Marketing

Finance Survival Tips for Small Businesses

Sabine Wolf · July 26, 2021 ·

Small businesses must use these finance survival tips during uncertain times

In today’s world, the only way to run a business successfully is to embrace that old saying, hope for the best but prepare for the worst. These words have never been more relevant, especially in light of COVID-19. But how do you get ahead if you’re a small business?

I get it. Not every business has a crisis management plan that’s easy to execute or the ability to set aside funds for an emergency. And for smaller businesses, the struggle is even greater.

The pandemic has shown us just how vulnerable small businesses are. By September 2020, nearly 100,000 US-based businesses had closed their doors permanently. This trend echoed around the world, with SMEs being the worst affected.

With a small business, it’s much harder to weather storms in the economy or sudden changes in the market.

This is large because of finances and the access to extra funds or savings. Larger businesses can downsize and still survive, but smaller ones don’t have that much to cut.

So, how do you avoid becoming a statistic?

How do you set up your finances to ensure that your small business can survive in uncertain times?

We all know about having an emergency fund, but there are far more ways than you can be proactive and future-proof your business against the unknown.

These tips can’t guarantee survival—ultimately, nothing can—but they can give you the best chances of seeing through whatever the world throws at you, pandemic or otherwise.

Assess Your Assets

“Your company’s most valuable asset is how it is known to customers.” —Brian Tracy.

Every business, no matter how big or small, has assets.

To future-proof your venture, compile a full inventory of assets so that you know what your business is worth. This should include fixed assets like your premises (if you own them), as well as any equipment and machinery.

Liquid assets, such as cash in the bank and items you can sell off quickly, are very important to keep track of. These are the assets that you can make use of in an emergency—once your emergency fund is depleted, that is.

With a clear idea of your asset value, you can approach lenders should you need a loan. You’ll have proof of collateral and can offer a clear idea of what your business is worth. You can also include intangible assets, such as goodwill in the value of your business.

Goodwill is the value your business’ good name and reputation has, and its recognition value with clients. It’s an important asset for any business with a customer base and has established a reputable brand name for itself.

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Understand Your Expenses

Once you’ve evaluated your assets, you need to know your monthly, quarterly, and annual expenses and where you can cut back. You may not control external factors such as the economy or changes to the market, but you can control your expenses.

When examining your expenses, you should divide them into categories—the most important are necessary and unavoidable, followed by those that are nice-to-have items.

The first category will be expenses like your mortgage or rent for premises, equipment and production tools, and employee wages. In the second category, you’ll put items like coffee in the break room and other supplies that you don’t need but contribute to positive work culture.

Once you have these categories, you can decide where to cut costs to boost your emergency fund before uncertain times hit.

You can also work out where to cut costs when you need to free up money to help your business stay afloat.

It’s not always about completely cutting out items. You can also look for cheaper options that save you money but allow you to keep the nice-to-haves.

Additionally, you can chat to suppliers about bulk discounts or more favorable payment terms and reduce expenses in this way too.

Grab this handly marketing budget guide and templates.

Rework Your Budget & Improve Your Cash Flow

“A Debt Problem Is, At Its Core, a Budgeting Problem.” —Natalie Pace

Once you’ve evaluated your expenses and worked out where you can cut costs, you need to rework your budget and assess where you can make changes in the future. Your cash flow is incredibly important, and often there are small stumbling blocks that are causing a bottleneck.

To prepare for the unknown, you need a clear picture of your financial situation—now and for the foreseeable future.

Ask yourself the following questions:

Are you generating enough profits?
Are your prices market-related?
Are you paying too much for insurance and utilities?
Are there any customers that owe you money?
Do you have assets that are not generating income?

If you’ve answered yes to any of these questions, you need to take the following steps:

Complete a profit/loss assessment and determine how you can improve your profits and boost your bottom line.

Conduct market research into your competitors. If you can increase or decrease prices to generate more revenue, do so.
Do your homework. You may find cheaper insurance or ways to save on your utility bills.
Keep close tabs on your accounts receivable. You may find several customers owe you money that you’ve been lax in pursuing.
Do a complete stock take and sell any assets that are gathering dust. You can deposit the money you make from the sale into your emergency fund.

Monitor Local And Global Trends

While you can never truly predict what will happen, you can mitigate numerous potential problems by staying up to date about what’s going on in the world around you.

It’s important as a business owner to stay informed about economic trends and forecasts and the political activities in both your region and the world around you.

Firstly, you should pay close attention to the trends impacting your primary target market and place of business. However, don’t just focus on the local events.

Global changes can have a trickle-down impact on your company because they can affect how your target market can spend.

Suppose you directly source any products or supplies from another state or country. In that case, you need to pay close attention to their economic and political swings, as well as on the trade route that brings your purchases to your business.

An interruption in the supply chain can lead to major expenses or leave you without a product. It’s an excellent idea to secure a backup supplier that you can call on in case of an emergency. This allows you to continue operations without interruption.

