Marketing and Ecommerce Case Studies to Learn From to Boost Sales
Learn from these 8 marketing and e-commerce case studies to bring up your customer experience level.
It is essential for business owners and marketing managers to keep up with the latest industry trends and the success of other companies. This is necessary to remain competitive and successful in doing business.
But the daily tracking of published statistics and reports is time-consuming.
Case studies are important because they help businesses understand how intelligent operations can benefit them. They also provide a roadmap for how businesses can implement an intelligent operation in their own business.
Case studies are important because they help businesses understand how intelligent operations can benefit them. They also provide a roadmap for how businesses can implement an intelligent operation in their own business.
Sales, marketing, and customer service are the lifeblood of any business. They are also the areas that can most benefit from an intelligent operation. By automating routine tasks and optimizing your business processes, you can free up your time and resources to focus on more important things.
The intelligent operation can help you reduce costs, increase efficiency and improve customer service.
When it comes to implementing an intelligent operation, it is important to have a strategy in place. This strategy should include a human capability plan and technology support.
The human capability plan should identify the skills and knowledge that your employees will need to be successful to embrace the culture of digital transformation.
That’s why we’ve put together 4 great eCommerce case studies and 4 marketing case studies that will keep you motivated in 2022. And these are not just general words but real success stories.
Case Studies: Definition and Significance
A case study analyzes the main problems after overcoming which a person/company has achieved success. It is also carried out for individual projects, where problems are identified, and the best ways to solve them are found.
Researching your problems or evaluating the results of other companies’ case studies are excellent tools for identifying business problems. The value of case studies lies in the possibility of:
- promote the brand – the more numbers and truthful data, the more trust you will receive from your target audience;
- evaluate the work of competitors in your niche – the ability to track the success of direct competitors;
- solve problems in the best possible way – real examples will serve as an excellent ground for solving problems in a similar industry.
Learning from other people’s mistakes and how to solve them will save the budget and resources of specialists.
4 Incredible Ecommerce Case Studies
№1. SumoJerky
Is it realistic to make $1,000 on the first day of a service that searches for the best beef jerky globally? Quiet! This is exactly what happened to Noah Kagan, who launched his company in 2014.
Yes, starting a business is not an easy task, and many do not dare to cross the line. But in 2021, there were about 5.4 million applications to start new businesses.
It’s more than ever. What prevents you from joining their ranks if a 24-hour-room service for finding jerky was able to earn its $ 1,000 in just the first day after opening?
№2. Bees Knees Spicy Honey
MixedMade is a company that is constantly experimenting with the combination of honey and other products to create exquisite taste. All that was required was out-of-the-box thinking, love for honey, and small capital to open it.
Today, this brand has won the hearts of tens of thousands of users. The big media are talking about it, and their sales grow exponentially.
One of the most interesting experiments of MixedMade is honey and chili pepper, which explode the taste buds.
The company set up an ideal PR campaign and targeted its target audience. Initially, its founders simply asked their friends to talk about their product to get feedback and start the first sales. So they managed to earn the first thousand dollars.
But this was not enough, and to achieve more, the creators decided to turn to the local media. The latter quickly picked up the story of an interesting startup and brought it to the masses. Then, like a snowball, larger publications picked it up, which brought massive brand fame and good earnings.
To get heard, start small – launch a PR campaign on your social networks, then attract friends and gradually expand to larger media.
№3. Envelopes.com
An abandoned cart is something that e-commerce faces all the time. The solution to this problem was offered by the online envelope seller Envelopes.com.
The company noticed that different types of customers have different behavior when they abandon products. They collected all their observations together and analyzed them.
After that, they sent different emails to individual opt-out options: carts, product categories, and checkout.
Reminder emails were received about the product category. When the client found the right product, and viewed it, but did not send it to the cart, they sent him a short email with text, product options from the desired category, and a call to action.
The cart received emails with a similar reminder about the items left in the cart. They contained short text, a logo, a shopping cart, and a call to action. If you don’t know how to grab users’ attention with text, use services that will do it for you, such as EssayWriter content creation service.
The checkout emails had the same look and felt as the cart emails but were sent when the customer didn’t convert at the very last step before the purchase.
The result was not long in coming – the eCommerce checkout conversion rate increased for all three types of failures. Try to analyze your site/application and derive a similar formula to yourself. You can also check out the research of Envelopes.com itself.
№4. Mellow
Mellow is a manufacturer of smart kitchen appliances that consumers can control using their smartphones. Thanks to high technology, the company has made the cooking process more convenient.
The founders hired a large team of professionals who skillfully worked out every little thing. Even the design of the site does not leave users indifferent to the brand.
