See how our 9 industries use CRM to grow their business?

Learn what industries use CRM to grow their business. I’ll cover the industries that use CRM.

This article will discuss how CRM is used in various industries to help grow their business. CRM industries just keep growing but two are on the top of middle-market and enterprise customers. Surprise, surprise Salesforce and HubSpot CRM.

What HubSpot? I wouldn’t have said this 2 years ago but for the front-end office. You know sales, marketing, and customer support HubSpot is the best. I’ve used Keap, Salesforce, Netsuite, SAP CRM, SharpSpring, Pipedrive, Insightly, and Nimble.

So as you think about your sales, marketing, and customer support teams there is a long of product data, company data, and customer data for developing great attributes leading to success and failure rates. TQM, Six-Sigma, I’ve been through them all. Customer-centric problem-based solutions work every time regardless of your industry.

Financial services, manufacturing, software and technology, food and beverage, healthcare/telehealth/teletherapy, e-commerce, legal and outdoor industries are some of the 9 industries using CRM to grow their business. 

Looking to improve your customer relationships and sales? CRM can help.

Check out how different industries use CRM to its fullest potential to achieve better results. Financial services, manufacturing, software and technology, food and beverage, healthcare/telehealth/teletherapy, e-commerce, legal, and outdoor industries are just some of the 9 industries using CRM to grow their business.

Each industry uses CRM differently, but all have found ways to use the system to manage customer relationships better, understand customer needs and preferences, and streamline their sales processes.

If you’re curious about how CRM can help your business specifically, searching for your industry’s 7-digit SIC code can give you a better idea of making your marketing more effective.

>Financial Services: The financial services industry uses CRM to manage customer interactions and data. This helps them provide better customer service, understand their customers better, and cross-sell and upsell products and services.

>Manufacturing: CRM is used to manage sales and customer relationships in the manufacturing industry. Manufacturers can use CRM to track their customers’ purchasing habits and preferences and streamline their sales process. ERP users are used to getting the best software to help revenue growth and cut waste. HubSpot is a great option to extend the ERP enterprise platform to a best-of-breed solution.

>Software and Technology: CRM is used to help companies manage their customer relationships in the software and technology industry. CRM can track customer interactions, understand customer needs and preferences, and nurture prospects through the sales cycle.

>Food and Beverage: CRM manages customer relationships and sales in the food and beverage industry. CRM can track customer interactions, understand customer needs and preferences, and nurture prospects through the sales cycle. Look what happened to Natural Retreats’ growth.

>Healthcare/Telehealth/Teletherapy: CRM is used to manage patient relationships and sales in the healthcare industry. CRM can track patient interactions, understand patient needs and preferences, and nurture prospects through the sales cycle. 

>E-commerce: In the e-commerce industry, CRM is used to manage customer relationships and sales. CRM can track customer interactions, understand customer needs and preferences, and nurture prospects through the sales cycle. 

>Legal: CRM is used to manage client relationships and sales in the legal industry. CRM can track client interactions, understand client needs and preferences, and nurture prospects through the sales cycle. 

>Outdoor: CRM is used to manage customer relationships and sales in the outdoor industry. CRM can track customer interactions, understand customer needs and preferences, and nurture prospects through the sales cycle.

>Education: Education institutions use CRM to manage student relationships and sales. CRM can track student interactions, understand student needs and preferences, and nurture prospects through the sales cycle.

Most education institutions use a CRM system to keep track of their student’s contact information, academic history, and purchase history. This allows for better customer service and targeted marketing.

These 9 industries use CRM differently, but CRM helps them manage their customer relationships better, understand customer needs and preferences, and streamline their sales processes.

To make your marketing more effective, a search of these industries has a 7-digital SIC code. In the official U.S. Government SIC Code system, there are 1,514 codes (included in the 2-digit, 3-digit, and 4-digit levels).

How Matrix Marketing Group can help with specific industry solutions for CRM

Matrix Marketing Group is a leading CRM solutions provider that offers a variety of industry-specific CRM solutions for businesses in different industries. Whether in the healthcare industry, the e-commerce industry, or another industry, Matrix Marketing Group has a CRM solution that will meet your needs in 12 industries.

Wondering how CRM can help your business?

Check out this article to learn about how various industries use CRM to help grow their business. You’ll learn how CRM can be used to its fullest potential to achieve better sales results.

Why is CRM important for financial services businesses?

The financial industry is highly competitive and fast-paced, making it a challenging environment. Financial services businesses need to use CRM to its fullest potential to stay ahead of the competition.

CRM can help financial services businesses improve customer service, boost sales and marketing efforts, and better understand their customers. 

Financial services businesses can develop more targeted marketing campaigns and improve cross- and up-selling efforts by understanding their customers better. Additionally, CRM can help financial services businesses keep track of customer complaints and address them promptly.

Why is CRM important for each industry

Why is CRM important for manufacturing businesses?

Manufacturing businesses use CRM to keep track of customer interactions and data and manage sales and marketing operations. CRM can help manufacturing businesses improve customer service, forecast future sales, and develop targeted marketing campaigns. Additionally, CRM can help manufacturing businesses understand their customers better, increasing sales and improved customer retention rates.

Why is CRM important for software and technology businesses?

The software and technology industry is highly competitive, making it a challenging environment. Software and technology businesses need to use CRM to its fullest potential to stay ahead of the competition.

CRM can help software and technology businesses improve customer service.

How the Private equity firms use CRM to help grow

The private equity industry is highly competitive, making it a challenging environment. Private equity firms need to use CRM to its fullest potential to stay ahead of the competition.