The last thing you want to do is have to refund customers for stock that will not arrive anytime soon.

Secure Credit In Advance

A loan or a line of credit is often seen as a bad thing; you are failing to run your business.

This is a very narrow-minded mindset that may do more harm than good.

In hard times a small cash injection could be the difference between staying open and shutting up shop. If a crisis looks short-lived or you need emergency funds to get back up and running, a loan is a lifesaver.

To prepare for any future disasters, establish a good relationship with your bank. Ensure that you settle any lines of credit when they’re due and that you always make loan payments on time.

Suppose you don’t have any existing lines of credit. Set up a credit facility when you are in good standing. In doing this, you won’t have to desperately apply for credit when times are tough and stand the chance of possibly getting declined.

It’s also important to ensure that your credit score is in good standing. Good business credit will help you to increase your limit, should you need access to more funds.

Again, it’s much better to ensure that it is in order when your cash flow is strong, rather than waiting for times to get hard before considering how to get an injection of cash quickly.

Keep Updating Your Financial Plan

A financial plan is something that you should keep on adapting as the world around you shifts and as your company changes over time.

It would be best to go back to it time and again as you learn new things or as your goals shift. This is quite normal and healthy for a business.

When you draw up your financial plan, make sure you include plenty of contingencies for future events, especially the unforeseen type. It would be best if you also looked for assistance with this part of your planning.

More than one person can brainstorm possible events or changes that could harm your business.

Talk to financial planners, other business owners, and even your employees—they’ll have some great insights into your business because they are a part of it.

By keeping your financial plan up to date, you can see gaps that need plugging and what you need to do to continue to prepare for the future.

In Summary

According to the U.S. Bureau of Labor Statistics, 20% of new businesses fail during the first two years of operation, and 45% during the first five years. However, these stats don’t account for the pandemic.

Now more than ever, it’s important for businesses to prepare for the unexpected. In the current economic climate, failing to plan could well be planning to fail.

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General FAQs

What is a financial plan?

A financial plan is a forecast of future performance for a business, usually prepared using spreadsheet software. Small businesses can benefit greatly from taking the time to do a financial plan at least annually.

What is financial planning?

Financial planning is the process of outlining how your money, investments, and other assets can help you meet your financial goals.

Why is financial planning important?

Financial planning is a step-by-step approach to meet one’s life goals. A financial plan acts as a guide as you go through life’s journey. Essentially, it helps you control your income, expenses, and investments so that you can manage your money and achieve your goals.

What is a small business budget?

A business budget is an overview of your business’ finances. It outlines key information on your finances’ current state (including income and expenses) and your long-term financial goals.

What is Color Theory in Branding and Design?

Ashley Andersson · July 9, 2021 ·

Color theory is both the science and art of using color.

Today it makes sense to understanding color theory, including color theory for designers. The principles of color theory and color theory psychology digital or print media can make your response rate soar.

The color theory explains how humans perceive color; and the visual effects of how colors mix, match, or contrast with each other. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors, and tertiary colors.

Color physiology in branding is vital. We will cover color psychology in marketing with examples. And we’ll touch on color theory for designers.

Humans have an incredible way of understanding and applying what we learn to enhance the world around us.

One of the things that impact the way we interact with things every day is basic color theory, or the science and art of using color.

Over the years, our culture has harnessed the knowledge of this theory to create products and marketing that affect our daily lives.

As you delve deeper into color theory, it can explain in great detail how humans perceive color. It explores how we physically see and process color and how we emotionally and intellectually process it.

It also analyzes how humans understand the effects of color when mixed, matched, or contrasted with each other. The biggest thing to learn from color theory is how colors communicate messages to people.

It has become one of the most vital marketing strategies to consider for companies and their products because of how much you can say with different colors.

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Many children learn about the fundamentals of color theory when they are young. They are typically introduced first to learning the primary colors: red, blue, and yellow.

As their comprehension of color grows, we learn how to combine to create secondary and tertiary colors. As we get older, we can forget this, even though it can be quite relevant to the work we do today.

Many people don’t realize the power that color holds and how it affects our everyday decisions. In the same manner that a business name can affect how a brand is perceived, color also influences buyers’ purchasing habits.

For this reason, tools such as this business name generator and the color wheel were created. Some people have entire consultant careers based around color, as knowing their effects on people is incredibly valuable.

A study on color psychology in the context of marketing was done, and the most interesting piece of information they found was that most people make up their minds within 90 seconds of their initial reaction to something.

Whether it was people or products, they found colors can not only contribute to standing out among the competition but that it also influences our moods and feelings. We use mood boards.

These are some conclusions that professionals have made regarding what colors they choose to invoke certain feelings.

Red – This color is usually associated with urgency. It creates a feeling of high energy. We have often seen when it comes to clearance sales.

Orange – Alerting and aggressive, generally a good call to action color.

Yellow – Known to make people feel bright and vibrant. This color is used to make people feel excited.

