HubSpot vs. SharpSpring: Which Marketing Automation Tool Is Better?

HubSpot vs. SharpSpring: Which Marketing Automation Tool Is Better?

HubSpot vs. SharpSpring Comparison

HubSpot vs. SharpSpring is a tough call but we made one.

In business, marketing automation is a must-have, and HubSpot vs. SharpSpring offers small businesses options.

Marketers are always looking for the best marketing automation tool to help them grow their business and reduce repetitive tasks.

It’s a must-have for digital marketing strategy, building landing pages, marketing campaigns, email campaigns, and improving marketing channel and campaign performance.

There are so many options that it’s hard to know which one is right for your needs.

We’ve researched and found that HubSpot is a great option because of its ease of use, powerful features, and affordable pricing plans.

With HubSpot, you can create personalized campaigns with just a few clicks or taps on your mobile device. You’ll also get access to an entire suite of tools, including Salesforce integration, social media monitoring, lead scoring, email marketing templates, and more!

Hubspot is an affordable marketing automation tool that offers everything marketers need—and more! But the cost is out of reach for many small businesses.

Today’s consumers are more informed and demanding than ever before. To keep up, you need a marketing automation tool that can help you grow your customer base by improving the way you market.

HubSpot CRM and SharpSpring CRM offer different features for different needs, making it difficult to know which one would work best for your company’s specific situation.

That’s why we’re going to compare the two of them in this blog post so that when it comes time to make a decision, you’ll have all the information necessary at hand. 

HubSpot vs. SharpSpring we will walk through each product.

The first thing we want to do is talk about what each product does specifically so that when they start comparing side-by-side, there won’t be any confusion about what each does.

What Is HubSpot?

hubspot marketing automation

The company was founded in 2006 by Brian Halligan and Dharmesh Shah. The company is located in Cambridge, Massachusetts. It’s a very popular inbound marketing automation platform recognized for its ease of use, reliability, and rich integrations with other platforms.

Many businesses are drawn to this system because of its ability to drive customer engagement through marketing automation.

HubSpot takes the guesswork out of marketing automation by providing you with all-in-one features that make it easier to do everything from blogging to automating your email campaigns without ever having to switch software or learn another application.

With HubSpot, you can connect your website analytics tool and your CRM system and then track your customers’ journey through the sales funnel so you can better understand where they are in the process.

Over the years they have followed the Safeforces model and are a great fit for the midmarket with industry models.

What Is SharpSpring?

What Is SharpSpring?

SharpSpring also provides lead generation and marketing automation for businesses of all sizes.

SharpSpring CRM has a lower learning curve and better UI. However, unlike HubSpot, it has all the features you need rather than paying for additional features.

It also lets users create an unlimited number of landing pages without paying additional fees for each one.

SharpSpring offers great integrations with top-of-the-line platforms, including Salesforce and HubSpot.

This integration allows you to create a system that connects all your applications to reach out to leads with any number of automated marketing messages, including email, SMS text messages, web pop-ups, text broadcasts, and chatbots.

SharpSpring also has an interesting feature called The HubSpot Marketing Automation CRM Add-on, allowing you to connect the two systems. If you’re already using HubSpot but want to explore SharpSpring for lead generation services, this might be the right option for your company.

Social media management is right in the system.

Now that we’ve talked about what each platform offers individually, it’s time to compare them side by side.

Comparing HubSpot vs. SharpSpring [Marketing Automation]

Comparing HubSpot's Marketing Automation to SharpSpring CRM

When it comes down to a battle between HubSpot vs. SharpSpring, here are a few things you need to look at to make an informed decision for your business.

SharpSpring offers more complex marketing automation strategies, including lead nurturing and lead scoring. It also lets you optimize the number of messages you send so that they’re fresh and new without spamming your customers.

SharpSpring is cheaper than HubSpot, which makes it very attractive. However, if you want all-in-one features HubSpot offers so much more.

In our HubSpot vs. SharpSpring review, HubSpot has better integrations with other platforms than SharpSpring does. As reporting goes, HubSpot has deeper insights than SharpSpring does.

