Channel Marketing is the use of different methods to reach potential customers with a company’s marketing. This strategy can be very effective for businesses that are either small or large, but it mainly works well for large companies. Channel Marketing is used by some of the largest companies in the world, like Walmart.
It is based on the idea that no matter what business you are in (even if it is something like Walmart), people will purchase more when they have access to more information about your product or service. Channel Marketing aims to increase awareness while also supplying customers with more information about what they are purchasing.