Types Digital Advertising

9 Types of Digital Advertising: A Comprehensive Guide

This comprehensive guide will help you understand the various types of digital advertising

In this comprehensive guide, we’ll give you a breakdown of 9 types of digital advertising!

Online advertising has some great advantages! One of the best things about it is that you can use it to target a specific type of audience. If you are wondering what are the best types of digital advertising, then this article is for you!

It’s no secret that digital advertising is one of the most important aspects of any marketing strategy. And it can be overwhelming to try and figure out all of the different types of ads available to you. 

Digital advertising can be overwhelming, but it’s also one of the most important aspects of any marketing strategy. There is the ad copy, headlines, layout, imagery, testing, forms, email workflows, and final ad that gets tones of clicks and sales.

Types of digital ads are constantly changing and evolving. It’s hard to keep up with all the different types available to you.

Learn about how there are many types of digital advertising to choose from. There are banner ads, video ads, in-stream video ads, and more.

This article will give you a breakdown of 9 Types of Digital Advertising so that you can make an educated decision about which is best for your business!

What is digital advertising?

What digital advertising?

Digital advertising is a form of marketing and advertising that uses the digital medium to deliver messages promoting products and services. Digital advertising can be grouped by:

  1. Types of Digital Advertising: Banner Ads, Video Ads, In-stream Video Ads, Native Ads, Sponsored Updates, Search Ads, and Social Ads
  2. Types of Media: Text Advertising (Banner Ads), Audio (Video ads)
  3. Types of Media Players: Advertisement units like banners or units like audio that play automatically or as you scroll through your screen.

Why is digital advertising important?

Digital online advertising is important because of its ability to track users and how they engage with a particular site.

Digital, or online advertising, exists as a way to grow the reach of companies and brands both at home and abroad without breaking the bank.

Online offers such as Google AdWords (for purchasing digital ads) make it possible for companies to buy only those keywords they need for their budget range, limiting their risks.

This type of convenience is one reason why this form of marketing is worth considering. Many factors can determine the cost they interact with advertisements on any given website, but one can also maximize effectiveness by using geotargeting for international buyers.

Geotargeting (geofencing) works by taking into account the user’s physical location. 

Can online advertising grow my website traffic?

Can online advertising grow website traffic?

Of course, it can! Digital advertising is effective because of its ability to track users and how they engage with websites.

Digital advertising also makes it possible to buy only those keywords for your budget range, unlike traditional forms of marketing that rely on expensive TV ads.

And because there are so many different types of digital advertising, you can find an option that fits your needs – whether you’re looking for a quick bump in traffic or want to advertise across the world. 

Here’s a breakdown of the nine most common types of digital advertising you should know about!

common types digital advertising

(1) Banner Ads:

Banner ads are small advertisements that come in different sizes and shapes. They can be placed either across the top or along the side of a website or blog post.

Banner ads are electronic messages placed on a website’s page so potential customers can see them. Banner ads can be text or graphics-based, and they are one of the most common types of digital advertising.

A banner ad is an electronic message on a website that the site’s visitors view. The banner ad may be text-based or graphics-based, and they are one of the most common types of digital advertising.

Banner ads are small advertisements that come in different sizes and shapes. They can be placed either across the top or along the side of a website or blog post.

(2) Video Ads:

Video ads are short videos that play automatically when someone visits your website or blog post. They’re often used to promote products and often contain information about what you’re selling them with catchy slogans or phrases thrown in for good measure.

Video ads are short videos that play automatically when someone visits your website or blog post. They’re often used to promote products and often contain information about what you’re selling them with catchy slogans or phrases thrown in for good measure.

Video Ads are ads created for digital platforms, videos, and mobile. Types of video ads include in-stream video ads before the video starts playing.

Types of in-stream video ads (eyepoint and click and watch) allow users to skip the ad, but it will take them to a preview page or a store app if they choose to watch the ad. Types of Video Ads also include pre-roll ads that show before the video starts playing.

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(3) In-stream Video Ads:

In-stream video ads appear as small advertisements to the right of a YouTube video. Marketers often use them to capture leads and drive traffic back to their blog or website.

In-stream video ads may present themselves in the bottom 1/3rd of the screen while watching videos on Facebook or during commercial breaks.

Types of in-stream video ads include pre-roll, mid-roll, post-roll, and overlay. Each type may be followed by other forms of digital advertising, such as banner ads or social ads.

(4) Native Ads:

This type of ad is designed to mimic its content, making them more attractive and successful in engaging an audience. These ads are becoming particularly popular among blogging sites and often appear on Facebook, Twitter, or in a sponsored posts.

