Above the Fold

Above the Fold is a term used in web design and digital marketing to describe the portion of a webpage that is visible to a user without requiring them to scroll down.

This term originated from the printing industry, where newspapers would strategically place their most important stories and headlines on the top half of the front page, above where the paper would be folded in half. In the world of digital media, Above the Fold refers to the portion of the webpage that is immediately visible to users when they first land on a website without needing to scroll down.

What is Above the Fold?

Above the Fold is the part of a webpage that is immediately visible to users without requiring scrolling. This section includes the web page’s headline, navigation menu, call-to-action buttons, and any other important information the website owner wants to highlight. The size of the Above the Fold section varies depending on the device being used, but it typically ranges from 600 to 800 pixels in height.

Why is it important?

Above the Fold is crucial in web design and digital marketing for several reasons. Firstly, it is the first thing users see when they land on a webpage, setting the tone for their browsing experience. This section can either capture their attention and encourage them to explore the website further or cause them to lose interest and leave the site. Therefore, having a well-designed and engaging Above the Fold section keeps users on the website.

Secondly, Above the Fold is essential for conveying the website’s main message or purpose quickly and effectively. With the attention span of internet users decreasing, it is essential to make a strong first impression and immediately communicate the website’s purpose. A well-crafted Above the Fold section can help users understand the website and what they can expect from it.

Who uses it?

Above the Fold is used by website owners, web designers, and digital marketers. Website owners use it to attract and retain users, while web designers focus on creating aesthetically pleasing and user-friendly Above the Fold sections. Digital marketers use Above the Fold to drive conversions and achieve marketing goals. It is a crucial element in website design and digital marketing strategies.

Use Cases for Above the Fold:

1. E-commerce Websites: Above the Fold is exceptionally vital for e-commerce websites as it is where users make their first impression and decide whether to continue shopping or leave the site. A well-crafted Above the Fold section for e-commerce websites includes the website’s logo, product images, and a clear call-to-action button to encourage users to purchase.

2. Landing Pages: Landing pages are designed to convert visitors into leads or customers. Above the Fold plays a crucial role in catching visitors’ attention and encouraging them to act. A successful landing page Above the Fold should include a compelling headline, a brief offer description, and a call-to-action button.

3. News Websites: As mentioned earlier, Above the Fold originated from the newspaper industry, where the most important stories and headlines would be placed above the fold to capture readers’ attention. The same applies to news websites, where the top half of the page contains the most critical news stories, images, and headlines.


Above the Fold applies to all websites, regardless of their purpose or industry. It is essential in website design and digital marketing strategies, as it directly impacts user engagement and conversions.


1. Above the Scroll
2. Top of the Page
3. Upper Page Section
4. Visible Area
5. Initial View
6. Visible Fold
7. Upper Half
8. Front Page
9. Topmost Section
10. Header Area

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