Disruptive marketing is a form of marketing where the objective is to catch attention by doing something unexpected. The unexpected can take many forms, including outrageous demonstrations, radical pricing, or unusual uses for products. Disruptive marketing is also used when companies decline, when competition is fierce, or when companies are launching new products.
Disruptive marketing aims to be like a lightning bolt, creating an unforgettable experience for the audience. However, it is important to note that not all customers will appreciate disruptive marketing; some may find it offensive or simply annoying.« Back to Glossary Index