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Find and Fix Keyword Cannibalization in 6 Steps.

Find and Fix Keyword Cannibalization in 6 Steps.

Learn How to Find and Fix Keyword Cannibalization in 6 Steps.

Are you dealing with cannibalization in your marketing efforts? If so, you are not alone. Many marketers need help to identify and fix this tricky issue.

Still, with the right workflow background information, taking charge of your keyword-competitive content marketing strategy for the better is possible.

Here we will explore how you can easily fix and detect keyword cannibalization in 5 simple steps – allowing you to boost SEO performance and improve rankings faster than ever! You will learn how to fix keyword cannibalization and what is keyword cannibalization in SEO.

What is Keyword Cannibalization

fix keyword cannibalization seo

Keyword cannibalization refers to a condition where multiple pages on a website are trying to rank for the same keyword. This often leads to confusion for users and search engines, ultimately affecting rankings.

While having a clear and cohesive content strategy is important, ensuring that each page targets a unique focus keyword is equally important. Failing to do so can result in diluted ranking potential and lower overall visibility. 

Avoiding keyword cannibalism can be achieved by conducting thorough keyword research, optimizing individual pages for specific keywords, and ensuring your website’s navigational structure is intuitive and easily understandable.

Following these best practices can help increase your website’s visibility and overall search engine rankings.

How do I Find Keyword Cannibalization?

keyword research process

SEO cannibalization is an issue that plagues many websites yet often goes unnoticed. It occurs when multiple pages on your website are trying to rank for the same keyword. This will show you how to avoid keyword cannibalization. SEO keyword cannibalization will harm website traffic and sales.

This can confuse search engines and ultimately hurt your website’s ranking. So how do you spot cannibalization? One key indicator is seeing multiple pages on your website with similar titles or content.

If you notice a drop in traffic or ranking for a specific keyword, it may be due to cannibalization.

Keyword (KW) cannibalization occurs when multiple pages on your website are optimized for the same keyword or phrase, causing them to compete against each other in search results. 

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How to Spot Keyword Cannibalization on Your Website

Here are some steps you can take to identify and address cannibalization:

  1. Conduct a site audit: Use a website auditing tool like SEMrush or Ahrefs to analyze your website’s content and identify pages targeting the same keyword or phrase.
  2. Check your analytics: Look at your website’s analytics data to see which pages get the most traffic and which keywords drive that traffic. This can help you identify pages that may be cannibalizing keywords from other pages.
  3. Check search engine results: Search for the target keyword or phrase on Google and see which pages on your site are appearing in the search results. If multiple pages are appearing, it may be an indication of cannibalization.
  4. Consolidate content: Once you’ve identified pages cannibalizing keywords, consolidate the content into a single page. This can involve combining the content from multiple pages or redirecting some pages to the main page.
  5. Update your internal linking: Ensure your internal linking structure is optimized to avoid cannibalization. This means linking to the main page from other pages on your site rather than linking to other pages targeting the same keyword.

By taking these steps, you can identify and address cannibalization on your website, helping to improve your search engine rankings and drive more traffic to your site.

By regularly monitoring your website’s content and ranking performance, you can catch and address any instances of cannibalization, ultimately keeping your website optimized and competitive in search results.

How do I Fix Keyword Cannibalization on My Website?

before after seo project

KW cannibalization occurs when multiple pages on your website target the same keyword or set of keywords, causing them to compete for search engine rankings. How to solve keyword cannibalization Keyword cannibalization SEO methods must be used.

This can dilute your SEO efforts and make it harder for the right page to rank for the targeted keyword.

To fix KW cannibalization on your website, follow these steps:

  1. Identify cannibalization issues: Use tools like Google Search Console, Google Analytics, or a dedicated SEO tool like Ahrefs, SEMrush, or Moz to find pages targeting the same keywords. You can also perform a site search on Google by typing “ keyword” to see which pages are ranking for a specific keyword.
  2. Evaluate content quality: Review the content on the affected pages and assess their quality. Determine if they provide unique and valuable information or if they are repetitive and offer little value to users.
  3. Choose a primary page: Decide which page is the most relevant and valuable for the targeted keyword(s) and make that the primary page. This is the page you want to rank for the given keyword(s).
  4. Consolidate or repurpose content: Depending on your evaluation, you can take one or more of the following actions:
    1. Merge: Combine similar or overlapping content into a comprehensive resource. This may involve updating the primary page or creating a new one with the most valuable information from all the cannibalizing pages.
    2. Repurpose: Modify the content on the cannibalizing pages to target different keywords or focus on different aspects of the topic. This can involve updating titles, meta descriptions, headers, and body content.
    3. Remove: If the cannibalizing pages offer no unique value, consider removing them from your site and redirecting them (using 301 redirects) to the primary or relevant pages.
    4. Update internal links: Ensure that your internal linking structure supports your primary page by linking to it from other relevant pages and removing or updating links to the cannibalizing pages.
    5. Monitor results: After implementing these changes, keep an eye on the performance of the affected pages in search engine rankings and user engagement metrics. It may take some time for search engines to process the changes, so be patient and continue to optimize your content strategy based on the results.
    6. Prevent future cannibalization: Develop a clear content strategy and keyword mapping plan to ensure that each page on your site targets a unique set of keywords. Regularly review and update your content to avoid duplication and maintain a strong SEO presence.

Before and After SEO Cannibalization

content updates increase ranking

KW cannibalization is a phenomenon that can have a significant impact on your website’s SEO.