The company chose a win-win tactic – they gave a technological product that solves consumer problems and has an unsurpassed appearance. Realizing that this would work, the founder quickly ran a PR campaign involving hundreds of reporters.
The huge flow of information about the brand quickly attracted a targeted audience, bringing Mellow $ 200,000 in just three weeks after opening.
If there is an opportunity to go to your bank before the first sale, do it. The main thing is that your product is really valuable to the target audience.
4 Incredible Marketing Studies
№1. EX is important
Forrester’s research has shown that marketing affects users and employees themselves. That is why it is worth increasing the budget to improve your team’s experience. EX will be one of the top marketing trends in 2022 to apply across all business areas.
№2. Influencers are the best means of communication
According to Statista, most consumers trust social media users to blog and share details of their personal lives. These people are called influencers. Many refer to their opinion and the opinion of their relatives and relatives.
Today, influencers carry special word weight in China, Brazil, and India. In other countries, such as Germany and Russia, the importance of their opinion is also rapidly gaining momentum.
It is interesting to note that in 2022, social media users are paying more attention to influencers with a small audience of 100,000-200,000 followers. They influence the decision to make a purchase.
It is important to choose the right influencers based on your niche. So, a blogger leading a page about healthy eating is unlikely to be able to advertise fast food. His target audience will not be interested.
Influencers should allocate a large share of the budget and be sure to include them in your marketing strategy, constantly turning to their services.
№3. Digital marketing has become even more popular
Martech Report (Scott is a friend of Matrix) has released a report for the period 2021-2022, according to which digital tools will become the main ones in the marketing world in 2022. Do the marketing & ecommerce case studies have technology built in to reach success?
Why? Digital marketing gives you data, a lot of data. Matrix suggests using Google Analytics because it’s pure data. Why pay for something you can get free?
These include digital commerce, customer data, marketing analytics, attribution platforms, and digital experience platforms. By integrating these technologies, it will be possible to evaluate investments and measure ROI in a way that was not possible before.
Martech Alliance 2021 CX Trends highlighted customer data platforms as a key tool for improving user experience. marketing & ecommerce case studies.
№4. AI / MI are becoming more popular
E-commerce has become even more in need of artificial intelligence and machine learning technologies. They provide a virtual experience and allow for a better user experience and better personalization.
Many companies already use these technologies in their marketing strategies, but each allocates its budget for its implementation. It all depends on the product, goals, and capabilities. The larger and more technologically advanced the company, the more AI/MI will be in demand for it.
The only difficulty in implementing technologies is in the search for specialists. Today, there are very few talents in this area, but time must pass until the new generation learns.
Conclusion about Marketing & Ecommerce Case Studies
With case studies and trends from 2022 as examples, you can build your success story right now. Use them, develop your strategies, and do not forget about non-standard solutions that are so lacking today.
These 8 marketing & ecommerce case studies will show you what is possible. Would it be the roadmap they went down? Probably not. You might see better results.
Don’t expect everything to go like clockwork, and business is always an unpredictable labyrinth. The main thing is to act and be ready to change your strategies and look for something new constantly.
General FAQs on Marketing & Ecommerce Case Studies
What is a case study?
A case study is an in-depth examination of a single instance or event. A case study can be used to explore a situation, test a hypothesis or disprove a theory, or analyze the effects of a particular decision. When used in business, case studies can help researchers learn about best practices and how to solve problems.
How does AI help midmarket companies?
Artificial intelligence (AI) is a type of computer system that can learn how to do things on its own, including recognizing patterns and making decisions. AI is being used by many midmarket companies to help them with tasks such as customer service, sales and marketing, and operations. AI can help midmarket companies reduce costs, improve efficiency, and provide better customer service.
In what ways do HubSpot and Matrix Marketing Group help with intelligent operations?
HubSpot is a company that provides customer relationship management (CRM) software and professional services. CRM software helps businesses manage their customer relationships. Matrix Marketing Group also provides a number of services that can help businesses with their intelligent operations, including automation, marketing, and analytics.
Are midmarket companies using content marketing?
Yes, a growing number of mid-market companies are using content marketing to reach their customers. Content marketing is a type of marketing that involves creating and sharing content that is relevant to your target audience. Content can take many different forms, such as articles, blog posts, videos, infographics, and social media posts.
Are midmarket companies using integrated CRM systems?
A growing number of midmarket companies are using integrated CRM systems to manage their customer relationships. CRM systems allow businesses to track and store customer data, as well as interact with customers through various channels such as email, phone, and social media.
Written by our friend, Vanessa Friedman is a content marketing professional, an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. Previously, Vanessa worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.
