9 Best Marketing Strategies for Contractors Proven to Increase Leads and Sales

Increase Leads and Sales With These 9 Best Marketing Strategies for Contractors

One of the most important aspects of marketing strategies for contractors is establishing an identity for your company. This represents who you are, what you do, and how it can provide a service to the marketplace.

You’re a marketing manager for a contracting company and want to increase your leads.

The marketing strategies listed below will help contractors increase their leads by creating campaigns that resonate with their target market. These marketing strategies have been proven successful in increasing sales for other contractors like yourself!

It also helps people associate with the company and establishes it as a brand or icon. You must establish a clear message, your target audience, and what they care about most.

Marketing is so important for contractors. The marketing plan must be created with the contractor’s goals in mind and should include marketing tactics to help them achieve their objectives.

Contractors must consider their target audience and what they care about most and know how to reach them. With these considerations in mind, creating a marketing message that resonates with your customers and helps you stay on top of the competition becomes easier.

What is marketing?

Marketing is an essential component of running a successful business or marketing campaign.

Marketing entails promoting and selling products, services, ideas, or concepts to consumers and businesses. It also studies market behavior and preferences to understand customer needs. 

It wants companies to develop marketing plans that will appeal to their target markets while meeting their marketing objectives, for example, increased sales revenue.

What is service-based marketing?

Service marketing is related to contractor service rather than a tangible product. This marketing strategy’s advertising techniques are typically interactive to generate interest in the company’s services and increase participation.

The marketing-strategy organizational chart should include an ‘interactive marketing’ branch — which could be said to be the outer layer of defense for offline continuity programs.

Online continuity programs can supplement existing offline activity but cannot replace it. 

General objectives for input methods include researching prospects, capturing leads, maintaining contact with prospects through email or telephone campaigns, and closing sales through online chat rooms or conferences using chatbots or agents.

Nine marketing strategies for contractors

1. Maintain a marketing plan that will help you reach your marketing goals. You need to know your target audience and what they care about most to create marketing messages they’ll resonate with.
2. Keep marketing strategies consistent across marketing channels–online marketing should supplement offline marketing, not replace it.
3. Always develop marketing campaigns that represent the essence of your company.
4. Your marketing message should be clear and concise, focusing on the benefits of doing business with you.
5. Create at least one new marketing campaign every year or two to help you stay fresh and relevant to your customers.
6. Use incentives for greater customer interaction, such as contests or giveaways.
7. Maintain a marketing plan that will help you reach your marketing goals.
8. Learn Google Analytics and reporting.
9. Create at least one sale funnel for each type of customer.

Other marketing strategies for contractors

• Outsourcing or hiring an agency for Social media marketing
• Email marketing
• Content marketing
• Local SEO marketing/get listed on local directories
• Lead generation services
• Google Adwords campaign
• Facebook ad campaign
• Pay-per-click management
• Link building service
• Digital marketing services
• Search engine optimization (SEO)
• Video production
• Web analytics
• Hosting

Marketing strategies for contractors are a critical component to running a successful business or a strong marketing campaign. It entails promoting and selling products, services, ideas, or concepts to consumers and businesses.

Some marketing tactics proven to increase leads and sales include optimizing your website for different marketing channels.

You are staying consistent in the marketing messages you give, marketing that doesn’t annoy people but still draws attention, providing the marketing message to the right audience.

Using marketing automation technologies to make marketing easier, marketing in a way that matches your brand’s personality, personalizing marketing messages when appropriate, using live marketing events when appropriate, and understanding who is behind the business.

Marketing pitfall for contractors and other service businesses

1. Avoid marketing solely on social media channels. 
2. Avoid marketing to people who aren’t likely to buy a product or service from you. The marketing pitfall of marketing that doesn’t align with the brand’s identity should also be avoided.
3. Marketing strategies for contractors’ pitfalls to avoid include not being specific enough about your target audience and making sure they care about your message before starting a marketing campaign.
4. The marketing pitfall of putting too much trust in marketing automation technologies should also be avoided because not every business needs them. If you do, then you might run into problems down the line with marketing automation.
5. Marketing strategies for contractors’ pitfalls to avoid include marketing solely on social media channels. 

The marketing resources for contractors.

Marketing is one of the most important aspects of marketing your business because it helps you set an identity for your company, establish who you are and what you do, and how it can provide a service to the marketplace.

Marketing strategies for contractors also help people associate with the company and establish the company as a brand or icon. You must establish a clear message, your target audience, and what they care about most before marketing anything to them.

Some examples of marketing strategies for contractors to consider include:

• optimizing your website for different marketing channels
• staying consistent in the marketing messages you give out so as not to annoy people but still draw attention to them
• Providing marketing messages to the right audience so they know how it relates to them directly without doing marketing that doesn’t align with the brand’s identity and marketing for contractors.

