Internal links


Internal links, also known as inbound links or site links, refer to hyperlinks that connect one webpage to another within the same website. They are crucial for navigating a website, as well as for optimizing search engine rankings and improving user experience. In this comprehensive glossary definition, we will explore what internal links are, why they are important, who uses them, and their various use cases and applicability.

What is it:

Internal links are HTML hyperlinks that allow users to navigate within a website. They can be in the form of text, images, or buttons, and when clicked, they direct the user to another page within the same website. These links help to establish a hierarchy and structure within a website, making it easier for users to find and access relevant content. They are an essential part of website design and play a crucial role in the overall user experience.

Why is it important:

Internal links are essential for a variety of reasons. Firstly, they play a crucial role in website navigation. They help users to move from one page to another within a website quickly and efficiently. Additionally, they help to establish a clear hierarchy and structure within a website, allowing users to understand the content and their relationship to each other. This is especially important for larger websites with multiple layers and sections.

Moreover, internal links are also vital for search engine optimization (SEO). When search engine bots crawl a website, they follow these links to discover and index new pages. This helps to improve a website’s visibility and ranking on search engine results pages (SERPs). Internal links also help to distribute link equity or authority within a website, increasing the chances of higher rankings.

Who uses it:

Internal links are used by website owners, web designers, and developers to improve user experience and optimize their website for search engines. They are also used extensively by content creators and bloggers to link internally to other relevant content within their site. In addition, eCommerce websites use internal links to direct users to product pages, cross-sell related items, and improve navigation within the site.

Use cases and Applicability:

Internal links have a wide range of use cases and applicability. Firstly, they are used to establish website hierarchy and structure. This is particularly useful for websites with a large amount of content, such as news websites or blogs. By implementing a logical linking structure, users can easily navigate through the site and discover related content.

Secondly, internal links are used for content optimization. By linking to other relevant pages within the site, website owners can guide users to related information and keep them engaged on the site for longer. This can also improve the overall user experience and keep visitors on the site, reducing bounce rates.

Another important use case for internal links is for SEO purposes. By strategically linking to important pages within a website, website owners can distribute link equity and improve their website’s ranking on search engines. This is especially important for websites that have pages with high-quality and authoritative content.

Overall, internal links are applicable to any website that wants to improve user experience, establish a clear website hierarchy, and optimize for search engines. They are particularly useful for larger websites, such as news sites, blogs, and eCommerce sites.


Internal links are also known as inbound links, site links, or contextual links. They are sometimes referred to as on-page links or site navigation links. In addition, they may also be called anchor links, as they use anchor text to link to another page within the site.

In conclusion, internal links are crucial for website navigation, SEO, and user experience. They allow users to easily navigate within a website, establish a clear website hierarchy, and optimize content for search engines. Website owners, developers, and content creators must understand the importance and use cases of internal links to improve their website’s overall performance.

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