Account-Based Marketing

Account-Based Marketing is a very common and widely used strategy among marketers. This strategy first focuses on reaching your specific customer and ingraining the company’s identity and values with them. Only later does it focus on making offers to increase sales or broaden the customer base. Reach out to your customers by identifying the right channels, such as email, social media network platforms like Facebook, video platforms like Youtube, print materials such as flyers and brochures, and direct mailers such as postcards. Your offer should be built around each of these channels for maximum effectiveness.

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