Holiday Marketing Guide to engaging consumers and driving sales this holiday season.
Unlock 10 key strategies in this Holiday Marketing Guide for success today!
E-commerce is on the rise, and holiday shopping has become a year-long event.
The holiday season is when e-commerce stores sell more products than any other time in the year. On average, holiday sales for an e-commerce business can account for 50% or more of annual revenue.
Holiday marketing strategies are important for e-commerce companies because the holiday season is the time of year when customers will buy most, if not all, of their gifts.
This makes holiday marketing one of the most important factors to consider when developing an advertising strategy.
A comprehensive holiday marketing plan covers pricing, promotions, merchandise selection, then buy, and more. This Holiday Marketing Guide will help.
To start holiday campaigns, focus on holiday advertising ideas that are in line with social media guidelines.
However, it’s essential to start planning holiday marketing in September and October to prepare your holiday advertising campaigns.
The holiday marketing guide will cover things like how to get the best holiday deals, holiday promotions, social media marketing support, and more!
- holiday marketing strategies
- holiday deals
- the holiday marketing guide and holiday promotions
- holiday social media marketing support
- holiday coupon codes
- holiday email campaigns
- holiday newsletters and updates to your customers or subscribers list
- holiday contests and giveaways on social media platforms like Facebook, Instagram, Twitter, etc… with a prize for the best photo caption of why they deserve the prize (e-gift card) is included in the the holiday marketing guide
- holiday-themed content relevant to your industry or niche market – e-gift cards for foodies, home decor items for interior design enthusiasts, clothing items for fashion lovers; you get the idea! Make it interesting by including information about how these products can be used during this time of year…
- holiday-themed content for email marketing campaigns, newsletters, and blog posts; you can use holiday coupon codes to encourage holiday shopping
1. Holiday marketing strategies from the Holiday Marketing Guide
The holiday season is one of the best opportunities to market your store or company to gain new customers and increase sales revenue!
For this reason, it’s important to set up holiday promotions in advance – before Cyber Monday hits (Monday after Thanksgiving). Giveaways are very effective at gaining new customers that end up becoming repeat buyers throughout the year.
Additionally, don’t forget about social media platforms like Facebook and Instagram – both have a lot of users during the holiday season, and they’re both free advertising platforms!
Make sure you’re using rich pins on Pinterest with holiday-themed pictures and holiday hashtags on Instagram to maximize holiday social media marketing efforts.
Finally, email marketing campaigns are another great holiday marketing strategy that can bolster holiday sales numbers – holiday-themed emails with holiday deals, coupons, and promotions will be beneficial here!
Your holiday marketing guide should include strategies and a project plan.
2. Holiday Marketing Guide and holiday deals
Everyone loves holiday shopping for bargains – especially if it means getting a good deal on the perfect holiday gift!
It’s important to set up an e-commerce website with holiday deals or coupons in advance, so they’re available as soon as the big shopping day hits (e.g., Cyber Monday).
A new customer that has never shopped at your store before is likely to become a repeat customer throughout the year if you offer them a discount or some sort of holiday promotion. Make sure you’re emailing these discounts to your holiday subscribers list as well!
3. Holiday promotions
Holiday-themed promotions are another great holiday advertising strategy that will encourage new customers to shop at your store or website.
For example, e-gift cards for your holiday deals are a good idea because they give the potential customer more flexibility with their purchase and make them think of your company when they decide what to purchase during this busy shopping time!
Another holiday promotion you can use is holiday-themed clothes or accessories – fitness-related items for active people, candy-related items for children, etc.
There are so many different products to choose from. Just figure out what would be relevant to your holiday advertising campaign and theme it appropriately!
Don’t forget about holiday promotions on your social media platforms as well! Holiday Contests and giveaways are a great way to boost holiday-themed content that is likely to go viral.
After all, everyone loves to win prizes from companies they follow on social media! Make sure you’re using holiday hashtags on Instagram, Twitter, Facebook, etc.
For people to use when uploading related holiday photos or mentioning your company in their holiday-themed posts.
The more holiday-themed content you share on these platforms with a holiday hashtag, the better chance of going viral you’ll have because the goal is for other people to see it and share it as well. Another type of social media holiday marketing support you can use is holiday-themed memes, images, etc.
Holiday-themed social media content usually goes viral much more easily than holiday-themed text posts or ads. The holiday marketing guide will guide you through this and so much more.
5. Holiday coupon codes
Everyone loves holiday shopping for bargains – especially if it means getting a good deal on the perfect holiday gift!
It’s important to set up an e-commerce website with holiday deals or coupons in advance, so they’re available as soon as the big shopping day hits (e.g., Cyber Monday).
A new customer that has never shopped at your store before is likely to become a repeat customer throughout the year if you offer them a discount or some sort of holiday promotion. Make sure you’re emailing these discounts to your holiday subscribers list as well!
