People - Matrix Marketing Group

Why People Matter, Align Your Marketing and Sales Efforts

It is well documented that businesses with a strong human capital (people) foundation outperform their competitors.

However, many organizations struggle to identify and assess their human capital needs and staff, train, and retain the top performers. Top talent is in high demand.

Matrix can provide the most comprehensive and accurate assessment of an organization’s human capital health. And if you need some support, we can help.

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Outsourcing Services

Are you trying to jump-start your growth engine by creating new demand, rebuilding opportunity pipelines, and re-engaging with customers?

A typical marketing leader will cost a company $162,000 to $298,000 unburdened. What if you could get a complete revenue-generating team with a senior executive on the team?

Outsourcing services can be a huge advantage for midsized and enterprise business units. Outsourcing has become extremely popular with private equity, startups, and small businesses.

It’s simple. The net cost is 20-30% less, and you should get professional expertise and typically see sales results quicker.

Sales Strategy Gateway for Growth

Sales, marketing, and customer service are all critical to the success of a midmarket business, but they can be difficult to get right.

Businesses often struggle with sales, marketing, and customer service because these areas are complex and constantly changing.

Our team of experienced consultants will help you improve your sales, marketing, and customer service. We’ll work with you to develop an implementation plan that meets your specific needs and helps you achieve your goals.

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Foundational Platform

In today’s business environment, sales, marketing, and customer service are more important than ever to work together seamlessly.

With most consumers starting their online purchases, your company must have a coordinated strategy covering all touchpoints. An integrated approach will ensure that your message is consistent across all channels and that each team knows what the others are doing.

It will also allow you to track the full customer journey and see what’s working and what isn’t. Integrating sales, marketing, and customer service are essential for any company that wants to succeed in today’s competitive landscape.

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When solving complex business problems for clients worldwide, we know what works because we’ve done it before – many times over.

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Human Capital

As with any hire, there is an inherent risk of turnover. Current labor trends are amplified, and the market favors employees.

Previously, it was in favor of the employer due to higher than-normal unemployment during 2020 during the beginning and peak of the pandemic.

The labor market in the United States is now being referred to with the competing titles of “Turnover Tsunami” or “The Great Resignation.”

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BRAND ACCELERATION WORKSHOP

Maximize your brand purpose

Organizations must activate their brand purpose to drive value and differentiation across the customer journey to succeed. We establish unique brand purposes to build iconic brands and bring brands to life with high-impact creative concepts and marketing strategies.

DEMAND GENERATION

Get More High-quality, Sales-Ready Leads

When it comes to marketing and sales, leads are the lifeblood of your company. Without a steady stream of high-quality leads, you’ll never be able to grow as fast or far! Lead generation that drives more leads, with higher sales conversions. Your CRM is the center of your business.

PERFORMANCE-BASED WEBSITE

Make Your Site a Sales Machine

Organizations must activate their brand purpose to drive value and differentiation across the customer journey to succeed. Each touchpoint is not linear thus, lead nurturing is vital.

HUBSPOT IMPLEMENTATION

Lead Generation Technology

You understand the importance of strong marketing and sales strategies, revenue systems, and marketing programs. HubSpot Hubs are often the perfect tool for the job.

Digital Transformation Consulting

Management consulting is a dynamic and fast-paced industry that requires strong analytical skills to stay on top of your game.

Matrix works with clients to identify problems, synthesize information from various sources, and develop strategies for action based on these findings while keeping an eye out for new trends.

All this is done with little distribution to your current operation.

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See Our Work

We are proud to say that for over 20 years, we have helped over 1400+ clients and growing. Our experience and ability will satisfy your needs and soar higher than you ever thought possible!