Pay-per-click (PPC) marketing is one of the most cost-effective ways for a company to reach its audience.
It is a form of advertising where advertisers publish information about their products and services on search engines, social media sites, and other websites with the goal of reaching potential customers.
The PPC advertisement can be displayed as an ad on a search engine result page, or it could be the result of a click on another type of links such as an email or text message.
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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