How to Use Smart Targeting And the Rise of AI Smart targeting is a marketing application of artificial intelligence to predict the preferences and habits of internet users. Artificial intelligence uses previous user actions to decide how to display content best. The more information collected on a user, the more personalized the experience. Targeting allows […]
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Do you find yourself wondering how archetypes in branding can help? Archetypes in branding can increase your sales conversion ratios and boost sales. It’s a question that many business owners ask themselves. This blog post will discuss the 12 archetypes and how they can connect with your target market. The archetypes are archetypes that are
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HubSpot vs. SharpSpring Comparison HubSpot vs. SharpSpring is a tough call but we made one. In business, marketing automation is a must-have, and HubSpot vs. SharpSpring offers small businesses options. Marketers are always looking for the best marketing automation tool to help them grow their business and reduce repetitive tasks. It’s a must-have for digital
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Google for business is an easy-to-use, intuitive interface to power business Google for business is an easy-to-use, intuitive interface that helps you get the most out of Google tools and resources designed specifically to power businesses. No need to worry about the technical details–Google has your back! Google for business is a service that’s an
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Website Design For Small Business Can Make or Break You. A website design for small businesses can make you stand out from your competitors, and your audience can find you. A professional website is important, but they don’t have the time or money to do it right. Most small businesses settle for mediocre websites because
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12 Best Keyword Research Tools 12 Best Keyword Research Tools Learn about the 12 Best Keyword Research Tools in 2025. Keyword and keyword research tools are the first part of any content marketing strategy. But while researching keywords can be tedious and time-consuming, not to mention difficult, if you’re unsure which keyword research tools are
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A fractional CMO is a great option for startups and small businesses A fractional CMO is a great option for startups and small businesses that need help with marketing but don’t have the budget for a full-time CMO. But the middle market is using high-end consulting firms like Matrix. Midmarket companies are struggling to keep up
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Case Study: Emily’s Website Traffic Transformation with Matrix Marketing Group Emily owned an e-commerce store specializing in eco-friendly home goods, but her website struggled to attract visitors. Despite offering high-quality products, her lack of robust content and SEO strategy kept her organic traffic stagnant. She realized that without expert help, she would continue missing valuable
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Content marketing is a marketing technique. Content marketing involves creating content designed to attract customers, encourage them to purchase products or services, or build long-term relationships with brands. Content can take many forms, including blog posts, videos, images, and text messages. Some companies even use live video streaming! While there are many different types of
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What is Shopify Stores, and How Does It Work Shopify Stores are high-flying e-commerce enablement platforms built for growth. Shopify makes it easy to start an ecommerce business without having any technical skills or spending a fortune on software. Starting an online store is hard. You need a professional, SEO-tuned Shopify website to design your site, integrate
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