Trade Show Marketing is a strategy that is used in order to sell a product or service. Trade Shows are a great way to break into new businesses, and it’s also a great way to get people’s attention.
Trade Shows have been around since the 1800s when they were the only form of mass communication. Although Trade Shows have been around for hundreds of years, there are still some people who don’t know what they are or how they work. That’s why we’re going to go over the basics about trade show marketing, and hopefully, you’ll find this helpful in your search for knowledge!
Usually, trade shows will take place annually and will last anywhere from 3 – 7 days, and during this time tables and booths will be set up by interested companies.
Once you’ve arrived, the first thing that you should do is seek out your sales representative to let them know that you’ve arrived and they can help direct you towards additional booths.
All booth assistants will be dressed in clothing (typically business casual) because it’s important for them to look professional.
During this time, you should come up with a game plan for how you’re going to approach the trade show. We recommend that you start by leaving your business cards at every booth that you visit, and then go back to your sales representative for additional help after you’ve finished touring. Once the event is over, it’s time to get down to business!