Creating a marketing plan is one of the most important aspects of marketing your contractor business, considering these considerations.

It helps you set an identity for your business, establish who you are and what you do, and how it can provide a service to the marketplace.

20 types of contractors that can use marketing strategies to boost sales

General Contractor can use marketing strategies for contractors

Think of a general contractor as a building or renovation project manager. They’re hiring all the suppliers and specialists (a.k.a. subcontractors) to get the job done.

Carpenters can use marketing strategies for contractors

Carpenters are:

• The wood masters of a building project.
• Specializing in niches like frameworks.
• Cabinetmaking.
• Finishes like crown molding.

Often, general contractors double as carpenters, as most reno projects involve a fair bit of wood.

Demolition

Demo day might be ‘This Old House’ favorite part of a renovation, but did you know that some subcontractors specialize in demolition? They’ll help you dismantle anything unwanted in your house.

Drywaller

Drywall makes up a typical wall in a house (usually made of gypsum), and subcontractors specialize in its installation.

Electricians can use marketing strategies for contractors

Unless you’re going totally off the grid, you’ll probably need an electrician to wire up your house. Beyond the general electrical systems like lighting and outlets, there are specialized categories for electrical contractors, including cable TV, fire alarm systems, and even sound equipment.

Plastering

Some walls are made of plaster, which today is also usually made of gypsum. Plastering a wall is a more labor-intensive and time-intensive process than drywalling; thus, some plastering subcontractors specialize in the technique.

Painter

After your walls go up, you’ll need a painter to get some color on them! 

Heating and Air-Conditioning (HVAC)

Central heating and air-conditioning are some of the blessings of newer homes. There are heating, ventilation, and air conditioning (HVAC) contractors specializing in installing, repairing, and maintaining everything from your furnace to your ductwork.

Mason can use marketing strategies for contractors

You’ll want to hire a mason if you’re interested in installing stonework into your home, from marble countertops to stone pavers in your yard to a stone-clad fireplace.

Roofers can use marketing strategies for contractors

Roofing might not be the first thing to come to mind during a home reno. You’ll need to replace your roof at some point if you’re a homeowner. Your general contractor will hire a roofer, and some roofers can help you with your gutters.

Excavator

If you’re building your house from scratch or adding a new addition, you’ll have to work with an excavator to clean the earth from your land in preparation for laying a foundation.

Floor Laying

If you’re opting for something other than tilework on your floors, you’ll want to consult a floor-laying contractor who can help you with everything from carpet to hardwood to vinyl.

Glass and Glazing

Are you updating your windows? Work with a glass and glazing contractor to sort out your glass needs.

Landscapers

Your yard needs a little love, too—hire a landscaping contractor to help you plant new greenery or mulch your flowerbeds.

Concrete Specialist

Whether you’re interested in using concrete as a decorative element in your house (say, with concrete flooring or concrete countertops) or need a solid concrete foundation, you’ll want to tap into a concrete contractor’s expertise to ensure the job is done right.

Ironworker

Sure, ironworkers are perhaps better known in the commercial industry than the home-building industry, but occasionally, private residences do feature wrought-iron balustrades.

Steelworker

Steelworkers, like ironworkers, are also better known for large-scale projects, but again—if you need steel beams installed during your home renovation project, you’ll need one.

Tile Setting

Have a tile-setting contractor install everything from mosaic backsplashes in your kitchen to terrazzo or marble-tile floors.

Special Trade Contractors

The Occupational Safety and Health Administration (OSHA) lists dozens of “special trade contractors” who don’t necessarily fit into any main categories, like artificial turf installers, posthole diggers, mobile home site setup and tie-down contractors, and bowling alley installers. 

Wallpaper Installer

Are you going bold on your walls with a patterned wallpaper? Hire a wallpaper installer to ensure a smooth application.

Conclusion on Marketing Strategies for Contractors 

A marketing strategy is critical to any business, but it’s especially important for contractors. Getting your marketing right can mean the difference between profit and loss or success and failure.

That’s why this article provides nine marketing strategies for contractors that have been proven successful by other companies in the industry. These marketing strategies are backed up with data, so you know what to do next to increase leads and sales through effective marketing campaigns.

Starting a marketing campaign without setting marketing budget is a big mistake for any marketing campaign. 

You can’t know if your marketing strategy is successful if you don’t set marketing budgets upfront to measure your marketing spend against your marketing goals.

Lucky for us, here is a free marketing budgets workbook that you can use as a marketing budget framework to help your marketing strategies succeed.

General FAQs on marketing strategies for contractors

END

Contractor marketing plan template (link)

6. How to create an email marketing campaign (link)

7. How to use social media marketing effectively (links)

8. The importance of content marketing and how it can help your business grow (links)