It occurs when multiple pages on your site compete for the same keyword, causing search engines to struggle to understand which page to show in the search results.

This can decrease ranking for both pages, resulting in less visibility and less traffic. However, there are ways to prevent and correct cannibalization.

By conducting thorough keyword research and strategically organizing your content, you can avoid this issue and ensure each page has a unique and valuable focus. With a little attention and care, you can optimize your site and avoid the negative effects of cannibalization.

Identify the Content that’s Competing for the Same Keywords

When creating content for search engine optimization (SEO), identifying the keywords you want to target is the first step. The next is to discover what other content exists, competing for those same keywords.

This means researching your competitors, analyzing their content, and determining what you can do differently to stand out. Remember that your content needs to be informative, engaging, and valuable to your target audience to succeed.

By understanding what you’re up against and delivering unique, high-quality content, you can improve your chances of ranking higher in search results and attracting more traffic to your site.

Assess Your Page Quality Score

seo keyword workflow

Assessing your page quality score is integral to improving your website’s visibility. Page quality score is an evaluation metric popular search engines like Google use to determine your website’s relevance and trustworthiness. 

Factors influencing your website’s score include content quality, website architecture, mobile-friendliness, and user experience. A high-quality score indicates that your website is deemed valuable to users and is more likely to rank higher in search engine results pages (SERPs). 

As Google’s algorithms evolve, regularly monitoring and improving your website’s quality score can ensure that your site meets the latest search engine standards and is visible to your target audience.

Develop a New SEO Strategy to Optimize Your Pages

A solid SEO strategy is key when optimizing your website for search engines. A strong plan will not only improve your search rankings but also increase the visibility of your pages. 

However, with search algorithms constantly evolving, it can take time to keep up with the latest best practices. That’s why developing a new SEO strategy is essential to stay ahead. 

You can attract more organic traffic and improve user engagement by conducting thorough keyword research, optimizing your website structure, and creating high-quality content. With the right approach, you can achieve long-term success and stand out in a highly competitive digital landscape.

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45 Most Important SEO KPIs For Marketers To Track

SEO KPIs For Marketers To Track, 45 of Them

Harnessing the power of SEO KPIs can be a game-changer for website performance. With diligent tracking and analysis, marketers can uncover valuable insights that lead towards optimizing strategies—ultimately increasing odds at achieving success!

Monitor and Adjust Your Keywords Over Time

One of the keys to successful search engine optimization is monitoring and adjusting your keywords over time. While it’s important to choose relevant and high-traffic keywords initially, search trends and user behavior can change, so it’s crucial to review and update your choices regularly. 

Keeping an eye on performance metrics, such as click-through rates and keyword rankings, can help you identify which keywords are working and which need to be tweaked or replaced. Small changes, such as adjusting the order or adding synonyms, can impact visibility and reach. 

You can ensure your website stays competitive and visible in search results by staying vigilant and making thoughtful adjustments.

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How Can Matrix Marketing Group with KW Cannibalization

If you’re familiar with search engine optimization or SEO, you’ve probably heard of the term “keyword cannibalizing.” In a nutshell, it’s when multiple pages on your website are optimized for the same keyword, competing against each other for rankings on search engine results pages.

Matrix Marketing Group is an expert in SEO and can help you avoid this common mistake. By conducting a thorough keyword analysis and developing a strategic content plan, they can ensure that each page on your website is properly optimized for a unique set of keywords, maximizing your chances of ranking higher on search engines and driving more traffic to your site. 

Avoid wasting time and resources by letting Matrix Marketing Group handle your SEO needs. Keyword is an issue that should not be ignored. It could decrease the visibility of pages and confuse web crawlers to stop them from indexing your content.

However, with careful planning and implementation, there are simple steps you can take to find and fix keyword on your website. Using the five steps outlined in this blog post, you can identify, assess, and develop a new SEO strategy for optimizing your website’s pages without sweat. 

And if you need any extra help, contact Matrix Marketing Group for professional assistance. With their vast expertise in areas such as SEO, web design and development, content marketing, and more, they can help you identify potential keyword issues while developing comprehensive strategies designed to maximize your website’s value. 

Don’t wait — get a free SEO audit today to reduce cannibalization on your website!

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General FAQs

What is keyword cannibalization?

matrix marketing group seo agency

KW cannibalization occurs when multiple pages on a website are optimized for the same keyword, competing against each other for rankings in search engine results pages (SERPs). This can decrease visibility and confuse web crawlers, preventing them from indexing content.

How can Matrix Marketing Group help with keyword cannibalization?

matrix marketing group seo agency keyword research

Matrix Marketing Group is an expert in SEO and can help you avoid this common mistake. By conducting a thorough keyword analysis and developing a strategic content plan, they can ensure that each page on your website is properly optimized for a unique set of keywords, maximizing your chances of ranking higher on search engines and driving more traffic to your site.

What are the benefits of avoiding keyword cannibalization?

matrix marketing group keyword phrases

Avoiding KW cannibalization can help increase website visibility, reduce unnecessary competition between pages, improve indexation, and increase organic traffic. It can also help increase the impact of your overall SEO strategy and boost rankings on search engine results pages. In other words, avoiding cannibalization is crucial to any successful SEO plan!

How can I fix keyword cannibalization?

matrix marketing group keyword recovery

You can fix KW cannibalization using a five-step process to identify, assess, and develop a new SEO strategy for optimizing your website’s pages. Matrix Marketing Group can provide professional assistance in this area as well. Contact them today for help getting started!

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