Marketing Executives Are Going Extinct, and Here’s Why

17 minutes of reading / By Ashley Andersson / May 18, 2017 / business

Marketing Executives Are Going Extinct, and Here’s Why Marketing Executives Are Going Extinct, and Here’s Why Learn Why Marketing Executives Are Going Extinct, and Here’s Why As technology advances and the digital landscape evolves, traditional marketing executives are becoming increasingly obsolete. Companies now prefer data-driven solutions that provide greater accuracy and cost savings over hiring […]

Marketing Executives Are Going Extinct, and Here’s Why Read More »

How to Develop Your Marketing and Sales Pipeline Process

29 minutes of reading / By Ashley Andersson / May 12, 2017 / business

Has your marketing and sales pipeline process been struggling? Your marketing and sales pipeline process should be mapped out with a key sales conversation ratio at each stage. You must measure this to improve. A sales pipeline is a visual representation of where potential customers are in the buying process. Conversions in this context refer

How to Develop Your Marketing and Sales Pipeline Process Read More »

The Chief Marketing Officer’s Role in Marketing Technology

9 minutes of reading / By Sabine Wolf / October 17, 2015 / business

The chief marketing officer role must require an understanding of technology. The Chief Marketing Officer role is becoming more involved with marketing technology selection, implementation, and use. Marketing is becoming one of the most technology-dependent functions in business. Today, a company’s chief marketing officer spends more on technology than its chief information officer. That oft-quoted

The Chief Marketing Officer’s Role in Marketing Technology Read More »

Denver AI Digital Marketing Agency, Matrix Marketing Group, Wins Colorado-based Twinstar Inc.

8 minutes of reading / By Matrix Content Team / October 10, 2015 / business

Denver AI Digital Marketing Agency, Matrix Marketing Group, Wins Colorado-based Twinstar Inc. AI Digital Marketing Agency gains more ground in Colorado’s technology market. DENVER, CO and BURLINGTON, VERMONT – Matrix Marketing Group, LLC, an AI digital marketing agency, announced that Twinstar, Inc., a Colorado-based Enterprise Content Management (ECM) company, has hired Matrix Marketing Group to

Denver AI Digital Marketing Agency, Matrix Marketing Group, Wins Colorado-based Twinstar Inc. Read More »

Outsourcing Marketing Services: Drive Better Revenue Results in 2025

21 minutes of reading / By George Schildge / February 5, 2013 / business

Learn how to use outsourcing marketing services to help boost your sales and reduce costs. Outsourcing marketing services can help a startup or enterprise company by improving web traffic, leads, conversion rates, higher sales close rates, and more. Presence-Building Vehicle Selector Presence-Building Vehicle Selector Choose the right marketing vehicles based on your brand’s bottlenecks and

Outsourcing Marketing Services: Drive Better Revenue Results in 2025 Read More »

Marketing Audits for Small Businesses in 2024

12 minutes of reading / By George Schildge / August 22, 2012 / business

Marketing audits for small businesses should be done semi-annually. When did you last perform a marketing audit for your small business? Most small businesses wear many hats and don’t have enough time or resources to give their marketing the attention it deserves. That’s why Matrix Marketing Group is here to help. Ge a marketing audit

Marketing Audits for Small Businesses in 2024 Read More »

business