6. Holiday emails
The holiday season is the perfect time to send holiday-themed emails with holiday deals, coupons, promotions, etc.
Make sure you’re using holiday images in your email marketing campaigns for better social media holiday marketing support and more holiday-themed tweets, pins on your social media platforms!
Emails are another great way to boost holiday sales if done properly – holiday-themed text posts will be just as beneficial, though.
Send these emails out at least a week before Christmas or Black Friday, so people have enough time to buy their gifts online rather than last minute!
Another type of email you can send during the holiday season is an email newsletter with links to some of your favorite products – make sure you’re using holiday hashtags on Instagram, Twitter, Facebook, etc. for people to use when uploading related holiday photos or mentioning your company in their holiday-themed posts.
The more holiday-themed content you share on these platforms with a holiday hashtag, the better chance of going viral you’ll have because the goal is for other people to see it and share it as well!
7. Holiday items for sale
Don’t forget about holiday shopping for your customers – make sure you have some holiday products available to purchase throughout this time!
Holiday-themed kitchenware, clothing, accessories (e.g., fitness-related items for active people, candy-related items for children), etc. are all options that will encourage new customers to make holiday purchases. Suppose you don’t have holiday products to sell.
In that case, holiday social media marketing support and holiday-themed ads will likely not be as effective for getting holiday-themed traffic to your e-commerce website.
8. Holiday shopping items
Your holiday marketing guide with your holiday products also needs a holiday theme – the more festive the product, the better! Give your customers something they’ll enjoy seeing under their Christmas tree (or Hanukkah bush, Kwanzaa kinara, etc.) if that’s what your target audience celebrates over Christmas or during other holiday seasons throughout the year!
Make sure you’re holiday merchandising these products so they can easily be seen by people looking for a specific item to purchase as a gift.
This is another holiday marketing strategy that will encourage holiday shopping for your customers!
9. Holiday gift guides
This is one of the best ways to get people holiday shopping with your business online or in-store.
Share holiday gift guides on social media platforms like Pinterest, Instagram, Facebook, etc… featuring some of the most popular holiday items you have available – make sure they’re relevant to each platform, though!
For example, if you sell fitness products, share a super popular holiday workout routine some people are doing this time of year, or share pictures of some holiday outfit pieces some women may want to try wearing while celebrating the holidays.
These posts are always effective because people are more likely to buy them as gifts rather than buying themselves something they already have. Encourage holiday shopping with these holiday gift guides!
Don’t forget to participate in holiday-themed conversations on social media platforms like Facebook, Twitter, Pinterest, etc… Include holiday hashtags and holiday camera filters (e.g., Snapchat’s Santa Clause hat) for better holiday-themed social media marketing support!
This is a great way to get more people interested in your holiday products or business as a whole – it also helps you become more visible, which means the chances of sales going up are high too!
Make sure you’re encouraging holiday shopping on your website by adding some incentives as well if customers mention your business online using holiday hashtags or upload some related photos on Instagram, Twitter, or Facebook!
If you need holiday marketing ideas, look no further! The holiday guide above offers ten-holiday advertising ideas to get you started on holiday planning that will help your e-commerce business grow.
Even though holiday shopping begins in November, it’s essential to start planning holiday marketing in September and October to prepare holiday advertising campaigns.
Contact us today if you have questions about holiday marketing or run into any issues while trying to implement the strategies shared above. In that case, we’re always happy to assist with anything related to internet marketing, so don’t hesitate to reach out!
Thanks for reading the holiday marketing guide!
We hope this information proves useful for holiday preparation and encourages you to implement some of these strategies as soon as possible so your e-commerce company can excel during the holiday shopping season!
If you have questions, feel free to reach out, and we’ll get back to you as quickly as possible – thanks again for reading!
General FAQs about holiday marketing guide
When should holiday marketing campaigns start?
To start holiday campaigns, focus on holiday advertising ideas. Make a priority list of holiday marketing strategies to try out during the holiday season. Planning can begin as early as May for a strong Fall and Winter selling season.
Why does e-commerce need holiday sales strategies?
The holiday season is when e-commerce stores sell more products than any other time in the year. On average, holiday sales for an e-commerce business can account for 50% or more of annual revenue.
Why are the holiday guide marketing strategies important?
Holiday marketing strategies are important for e-commerce companies because the holiday season is the time of year when customers will buy most, if not all, of their gifts. This makes holiday marketing one of the most important factors to consider when developing an advertising strategy. A comprehensive holiday marketing plan covers many aspects like pricing, promotions, merchandise selection, and more.
A holiday social media plan should be used for holiday marketing strategies according to the holiday social media guidelines. Simply put, they should have holiday music, holiday-related posts, timely content to cater to holiday shoppers’ needs.
