Busting the 13 Toxic B2B e-Commerce Myths

13 biggest B2B e-commerce myths

We are busting the 13 biggest B2B e-commerce myths for 2022. The content comes from over 1,000 conversations for the past 12 months. It is revealing.

The e-commerce boom is in full swing, and with it comes a whole new set of myths. Here are 13 business owners should know about before they get too far down the wrong path.

Busting the seven biggest B2B e-commerce myths: The following article will discuss what these myths are, how they can prevent businesses from taking full advantage of the e-commerce boom, and why they’re still lingering in people’s minds even though we know better. 

It will also provide examples to help illustrate each myth and some ways to bust them once and for all!

The e-commerce boom is in full swing, and with it comes a whole new set of myths. Here are 13 business owners should know about before they get too far down the wrong path.

One of these myths is that you need to have a brick-and-mortar store for your customers to come into. This myth can prevent businesses from taking full advantage of the e-commerce boom because many people prefer shopping online rather than going out in person.

There are plenty of ways to bust this myth once and for all! For example, you could offer free shipping on orders over $50 or provide an incentive like 10% off when someone signs up for your newsletter.

Another way would be to create an engaging blog that has sitemaps and social media buttons, so customers can get updates directly after they’re done reading. The more you can show off your company’s personality or abilities, the better!

Let’s dive into the myths.

Myth #1: B2B e-commerce is all about price comparisons

Many business owners believe that the only reason to engage in B2B e-commerce is to compare prices and find the best deal.

However, this is only one of the many benefits of e-commerce. Other advantages include faster transactions, easier access to a wider range of products, and the ability to build closer relationships with customers.

Myth #2: B2B buyers are only interested in functional features

Many business owners believe that the only thing that matters to B2B buyers is the functional features.

However, this is not always the case. Buyers are also interested in the emotional features of a product.

They want to feel confident that they are making a wise purchase, and they want to trust the company they are doing business with. Buyers are equally interested in the company itself, including its history and reputation.

Myth #3: All B2B transactions take place over the phone

Many business owners believe that all B2B transactions must be completed over the phone.

While this may have been true in the past, it is no longer necessary. With today’s technology, business owners can complete sales online.

This is much more efficient. If a business owner finds a buyer who wants to purchase, there’s no reason not to make the transaction online. And these calls into a CRM like HubSpot’s Sales Hub and watch sales grow.

Myth #4: B2B buyers only shop with the companies they already know

Many business owners believe that customers will always stick with their previous supplier – even if they find a better price.

This is large because many companies are hesitant to switch suppliers, even when beneficial.

However, this myth is outdated. With the vast number of options available in today’s market, almost all buyers will try out an alternative if they know better prices are available. Brand share is waning with BIG brands like Unilever buying small brands like Seventh Generation.

Myth #5: The buying process is too complex for B2B e-commerce

Many business owners believe that the buying process is too complex for B2B e-commerce. However, this is not always the case.

The buying process can be simpler online than it is in person.

With e-commerce, buyers can research products and compare prices easily. They can also complete transactions quickly and easily. This makes the buying process much simpler for buyers.

Myth #6: There’s no need for a strategy when selling online

Many business owners believe that they don’t need a strategy when selling online.

However, this is not always the case. To be successful in online sales, business owners need to develop a strategy that meets the specific needs of their business.

There are many things to consider when developing a strategy for online sales. Business owners need to think about their target market, goals, and the products they plan to sell.

They also need to create a plan for marketing and advertising their products.

It can be difficult for business owners to succeed in online sales without a strategy. By developing a plan specifically for their business, business owners can increase their chances of success.

Myth #7: Social media isn’t important for B2B companies

Many business owners believe that social media isn’t important for B2B companies. However, social media can be an effective way to connect with customers and prospective clients.

With social media, it’s possible to network with other professionals in the industry. This helps build trust between businesses and their target market, crucial in B2B sales.

By using social media, business owners can learn about their target market and uncover new information that can help them sell.

With this in mind, it’s clear that social media is important for B2B companies.

Myth #8: Email marketing isn’t important for B2B businesses

Many business owners believe that email marketing isn’t important for B2B businesses. However, email marketing can be a great way to reach new customers and stay connected with current ones.

Email marketing allows businesses to send targeted messages, which are more likely to appeal to their target market.

By using email newsletters, business owners can stay in touch with their customers without being too invasive or annoying.

Email marketing effectively connects with customers and improves relationships, making it a necessary e-commerce strategy.

Myth #9: Social media is the only channel that matters for B2B companies

Many business owners believe that social media is the only channel that matters for B2B companies. However, this is not true.

Social media is an important strategy for B2B companies, but it’s not the only one. Social media works best when paired with other channels and marketing strategies.

For example, social media can drive traffic to a website or blog. It can also be used to communicate with customers via email newsletters. This shows that social media is important but not the only channel business owners need to focus on.

