Sales accepted lead (SAL)

A sales accepted lead is a record of an inquiry or booking that is deemed acceptable for the business to pursue. A SAL is typically qualified with the use of standard qualification and evaluation criteria and so is more likely than a general inquiry to be converted into a sale.

2023 Digital Marketing Benchmark Report

2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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