Native ads are a type of advertising that integrates with the content being delivered to consumers. Native ads can typically be identified as they have a similar form but different function from the content surrounding them.

Types of native ads include sponsored or branded content, which often takes the form of an article or a vertically scrolling ad.

(5) Sponsored Updates:

Search update ads are those ads that appear on the search engine results page. They can be text ads or display ads, and they use keywords from user queries to find potential customers.

This type of ad is displayed in your newsfeed on social media platforms like LinkedIn and Facebook. Sponsored updates typically include a photo, a headline, and a link to the advertiser’s website.

These ads appear on the right-hand side of your newsfeed and can also appear as sponsored stories on Facebook.

Sponsored Updates, otherwise known as “Sponsored Stories,” are an extension of Facebook Ads, which appeared in 2011 and were designed for business pages with a substantial following of fans.

They usually take the form of short updates that appear on your News Feed automatically if you have clicked on or liked the page for that company previously.

(6) Search Ads:

Google and Bing provide search ads, allowing advertisers to pay for priority placement at the top or near the top of a list of search results. This type of ad makes it easier for people to find what they’re looking for, so they often appear on keyword searches.

(7) Social Ads:

This type of ad is displayed in the form of an advertisement in your newsfeed on social media platforms like Facebook and LinkedIn. The advertiser can choose where this type of ad appears and who sees it depending on their target audience. Many companies use these types of ads to drive traffic back to their website or social media accounts.

(8) Rich Pins:

Advertisers can include product images, prices, and descriptions with their pins on Pinterest with this advertising option. This type of ad is attractive to companies that want to reach out to new audiences on Pinterest since it allows them to connect with individuals interested in their product.

(9) Sponsored Stories:

sponsored ads linkedin

This type of ad is displayed on social media platforms like Facebook and LinkedIn. These ads appear in your newsfeed or ticker, and they typically involve friends who have shared a page you may be interested in with your network.

The advertiser can choose where these ads appear based on their target audience and who sees them.

LinkedIn is a social networking site that is designed around the idea of professional networking. It allows you to create an account and then upload your resume, cover letter, and projects that you have worked on.

It also offers a social network where people can add connections, post updates on their networks, and send messages. In addition to this, you can apply for jobs from employers who have posted them on the site.

In contrast with other social networking sites, when using LinkedIn ads, allow you to target specific audiences cost-effectively by utilizing targeting options such as industry, location, company size, and job title.

Digital Advertising helps small businesses because it provides them with a low-cost marketing tactic that can make a big impact on potential customers. Banner ads, video advertisements, and in-stream video advertisements can help a company stand out from its competition.

One disadvantage of digital advertising is that many people use ad blockers to avoid the distraction these ads provide, but this is starting to change as some websites are blocking people without ad blockers from accessing the site – even if they’re paying customers!

In other words, companies need to find new ways not just of getting their ads seen by online viewers but also to keep them engaged while they do so 🙂

Conclusion about Types of Digital Advertising

You’re new to digital advertising, and you don’t know how it all works.

Now that you know about the different types of digital advertising, you can create an effective marketing strategy for your business!

By working with a professional ad agency, like Matrix Marketing Group, we will help you choose which types of digital advertising are best for your company’s needs. 

Matrix also works with Google Adwords or Facebook Ads to get the ball rolling on creating ads that fit within your budget and reach out to your target audience!

Updated in 2022.

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FAQs about Types of Digital Advertising

What is a banner ad?

A banner ad is a graphic or text advertisement that is placed on a web page. It is typically located at the top or to one of the sides of a webpage and captures a visitor’s attention by visually representing what the website offers.

Why should I care about digital advertising?

First, you should know how there are many types of digital advertising to choose from. There are banner ads, video ads, in-stream video ads, and more.

What are the Types of Digital Advertising Types?

Types of Digital Advertising Ads: Banner Ads, Video Ads, In-stream Video ads, and more. Whether you’re just starting or a seasoned online marketing veteran, it’s important to know the various types of digital advertising available. There are banner ads (top and left side), video ads (top), and in-stream video ads (in YouTube videos as well as other channels such as Facebook). Types of banner ads include full-screen scrollable banners with anchors like lightboxes and skyscrapers images that link below them.

What are the best performing digital ads?

When you watch an ad without the sound on, about 50% of people will click away to another tab or just leave your website altogether. When enabled with sound, that stat can jump up to 80%. And while more impressions is one thing advertisers want, more clicks is the ultimate goal! Create video ads with sound and your campaign’s rate of success will greatly increase!

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