9 Types of Digital Advertising: A Comprehensive Guide

This comprehensive guide will help you understand the various types of digital advertising.

In this comprehensive guide, we’ll give you a breakdown of 9 types of digital advertising!

Online advertising has some great advantages! One of the best things about it is that you can use it to target a specific type of audience. If you are wondering what are the best types of digital advertising, then this article is for you!

It’s no secret that digital advertising is one of the most important aspects of any marketing strategy. And it can be overwhelming to figure out all the different types of ads available to you. 

Digital advertising can be overwhelming, but it’s also one of the most important aspects of any marketing strategy. The ad copy, headlines, layout, imagery, testing, forms, email workflows, and the final ad get tones of clicks and sales.

Types of digital ads are constantly changing and evolving. It’s hard to keep up with all the different types available. Content Translation Services: A Competitive Advantage for Your Business

Learn about how there are many types of digital advertising to choose from. There are banner ads, video ads, in-stream video ads, and more.

This article will break down 9 Types of Digital Advertising so that you can decide which is best for your business!

What is digital advertising?

Digital advertising is a form of marketing and advertising that uses the digital medium to deliver messages promoting products and services. Digital advertising can be grouped by:

1. There are several types of Digital Advertising: Banner Ads, Video Ads, In-stream Video Ads, Native Ads, Sponsored Updates, Search Ads, and Social Ads.
2. Types of Media: Text Advertising (Banner Ads), Audio (Video ads). What are CMOs Top Priorities in 2023?
3. Types of Media Players: Advertisement units like banners or units like audio that play automatically or as you scroll through your screen.

Why is digital advertising important?

Digital online advertising is important because it can track users and how they engage with a particular site.

Digital, or online advertising, exists to grow the reach of companies and brands at home and abroad without breaking the bank.

Online offers such as Google AdWords (for purchasing digital ads) allow companies to buy only those keywords they need within their budget range, limiting their risks.

This type of convenience is one reason why this form of marketing is worth considering. Many factors can determine the cost of interacting with advertisements on any given website, but one can also maximize effectiveness by using geotargeting for international buyers. Digital Marketing for Solar Companies to Increase Sales

Geotargeting (geofencing) works by considering the user’s physical location. 

Can online advertising grow my website traffic?

Of course, it can! Digital advertising is effective because it can track users and how they engage with websites.

Digital advertising also allows you to buy only the keywords within your budget range, unlike traditional forms of marketing that rely on expensive TV ads.

And because there are so many different types of digital advertising, you can find an option that fits your needs – whether you’re looking for a quick bump in traffic or want to advertise worldwide. Free HubSpot CMS Tools

Here’s a breakdown of the nine most common types of digital advertising you should know about!

(1) Banner Ads:

Banner ads are small advertisements of various sizes and shapes. They can be placed across the top or along the side of a website or blog post.

Banner ads are electronic messages placed on a website’s page so potential customers can see them. They can be text—or graphics-based, and they are one of the most common types of digital advertising.

A banner ad is an electronic message on a website that visitors view. It may be text-based or graphics-based, and it is one of the most common types of digital advertising.

Banner ads are small advertisements of various sizes and shapes. They can be placed across the top or along the side of a website or blog post.

(2) Video Ads:

Video ads are short videos that play automatically when someone visits your website or blog post. They’re often used to promote products and contain information about what you’re selling, with catchy slogans or phrases thrown in for good measure.

Video ads are short videos that play automatically when someone visits your website or blog post. They’re often used to promote products and contain information about what you’re selling them, with catchy slogans or phrases for good measure.

Video Ads are ads created for digital platforms, videos, and mobile. Types of video ads include in-stream video ads before the video starts playing.

Some types of in-stream video ads (eyepoint, click, and watch) allow users to skip the ad, but if they choose to watch it, it will take them to a preview page or a store app. Other types of Video Ads include pre-roll ads that show before the video starts playing.

