyond pretty design; does it convert leads?
Why do I need website hosting?
Without website hosting, the website is not visible to visitors. Do you offer website hosting with website designs that include website structure and website hosting included?
What does a small business website design cost?
Website hosting also needs website design. Website hosting is the storage and server space your website will be hosted for visitors.
Website design costs include the initial price of domain names, website hosting, content creation, and website plan, among other things.
Inexpensive website strategies are usually only offered with basic features. More expensive sites allow for a larger variety in layouts and graphics since they need to stand out more because there is too much competition online now, which means fewer people visit websites that do not have much information.
People want a website layout that stands out from the competition and is not just a basic website for small businesses.
When choosing a website type, the different website types come into play.
Matrix Marketing Group website services offer small businesses’ websites with monthly payments for design, hosting, security, and maintenance starting at $499 per month.
6 Things You Need To Know Before Launching A Website For Your Small Business
Every business, large or small, needs a website. And launching a website has critical steps. It’s their digital point of contact, an online portfolio, and an opportunity to generate leads and drive sales.
But before you create and are ready to launch your website, you should know a few things. Read on for a handy guide to six things you need to know before launching a website for your small business.
Create a Future-proof Small Business Website
Perhaps the essential part of launching your new website is making it future-proof. Technology and trends come and go, so you should strive to make your website as timeless as possible.
In the past, creating a website was strictly reserved for those with advanced coding knowledge. Today though, there are dozens of accessible and easy-to-use website builders and content management systems available.
Whichever platform you choose, bear in mind its usability as your business grows. What feels simple and intuitive for you might be difficult for others.
Consequently, it’s worth considering one of the many accessible website builders available. These provide intuitive, easy-to-use dashboards that make your website management scalable as your business grows.
A fine example of how important future-proofing your website is can be seen in Google’s July 2018 update. Any non-HTTPS site is now blocked by the search engine, a rollout that impacted the SEO and traffic of countless websites.
Such an update had long been in the pipeline, and those businesses that didn’t plan their websites felt the damage. Here is a full guide for your website redesign project. It’s a lesson in future-proofing for every small business.
Future-proofing is especially important when you’re choosing a domain name. Choosing a web address that embodies your brand and stands the test of time is a vital but often neglected aspect of launching a website.
Changing your domain name further down the line can damage your brand and cost you time and money, not to mention the negative impact on your SEO. This is what Google calls Domain Authority, and it’s included in Google’s search algorithm.
Don’t reference the year; avoid using current pop cultures references such as catchphrases or slogans. What’s relevant now isn’t always relevant forever.
And avoid using words that limit your business. For example, let’s say you’re a haircare company with the domain HairByAshley.com. If you decide to branch out into cosmetics, your domain name might limit your business.
Many new domains released recently offer businesses the chance to create fully branded URLs. For example, a business named Westfield Motorcycles could snap up the. Motorcycles extension to create the URL: ‘Westfield. Motorcycles’.
Plan your website structure and website design for small business
Content marketing is important, but it can be hard to get started when you don’t have the right tools.
Content marketing has been proven to increase traffic by up to 80%, yet most marketers still struggle with creating enough high-quality content for their audience.
Cornerstone Content is a major part of this effort. It helps you create more engaging content, easier for your visitors, and better for search engines.
Before diving into your website creation or website redesign, create a draft site structure. It doesn’t need to be particularly sophisticated — even a few scribbles on a whiteboard will suffice.
Your website’s structure should, foremost, be user-friendly. As your customers navigate your site, they should be able to find everything they need with ease.
Organize your pages intuitively, dividing your menu into broad sections such as portfolio, services, contact, blog, etc. These can then be broken down into separate subsections that cater to your customers’ needs.
For example, your services page can be divided into the services your business provides: digital marketing, content creation, social media management, and so on. These can, in turn, be broken down into useful resources about each service you perform.
But while customer UX is important, so is your website’s SEO. The structure and link architecture is one of the most important parts of your site’s SEO, so it pays to plan this out in advance.
