Viral marketing is the process by which a business gets its product or service to “go viral”. It can be difficult for any company to know for sure what will go viral simply because you never know what’s going to be well-received by society. That’s why it’s important to come up with creative ways of reaching your customer base. Viral marketing is beneficial because it helps businesses reach potential customers who might not have looked at their website. It’s important for marketers to concentrate on keywords related to solving the customer’s problems so they will find the business’ website when they are looking for answers.”