SharpSpring has been around since 2005 and offers marketers everything they need in terms of customer engagement software.

It’s aimed at serving small to medium-sized businesses. If you want to use the platform for your sales, marketing, and reporting needs, you’re going to have to pay a significant amount of money.

Comparing HubSpot’s Marketing Automation to SharpSpring is important when it comes down to deciding between the two platforms. The clearer you can see what each one does, the better your chances are of choosing the right product for your business.

We’ve gone over what each automation tool offers sales teams, so now let’s switch gears and see exactly how they measure up against each other. And if all this information isn’t enough for you, feel free to contact us at +1 303-351-1645.

Which Marketing Automation Tool is Best for You?

Which Marketing Automation Tool is Best for You?

HubSpot and SharpSpring are two of the most popular marketing automation tools on the market today. But which one should you choose? Let’s take a look at how they compare.

We’ll break down their features, pricing, integrations, and more to help you make an informed decision about which tool will best meet your needs.

Click here to see our comparison chart!

SharpSpring is powerful marketing automation and CRM platform that enables you to achieve your goals. SharpSpring’s powerful features help you grow, manage and retain your customers easily on any device or browser.

In our HubSpot vs. SharpSpring review, SharpSpring is the best solution for marketers at entry-level of sophistication!

The problem is that integration into omnichannel is non-existent without major backend work and it does not scale like HubSpot.

But a small business with 100 or so employees fits some markets.

SharpSpring has everything you need to automate and optimize your marketing, including:

  • Lead Management: SharpSpring intelligently finds leads across all channels, such as web forms, social media, blogs, and more. SharpSpring’s lead management functionality allows you to view sales-ready leads in one place, so you know exactly who to contact first. 
  • Email Marketing – SharpSpring makes sending personalized emails that convert customers into loyal followers and lifelong customers. SharpSpring’s powerful email capabilities allow you to automate welcome emails, re-engagement emails, and more. SharpSpring also includes dynamic personalization, so your messages are always relevant to your subscriber. 
  • Social Media Marketing – SharpSpring allows you to manage all of your social media marketing in one place so you can stop wasting time switching between platforms for each campaign. SharpSpring lets you easily promote any content on Facebook, Twitter, LinkedIn, and more! SharpSpring also makes it easy to post targeted offers that encourage subscribers to take action! SharpSpring’s social automation tools automatically send the right message at the right time for every customer.
  • That is where SharpSpring comes in at 1/10 the typical cost and fees of HubSpot.

You can manage all aspects of your business in one place. If you’re ready to transform your business into a customer-centric machine, contact us today for help getting set up with SharpSpring!

In our HubSpot vs. SharpSpring comparison let’s look at HubSpot’s benefits.

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HubSpot Benefits

HubSpot is considered one of the most popular marketing automation tools out there. HubSpot has several benefits features that are beneficial to marketers, especially when managing connections and leads.

They also have an in-depth tutorial library that includes webinars and videos that will help you better understand how their platform works.

HubSpot’s marketing automation platform is well-known for automating various processes, including lead scoring, lead nurturing, email marketing, web conversion tracking, website personalization, and more.

It also provides detailed analytics about your campaign, so you know where your efforts need improvement.

Additionally, HubSpot offers integrations with other leading tools such as Gsuite or Office 365, so you can manage your email communication.

In our HubSpot vs. SharpSpring comparison let’s look at SharpSpring’s benefits.

SharpSpring CRM Benefits

SharpSpring CRM Benefits

The SharpSpring marketing automation platform is also highly regarded by many marketers.

SharpSpring provides countless features that are very beneficial to businesses, especially when it comes to building client relationships and generating revenue.

Some of SharpSpring’s key features include personalized content, social media integration, data-driven reporting, one-to-one communication, and more.

SharpSpring offers integrations for CRM systems, including Salesforce, Zoho CRM, and others, HubSpot On so that you can have a centralized view of customer information across all platforms.

SharpSpring offers 24/7 support through their extensive knowledge base and ability to connect with system experts via phone or web chat in real-time.

