Link volume

Link volume refers to the total number of backlinks that a website has from other websites. In simpler terms, it is a measurement of the quantity of external links pointing to a specific website.

What is Link Volume?

Link volume is a crucial metric in search engine optimization (SEO) that indicates the popularity and authority of a website. It is an important factor that search engines like Google use to determine the relevance and quality of a website. In simple terms, the more backlinks a website has, the higher its link volume, and the more likely it is to rank higher in search engine results pages (SERPs).

Why is it important?

Link volume is important because it serves as a vote of confidence from other websites. When a website links to another website, it is essentially saying that the content on the linked website is valuable and trustworthy. This indicates to search engines that the linked website is a credible source of information, leading to higher rankings in search results.

Additionally, link volume also plays a crucial role in driving organic traffic to a website. When a website has a high link volume, it means that there are more opportunities for potential visitors to come across the link and click on it, leading them to the linked website.

Who uses it?

Link volume is used by SEO professionals, website owners, and digital marketers to improve their website’s visibility and rankings in search results. It is also used by search engines to determine the relevance and authority of a website. In the rapidly evolving digital landscape, link volume has become an essential aspect of any online marketing strategy.

Use Cases

1. Improving SEO Rankings As mentioned earlier, link volume is a crucial factor in SEO, and having a high volume of quality backlinks can significantly improve a website’s rankings in search results.

2. Brand Awareness Link volume can be used to increase brand visibility and reach a wider audience. When a website is linked on other reputable websites, it exposes the brand to new audiences, increasing its online presence and brand awareness.

3. Referral Traffic A high link volume can also lead to an increase in referral traffic, where visitors click on a link on one website and are directed to another. This can be an effective way of driving targeted traffic to a website and potentially converting them into customers.


Link volume is applicable to all websites, regardless of their niche or industry. By building a strong link profile, websites can improve their rankings, visibility, and traffic. It is especially crucial for businesses that rely on online traffic and sales to succeed, as it can directly impact their revenue and growth.


– Backlink Volume
– Referring Domain Count
– External Link Count
– Link Juice
– Inbound Link Quantity

Scroll to Top