Niche marketing

Niche Marketing is the process of marketing products or services to a small group with similar interests. This form of marketing can be very effective because by targeting a smaller group, it’s easier to create ads that are specific to the population you’re targeting. Niche Marketing is also helpful in increasing brand awareness by using social media and niche websites.

2023 Digital Marketing Benchmark Report


2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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