Target marketBy Matrix Content Team / August 31, 2023 Share your love ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZA target market is a group of potential customers who are most likely to purchase a business’s product or service. Related Articles: How to Use Psychographics in Marketing: A Beginner’s GuideHow to Use Social Media Marketing for Manufacturing CompaniesHow Much Does Social Media Management Cost in 2023?Alternative Meanings: Target MarketThe group of consumers or potential customers selected for marketing. This market segment is most likely to buy the products within a given category. These are sometimes called "prime prospects."