CRM can help private equity firms improve customer service, boost sales and marketing efforts, and better understand their customers. By understanding their target portfolio businesses and suggesting professional services firms with HubSpot.

Why do the Food and Beverage Businesses Use CRM

Food and beverage businesses use CRM to manage customer interactions and sales and marketing operations. 

CRM can help food and beverage businesses improve customer service, forecast future sales, and develop targeted marketing campaigns. 

Additionally, CRM can help food and beverage businesses understand their customers better, increasing sales and improved customer retention rates.

Why is CRM important for healthcare businesses?

The healthcare industry is highly competitive, making it a challenging environment. Healthcare businesses need to use CRM to its fullest potential to stay ahead of the competition.

CRM can help healthcare businesses improve patient care by providing better access to patient health information. Additionally, CRM can help healthcare businesses boost sales and marketing efforts and better understand their patients. 

Healthcare businesses can develop targeted marketing campaigns and improve patient retention rates by understanding their patients better.

Why is CRM important for ecommerce businesses?

Ecommerce businesses use CRM to manage customer interactions and sales and marketing operations. 

CRM can help ecommerce businesses improve customer service, forecast future sales, and develop targeted marketing campaigns. Additionally, CRM can help ecommerce businesses understand their customers better, which can lead to increased sales and improved customer retention rates.

Why is CRM important for legal businesses?

The legal industry is highly competitive, making it a challenging environment. Legal businesses need to use CRM to its fullest potential to stay ahead of the competition.

CRM can help legal businesses improve customer service, boost sales and marketing efforts, and better understand their customers. 

By understanding their target clients better, legal businesses can develop targeted marketing campaigns and improve client retention rates. Additionally, CRM can help lawyers manage their cases more effectively and efficiently.

Why is CRM important for outdoor businesses?

The outdoor industry is highly competitive, making it a challenging environment to do business. Outdoor businesses need to use CRM to its fullest potential to stay ahead of the competition.

Look a the ski wearable that has ski instructors taking notice of their lesson plans. CARV is a ski boot insert (wearable technology) that is your digital ski instructor. As professional level 3 ski instructors work great and improve any skier’s skills.

How CRM Helps Healthcare/Telehealth/Teletherapy Businesses Grow

Healthcare/telehealth/teletherapy businesses use CRM to manage their customer interactions and data.

They are also using it to manage their sales and marketing processes.

Additionally, they are using it to track the outcomes of their treatments. By doing all of this, they can improve the quality of service that they provide to their clients.

The follow-ups are done easily with HubSpot and tracking everything. Warning HubSpot is not HIPPA compliant.

2022 CRM Statistics

1. CRM will explode in 2022, achieving an 11.6 percent CAGR from 2022 to 2027, Source: Globe Newswire, The explosion of CRM has been well chronicled, and it is predicted to continue being powerful. It will reach a market size of $113.5 billion by 2027 and will accomplish an 11.6% CAGR from 2020 to 2027. It’s because it works!
2. There will be more channel-less CRM. This is a new development, but something that Matrix believes is the largest opportunity moving forward for CRM vendors and users. It applies not to how CRMS can help customers but to how they can simplify internal activities. Source: Forbes.
3. There will be more self-service CRM. Source: Salesforce. From a business perspective, CRM is beginning to change, which indicates less about capturing interactions, logging support calls, and customer touches. More and more customers like to find the things they need without the help of an actual person.  
4. There will be more integration. IoT gives significant possibilities. The number of IoT-connected devices is anticipated to rise to over 41 billion by 2027. CRM systems are starting to integrate connections to IoT feeds.
5. There will be a renaissance of simplicity in the coming few years. Salesforce has already taken steps to make AI capabilities available for non-technical users, utilizing a lone line of code. Usability will play an important role. Vendors should allow more application customization to handle this value-added requirement. Source: Forbes.
6. CRM growth is not slowing down. The effect of COVID-19 in 2020 increased the demand for CRM substantially. Organizations needed a way to connect with their clients in the digital age. By 2028, CRM must be worth at least $128.97 billion globally. Source: Fortune Business Insights.
7. The median ROI on CRM is $8.71 for every dollar spent. This number has not been updated since 2014, but this number might have raised to an average of at least $30.48 for each dollar spent in 2021. Source: Nucleus Research.
8. CRM technology can strengthen business agility. Around sixty-four percent of consumers began using a new channel for customer service in 2022, and they like ongoing experiences across each platform. Source: Zendesk.  
9. Ninety-one percent of companies with ten or more staff use a CRM. Over ninety-one companies with ten or more employees utilize CRM software to handle conversions. Further, CRM analytics is one of the fastest-growing CX technology. Source: Grand View Research.
10. CRM will become the biggest area of spending on enterprise software. Source: Gartner. CRM technology is predicted to represent the biggest area of enterprise software investment. Companies are all opting for CRM.

Conclusion about the 9 industries use CRM

The 9 industries listed in the article, from software and technology to food and beverage, use CRM differently. I can’t stress enough the importance of CRM in different sectors. Every customer touchpoint needs to be handled with care. Do you understand your customer’s needs?

However, they all have one thing in common: They are using it to help them manage customer relationships better, understand customers’ needs and preferences, or streamline their sales processes.

This article is a great starting point if you’re curious about how CRM can help your business. Who uses CRM in a company like yours?

The CRM investment is so small compared to the value at the sales rep level. If they can sell more, bigger deals, and shorter sales cycles. That’s what it’s all about. And keep your customer at the center of every touchpoint.

General FAQs on 9 industries using CRM