One type of marketing strategy is called social commerce. Social commerce is a method that takes advantage of social media platforms like Facebook, Instagram, Twitter, and Pinterest to generate sales. Using social media as your main source of marketing isn’t the only way to do social commerce; this idea involves using user-generated content or product recommendations on your company’s website or blog.
Social Commerce is beneficial because it attracts more people by getting them interested in different products through other people’s posts and by making it easier for customers to compare different items because of the images and reviews they see on social media. Social commerce is also helpful in getting people to stay engaged with your brand, which can make them more likely to make a purchase over time.« Back to Glossary Index