Go-to-market (GTM) strategy is a plan that businesses design and implement when they’re getting ready to launch a new product or service. It usually includes target market profiles, a marketing plan, and a concrete sales and distribution strategy.

Alternative Meanings:

go to market strategy
Go-to-market strategy: A plan for how a product or service will be launched and sold to customers. The go-to-market strategy should consider the target market, the competitive landscape, and the marketing and sales channels that will be used.