I want to talk about the long tail effect in marketing. The long-tail effect is when there are many products that are delivered to market, but not in high quantities. This means that these products are owned by very few people who buy them at a lower volume (or deciles). With this strategy, if you can find products in this segment, you’ll be able to make higher margins because there is less competition for these products.
Long-tail marketing
2023 Digital Marketing Benchmark Report
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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