Stealth Marketing is an extension of ambush marketing that tries to keep the sponsors anonymous. It may include placement of logos, images, or company slogans in a movie or television show without any mention of who paid for the placement.
Where there used to be a public outcry against this type of marketing, Stealth Marketing is now becoming more common as marketers are getting better at hiding their sponsorship.
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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