Your ecommerce conversions rate means survival for an early-stage company Ecommerce conversions rate is an important metric to watch after the website’s traffic metric. Economic downturns are a hassle to go through, but an unfortunate reality for all businesses. Did you have a virus, or maybe COVID-19, in your business plan? These recessions can destroy […]
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The digital imperative is about rethinking your business model and leveraging marketing automation technology What if you could use marketing automation technology to eliminate waste and boost sales. Would you do it? I did. The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive
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Designing a startup website is challenging for designers. The business is just getting off the ground and may not yet have a strong identity. Unlike an already-established company, the site helps shape who it is and how the world sees it. At the same time, it has to serve as a place to convert visitors
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Marketing automation software, like SharpSpring, can improve your sales performance while reducing your marketing costs. How can marketing automation platforms such as SharpSpring, Marketo, or HubSpot rationalize your business and increase productivity? If you want a cheap CRM system, this might be it. As schools and colleges ponder whether to open back up in 2020
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Marketing Pest Control and Lead Generation Goes Across Vertical Industries Pest control marketing requires a keen knowledge of small business marketing, like B2C marketing. A national chain like Terminix or Orkin often franchises the pest control business. Pest control marketing strategies and ideas should gel as a pest control marketing plan. For a pest control
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The most important elevator pitch rule is brevity, context, and full meaning. You will have only one attempt to attract the attention of investors, and your time will be limited to only 30 seconds. Compose a short story about the concept of your product, project, or service for 100-150 words or 30 seconds of voiceover.
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How do you attract and retain talent and recognize ‘A Players.’ Although when attracting and retaining talent, intelligence and experience are critical, their character, personalities, drive, and internal drive are also important intangibles. Top talent is drawn to innovative companies with strong reputations and a culture that rewards success. One of the major challenges businesses
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Once upon a time, artificial intelligence (AI), data-driven online marketing, and voice search engine optimization were ambitious concepts bordering on the ridiculous. Today, these innovative online marketing trends are among the top priorities for most business owners in 2020. But you can miss offline strategies and offline media opportunities. The best online marketing strategies comprise
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Market size and distribution problems for education technology company turnarounds can cause significant headaches. The wrong distribution channel selected for an education technology company can be the fastest way your product never gets to the end-user. A market test for education technology companies, or a company launching a new product in a new market, sometimes
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During a crisis, you must be prepared to manage remote marketing teams with remote team management protocols. The COVID-19 crisis rained on the world so quickly that many businesses and marketing teams did not have a remote team management plan. While we work through these troubling times, you will learn to handle stress in the
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