SharpSpring may be a better option for you if:

  • You want to use SharpSpring’s software as your only marketing automation tool.
  • You have a smaller budget and can’t afford HubSpot’s pricing model.
  • Your business isn’t tech-savvy or doesn’t have the time, resources, or expertise needed to set up and maintain SharpSpring with ease on its own. If any of these describe your situation, then SharpSpring is worth considering!
  • SharpSpring is an affordable marketing automation tool
  • SharpSpring offers personalized support
  • SharpSpring sends one agent to your company, where they’ll be your point of contact for all things SharpSpring. Rather than handling customer service on top of product knowledge, SharpSpring removes that burden from you!

SharpSpring is a marketing automation software that helps you automate your marketing, but it’s hard for marketers without technical skills to use SharpSpring.

SharpSpring has the best features of HubSpot and Marketo with none of the complexity. SharpSpring will help you create automated workflows in minutes, not days or weeks.

SharpSpring is an easy-to-use marketing automation tool that doesn’t require any coding knowledge. You’ll be able to build powerful automation within minutes by simply dragging and dropping blocks together on a canvas.

Conclusion HubSpot vs. SharpSpring

Marketing automation is a key component of any marketing strategy.

In our HubSpot vs. SharpSpring review, SharpSpring CRM (Customer relations management software) and HubSpot are two of the most well-known providers in this space, but which one should you go with? SharpSpring is the perfect all-in-one platform for small businesses. 

SharpSpring offers many features that HubSpot doesn’t have, such as lead scoring, custom workflows for different stages in the funnel, and integrations with Salesforce.com.

SharpSpring’s interface is also more intuitive than HubSpot’s to use–no need to learn a new language!

It all comes down to your specific needs; if you want something simple or don’t require advanced capabilities, SharpSpring might be a better choice for you.

In our HubSpot vs. SharpSpring review, HubSpot, on the other hand, is more popular and recognized–it’s a safe bet if your company works with a lot of marketing agencies or new marketing hires.

SharpSpring provides decent visibility into just about everything that goes on, but Hubspot does an excellent job of creating simple yet informative reports that allow for faster data processing and decision making.

In our HubSpot vs. SharpSpring review, SharpSpring has a very competitive pricing structure, whereas HubSpot is more expensive to start with. SharpSpring is about 1/10 the cost of the top marketing automation platforms.

SharpSpring also has excellent customer service, but this can be hit or miss at times due to the company’s small size.

SharpSpring does have an active blog where they publish interesting articles for users on different aspects of marketing automation.

The bottom line is that SharpSpring might be good for young companies looking for straightforward software that doesn’t come with any gotchas or hidden fees.

However, it would require some reengineering if you decide to switch services in the future–which could incur a lot of additional costs.

In our HubSpot vs. SharpSpring comparison, SharpSpring offers great customization options–great for users who want complete control of their campaigns and don’t mind putting in extra time and effort to learn new systems.

SharpSpring offers insights or analytics before making decisions about how they should proceed with each campaign.

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General FAQs about our HubSpot vs. SharpSpring Review

What is SharpSpring?

SharpSpring is not an alternative to HubSpot. SharpSpring lacks some of the more advanced features, but they have all the essentials you’ll need for marketing automation.
SharpSpring also has good customer support, but several you can’t beat HubSpot.

Does SharpSpring offer Google Analytics integration?

SharpSpring offers Google Analytics integration, but HubSpot only integrates with Google AdWords. SharpSpring also has native social tracking through Facebook Tracking Pixel, Twitter Card tags, and LinkedIn Company Page.

Can Sharpspring be accessed on mobile devices?

SharpSpring can be accessed on all mobile devices. SharpSpring has a responsive design to ensure the SharpSpring experience is optimized for fast loading and easy-to-use on any device. And it has an app.

How does Sharppring compare to HubSpot in the pricing?

SharpSpring offers great prices for packages that range from just $399 per month. SharpSpring users can try out the software before they commit with a 30-day trial period.

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