Myth #10: B2B e-commerce platforms are complicated and expensive

Many business owners believe that B2B e-commerce platforms are too expensive and complicated for small businesses. However, this is not always true.

Today, many B2B e-commerce platforms are inexpensive and easy to use. For example, Shopify is an affordable option for small businesses. It also provides them with free support and 24/7 customer service.

Because of this, it’s clear that B2B e-commerce platforms aren’t too expensive or complicated for business owners to use. They can be quite beneficial and allow business owners to sell online without breaking the bank.

Myth #11: Businesses don’t need a website for B2B sales

Many business owners believe that businesses don’t need a website if they plan on selling exclusively through social media or email marketing. However, this isn’t true.

Businesses need a website for B2B sales, even when they only use social media or email marketing. Websites allow them to establish themselves as experts in their field, promote their products and services, and attract new customers.

For example, if businesses sell through social media but don’t have a website, potential customers can’t learn more about their products or services. Without this information, they won’t be able to buy from them.

This shows that businesses need a website for B2B sales even when selling through social media and email marketing channels. Get started with a new Shopify website here.

Myth #12: Businesses don’t need e-commerce software

Many business owners believe they don’t need e-commerce software for B2B sales. However, this is completely false.

E-commerce software helps businesses sell by automating their processes and performing inventory management and accounting tasks. Without this type of software, businesses would have to do these tasks manually and sell as efficiently.

For example, the software can help businesses track their inventory to avoid running out of products or services. It can also automate accounting processes, which can be time-consuming and difficult for business owners without any knowledge of accounting software.

Therefore, it’s clear that e-commerce software helps B2B companies sell and succeed. Without it, they won’t sell as efficiently or effectively. Try HubSpot Hub Bundles on top of BigCommerce.

Myth #13: B2B sales change everything about a business

Many business owners believe that selling through B2B sales changes everything about their business. However, this is not true.

If businesses only sell through B2B channels such as social media and email marketing, it doesn’t mean that they don’t need the same systems that the average small business needs.

They need a website, mobile-friendly e-commerce platform, inventory management system, and CRM tool.

If businesses only sell through B2B channels such as social media and email marketing but lack these systems, they won’t grow.

This is because it will be difficult for customers to find them online, and they won’t have the necessary tools to communicate with customers regularly.

This shows that B2B sales don’t change everything about a business. It only changes the channels that businesses choose to sell through.

Myth #14: E-commerce can’t be used to develop relationships with customers

Many business owners believe that e-commerce can’t develop relationships with customers. However, this is not true.

E-commerce can be used to develop relationships with customers in several ways. For example, businesses can use social media to connect with customers and know them better. They can also use email marketing to send customers updates about their products or services.

In addition, businesses can use e-commerce platforms to create personalized shopping experiences for their customers. This will make them feel valued and appreciated, encouraging them to buy from the business again.

Therefore, it’s clear that e-commerce can be used to develop relationships with customers. By using the right strategies, businesses can create mutually beneficial relationships with their customers and attract new ones.

Myth #15: E-commerce is hard to scale

Many business owners believe that e-commerce is hard to scale. However, this is not true.

E-commerce can be scaled by using the same strategies and tools for growing a small business and applying them to a larger one.

For example, businesses can use social media and email marketing to get more customers. They can also use e-commerce software such as inventory management tools and CRM to manage their business efficiently.

If these strategies are applied properly, growing a business through e-commerce is not hard to scale. The only difference between scaling a small business and scaling a larger one is the volume of customers.

Therefore, it’s clear that e-commerce can be scaled by applying strategies to grow small businesses. This will help businesses grow their sales without sacrificing their processes’ efficiency or customer service.

As you can see, there are many myths about B2B e-commerce, but none of them are true. E-commerce helps businesses sell more efficiently and effectively to grow their business without sacrificing speed or customer service.

How Matrix Marketing Group can help with B2B e-Commerce

Matrix Marketing Group is a leading B2B e-commerce company that can help businesses take full advantage of the e-commerce boom. We offer several services to help businesses grow their sales and succeed online.

Our services include:

• website design and development
• e-commerce platform development
• social media marketing
• email marketing
• online advertising
• search engine optimization (SEO)
• CRM for  B2B e-commerce company
• CRM, marketing automation, customer service, and operation hubs and HubSpot bundles for B2B e-commerce company

We also offer a range of other services to help businesses grow their business through e-commerce. Our services are designed to help businesses achieve their goals and grow their sales.

If you’re looking for a reliable and experienced partner to help you with your B2B e-commerce development, then Matrix Marketing Group is the right choice. Contact us today to learn more about how we can help you!

By using Matrix Marketing Group, businesses can overcome the myths preventing them from taking full advantage of the e-commerce boom.

FAQs about B2B e-commerce myths