Shotgun marketing

Shotgun Marketing is one of the more traditional types of marketing that is commonly used in business. It’s important for businesses to know that Shotgun Marketing typically includes three or more steps including advertising on the Internet, search engine optimization, and pay-per-click campaigns. This type of marketing strategy is beneficial because it reaches consumers who are in a position to buy the products or services being marketed right then and there. Effective shotgun marketing should ideally make use of keywords that potential customers could be using to find your website. The goal of Shotgun Marketing should be to increase sales while making customers aware of new products or services that they might not have considered otherwise.

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