What is the Customer Lifetime Value and How can It Be Measured? The customer lifetime value (CLV) measures how much profit you can expect from a customer over their lifetime. It’s critical for any business, especially eCommerce companies, to calculate this accurately so they can make sound decisions on marketing expenses and products. Let’s explore […]
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Where is the content marketing industry headed in 2024 According to Content Marketing Institute, the total addressable market (TAM) for content marketing is estimated to be $500 billion in 2023. This figure is expected to grow to $813 billion by 2028 at a compound annual growth rate (CAGR) of 9.7%. The TAM for content marketing
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Web Marketing Company can Help Scale a Small Business. Web Marketing Companies can help develop sales funnels and CTA and increase visitor conversions. If you’re like most business owners, you probably wear a lot of hats. You’re responsible for marketing your business, generating leads, closing sales, and providing customer service – all while trying to
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Generate Sales Leads without Marketing Support Generating sales lead ideas can be challenging, so we have some proven methods to share in our material. Learn how to create sales leads. A sales lead is a potential customer that has expressed interest in your product or service. There are many different ways to generate leads. The
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Digital Consulting and How Can it Help My Business? Digital consulting is a business practice that helps companies and organizations improve their online presence. This can involve anything from website design and development to search engine optimization and online marketing. By improving their digital footprint, businesses can see a significant increase in revenue and improved
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Learn how to resize and optimize images on Squarespace Optimizing images on Squarespace is important if you want a clean-looking site that is SEO-friendly. If you notice what’s happening with SEO and search, you will know that speed is critical in ranking. Are you tracking these KPIs? Have you optimized all of the images on
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12 Things to Improve Your Product Page SEO To achieve better product page SEO in the coming year, there are a few things that you can do to improve your chances of ranking higher in the search engines. This post will outline 12 of the most important things you can focus on to get better
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Campaign Monitor vs. Mailchimp, the winner in 2022 Campaign Monitor or Mailchimp – but which email platform is best for you? If you’re a technology marketer, then you know that email marketing is one of the most powerful tools at your disposal. To make the most of this tool, you must use an email marketing
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Creating an eCommerce Buyer Persona to Connect with Your Audience Learn how to create an eCommerce buyer persona that drives site traffic, leads, and sales. When creating content for your eCommerce website, knowing your target audience is not enough. You also need to understand their needs and behaviors. If you want to create content and
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Best Content Planning Tools for Organizing Your Ideas Small businesses’ top content planning tools for organizing your ideas. Small businesses often wear many hats, from accounting to marketing. Content planning can be even more daunting. You have to plan social media updates, blog posts, and newsletters, all while juggling the other aspects of your business.
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