Google uses the links between pages to crawl your website, indexing each page and determining its ranking on the SERPs. A poor site structure hinders this process, which in turn negatively impacts your SEO
It keeps the number of links between the homepage and the rest of your website to a minimum, making it easier for Google to crawl your site. Internal linking can get complex, so do your research beforehand.
Minimalism is In from Website Creation
We’re often told never to judge a book by its cover, but alas: we’re all guilty of it, your customers included. As such, it’s important when launching a small business website that your theme is slick, attractive, and user-friendly.
As a rule, your website theme should be clean, minimalist website design, and responsive across various devices. Too much content will distract your customers when they visit your website, so remember: less is more.
Avoid excessive images on the homepage. Every business, even e-commerce stores, should include only one or two photos on their homepage. These should be large, high-resolution, and high-quality.
Your site’s design, in general, should be intuitive. Avoid gimmicky menus or flashy animation. Some brands can pull this off, but they’re in the minority.
Go for clean, easily navigable menus. Use contrasting (but branded) colors to make them stand out on the page and ensure it retains their simplicity across different devices. Website strategy for small businesses is about a site that drives leads and sales.
Prepare for the Launch with a Marketing Campaign
Creating a marketing campaign for your new website gives it visibility, driving traffic and generating leads.
But your marketing campaign shouldn’t only start once your website has been launched.
Build anticipation for your new website and create a drawn-out teaser campaign, drip-feeding hints of your site to your customers.
A strong marketing strategy spans multiple channels: email, social, PPC, etc. If you already have a strong social following and a sizeable email subscriber list, take advantage of this by sending regular (but not too regular) updates about your new website’s progress.
As a small business owner, your time is precious. Use automation tools such as SharpSpring CRM and marketing automation to schedule your emails and social posts ahead of time. As well as saving you time further down the line, it lets you plan and tweak your marketing strategy in advance.
Plan Your Website Lead Generation Strategy Beforehand
If you’re still in the nascent stage of your business or want to source new customers, implement a solid website lead generation strategy.
Create a landing page with a lead magnet and great content, such as an ebook or useful template. Next, create a PPC ad campaign that directs prospective customers to it. Think about how you can give value and content away for free — and use that to drum up leads and interest.
Wrap-Up Website Design For Small Businesses
Don’t forget all your on-page SEO tasks before launching a site, be sure that your meta descriptions, title tags, blog posts, and readability should be considered.
Next, set up Google Analytics and Google Search Console to track and monitor performance.
Implementing a website lead generation strategy early on that slowly builds in frequency keeps your business in your customers’ minds.
Creating a website for your small business requires time, effort, dedication, and no small amount of planning. Bear the tips above in mind when building your website, and its launch will be successful.
Give us your best tip for launching a website.
I want a website for my business. Matrix Marketing Group can help with over 600+ websites designed and developed over our 20 years in business. Don’t fall for the website redesign for the small business free hook.
Or create a business website for free. Really? Don’t we all wish we just had the time?
The best website design for small businesses is by a professional that understands your mission/vision and brings that to life in a performance-based website redesign for small businesses. Call us today at 303-351-1645 or schedule an appointment here.
What are the best website designs for small businesses?
There are website rerdesigns and builders available for any website need, and you’ll likely find one that suits your requirements. If you’re unsure exactly what websites cater to small businesses, look at this list of popular website builders. But don’t use them.
Where can I get a website for my small business?
Matrix Marketing Group Website Development Services for Small Businesses to Turn Traffic into Sales. Website designers can charge a great one as little as $175 per hour. This rewebsite design company is very affordable and offers a lot of website templates. The designs are clean and not cluttered, perfect for small individuals looking to save on website costs or who don’t know much about website layouts. I highly recommend this website design company.
How much should a small business spend on a website?
The cost to develop a website varies depending on the features of the asset. Typically, small business website design costs range between $5,000 and $25,000.
What are the 5 types of websites?
The 5 different types of websites and how to design them
1) Magazine websites.
2) E-commerce websites.
4) Portfolio websites.
5) Landing pages.
6) Social media websites.
7) Directory and contact pages.