What is a Product Requirements Document? Learn about a Product Requirements Document and how to create a clean PRD. A product requirements document, or PRD, is a document that outlines the specific features and functionality of a product. Teams use it during the product development process to ensure that everyone is on the same page […]

What is a market requirements document? Learn what a market requirements document is. A market requirements document (MRD) is a critical tool for companies who want to stay ahead of the competition. It helps them assess a product’s or service’s viability and determine what features and functionality should be included to best meet customer needs. […]

Sales Consulting for Discrete Manufacturing in Companies Sales consulting for discrete manufacturing companies in the US. I spent 12 years in manufacturing to product development, where I ran the Six Sigma implementation at Sun Microsystems, ran production lines, and optimized front-to-back office operations selling ERP platforms. What amazes me about marketing professionals, most have never […]

7 Steps for Cut Marketing Cost During an Economic Downturn Steal these 7 steps for marketing cost-cutting during an economic downturn before it’s too late. Marketing can be a huge expense for businesses, especially during an economic downturn. But it’s important to continue marketing your business to maintain market share and keep revenue flowing. There […]

How to perform a marketing department reorganization for CMOs Performing a marketing department reorganization can seem daunting, but it can be a smooth transition with careful planning and execution. You’ll want to start by assessing your team’s strengths and weaknesses, then develop a plan that best utilizes everyone’s skills. You’ll also need to create new […]

How to Increase your Website’s Domain Authority for Tooling and Drilling Rig Manufacturers Increase your website’s domain authority for tooling, drilling rig manufacturers, or any other manufacturing firm. Domain authority (DA) is one of the most important metrics you can track for your website. A high DA means that your website is authoritative and trusted […]