Role-Based marketing

Role-Based Marketing is a type of Marketing that involves targeting specific customers or groups of customers. This type of marketing typically involves basing pricing on what they can afford. Marketers identify potential customer segments and offer different prices to each group depending on their preferences and the products’ features.

2023 Digital Marketing Benchmark Report


2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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