(3) In-stream Video Ads:

In-stream video ads appear as small advertisements to the right of a YouTube video. Marketers often use them to capture leads and drive traffic to their blogs or websites.

In-stream video ads may present themselves in the bottom 1/3rd of the screen while watching videos on Facebook or during commercial breaks.

In-stream video ads include pre-roll, mid-roll, post-roll, and overlay. Each type may be followed by other forms of digital advertising, such as banner ads or social ads.

(4) Native Ads:

This type of ad is designed to mimic its content, making it more attractive and successful in engaging an audience. These ads are becoming particularly popular among blogging sites and often appear on Facebook, Twitter, or in sponsored posts.

Native ads are a type of advertising that integrates with the content being delivered to consumers. They can typically be identified as having a similar form but a different function from the surrounding content.

Types of native ads include sponsored or branded content, often as an article or a vertically scrolling ad.

(5) Sponsored Updates:

Search update ads appear on the search engine results page. They can be text ads or display ads, and they use keywords from user queries to find potential customers.

This type of ad is displayed in your newsfeed on social media platforms like LinkedIn and Facebook. Sponsored updates typically include a photo, a headline, and a link to the advertiser’s website.

These ads appear on the right-hand side of your newsfeed and can also appear as sponsored stories on Facebook.

Sponsored Updates, or “Sponsored Stories,” are an extension of Facebook Ads, which appeared in 2011 and were designed for business pages with a substantial fan following.

They usually take the form of short updates that appear on your News Feed automatically if you have clicked on or liked the page for that company previously.

(6) Search Ads:

Google and Bing provide search ads, allowing advertisers to pay for priority placement at the top or near the top of a search results list. This type of ad makes it easier for people to find what they’re looking for, so they often appear in keyword searches.

(7) Social Ads:

This type of ad is displayed in your newsfeed on social media platforms like Facebook and LinkedIn. Depending on their target audience, the advertiser can choose where this ad appears and who sees it. Many companies use these ads to drive traffic back to their website or social media accounts.

(8) Rich Pins:

With this advertising option, advertisers can include product images, prices, and descriptions with their pins on Pinterest. This type of ad is attractive to companies that want to reach out to new audiences on Pinterest since it allows them to connect with individuals interested in their product.

(9) Sponsored Stories:

This type of ad is displayed on social media platforms like Facebook and LinkedIn. These ads appear in your newsfeed or ticker, and they typically involve friends who have shared a page you may be interested in with your network.

The advertiser can choose where these ads appear based on their target audience and who sees them.

LinkedIn is a social networking site designed for professional networking. It allows you to create an account and upload your resume, cover letter, and projects.

It also offers a social network where people can add connections, post updates on their networks, and send messages. In addition to this, you can apply for jobs from employers who have posted them on the site.

In contrast with other social networking sites, LinkedIn ads allow you to target specific audiences cost-effectively by utilizing targeting options such as industry, location, company size, and job title.

Digital Advertising helps small businesses by providing them with a low-cost marketing tactic that can make a big impact on potential customers. Banner ads, video advertisements, and in-stream videos can help a company stand out.

One disadvantage of digital advertising is that many people use ad blockers to avoid the distraction these ads provide. However, this is starting to change, as some websites are blocking people without ad blockers from accessing the site—even if they’re paying customers!

In other words, companies need to find new ways not just of getting their ads seen by online viewers but also to keep them engaged while they do so 🙂

Conclusion about Types of Digital Advertising

You’re new to digital advertising and don’t know how it works.

Now that you know about the different types of digital advertising, you can create an effective marketing strategy for your business!

By working with a professional ad agency like Matrix Marketing Group, we will help you choose which types of digital advertising are best for your company’s needs. 

Matrix also works with Google Adwords or Facebook Ads to get the ball rolling on creating ads that fit within your budget and reach out to your target audience!

Updated in 2024.

Want to see how we realize higher ad ROAS?

FAQs about Types of Digital Advertising