Green – Seen as relaxing, easygoing, or associated with wealth. Many stores use this color to help customers feel relaxed.

Blue – Invokes feelings of security and trust. Many businesses and banks go with this as their main color.

Pink – Traditionally, this color has been used to market products to women because it’s seen as romantic and feminine, but times change using “traditional” gender colors.

Purple – A calming and soothing color that is often used in marketing for anti-aging beauty products.

Black – There is something always sleek and powerful about black. Many luxury products and brands make good use of this color.

Each different marketing tactic requires different approaches to color, but remaining cohesive is always the most important. Decisions around your initial colors and design can be really difficult, and turning to a professional is always a great idea if you need some extra support. Here are some things to consider for choosing colors for your different branding needs.

Logo Design and Color Theory

It’s not easy to know where to start when creating a logo for your business. Every business should have a standard black and white logo for different uses, but having the main one that’s colorful will help you stand out among the most recent trends.

Your logo is essentially the most important symbol used to represent your brand. Your logo should tell your brand’s story, and the color is one element that can communicate a great deal about you.

In another study, Labrecque and Milne discovered through their research on color differentiation in the marketplace that particular industries frequently use certain colors. For example, over 75% of credit card brand logos use blue, while 20% of fast-food brand logos use red.

Many established brands like Coca-Cola and Starbucks are known for their iconic colors.

These weren’t random or bold choices, but they have certainly been impactful. A logo is a powerful visual tool, and that’s exactly why you should put a lot of stock into the color you choose for yours.

It’s a great idea to consider investing in a good logo from a professional company. They have a wealth of experience when it comes to knowing what works and what doesn’t. Many agencies and companies have done testing to show what logo elements are successful.

They can usually help you come up with an entire creative suite around it. You convey what you want them to know about you and your business goals, and they can suggest shapes and colors that will best benefit you.

Web Design and Color Theory

For most companies, a website is considered their storefront, especially during these times. The way a site looks can turn a customer away instantly if they don’t connect with it.

You can see how quickly people leave based on the bounce rate, and that’s always a good way to tell if the colors on your site are working. We know that UX design can improve your website conversion significantly, and part of this process is determining your color palette ahead of time.

Depending on your brand and the type of work you do, there are some general go-to’s.

You can also be bold and step out of the box so you can stand out among the crowd.

There are tons of resources on color theory for designers and many companies that have talented designers with years of experience and the latest knowledge under their belt.

They can help you figure out the best color combinations and functions to make your site optimized for your target audience.

Another thing to consider when designing colors for your website is to ensure you are following the accessibility standards that exist today.

These standards are put in place so that anyone can access your website in almost the same form and function. By being inclusive and accessible, your site is available to anyone, and no one is alienated based on their visual impairments.

Social Media Marketing and Color Theory

We use social media every day, and the use of new networks and tactics for marketing is only going to grow. You need the right social media strategy.

The way we interact with colors at the rate and speed of social media certainly impacts our decisions.

Many people will look at your social media and decide almost right away if they want to stick around. These seemingly trivial details play a major role in influencing first impressions.

There is something visually appealing about a cohesive feed, and there are several tools, tips, and ways to color-coordinate like a pro for your feed or grid. A simple tip is to start with a palette for four to five colors and play around with which ones will be your main color and which ones will be accents.

We have generally understood that colors on the cooler spectrum like blue and green may make people feel calm, trustful, or tranquil.

On the other hand, warm colors have been known to trigger a range of emotions, from anger and hostility to comfort and warmth.

Most people assume that green is a more friendly and non-threatening color than red, dominating and appealing to customers. However, in a study from HubSpot on the effects of color and marketing, they tested two different call-to-action buttons. Their results were surprising to some.

They found that the red button outperformed the green button by 23%. It just goes to show that even what we thought we knew about color theory still has room to evolve.

E-mail Marketing

Thinking about colors when it comes to your e-mail marketing is also important. Sharing your information through e-mail is a lot different than other means. Many people are used to plain white e-mails, so you need to stand out.

On the other hand, having too much color might give people the wrong impression. There’s a fine line to standing out amongst the rest when it comes to e-mail marketing, and paying attention to the colors you use is vital.

You also need to consider how people will be viewing the e-mail; is it on desktop or mobile? Screen sizes also matter when it comes to choosing colors to use.

Keeping on-brand is important. You want people to see colors and immediately associate them with you and your company.

At the same time, people might find the content stale. If they see the same colors, they see them regularly. They may be quick to trash the e-mail because they can assume they know what it’s about.

Switching up colors from time to time keeps things fresh. You may get even a higher inbox open rate when swapping for new colors because people will be intrigued by offering something new yet familiar.

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Print Materials

While most marketing is digital these days, there is still a need for print materials, and there are some extra things to consider when it comes to printing and colors. So, how to get the best print color?

There’s some technical stuff to know to ensure you’re getting the best color in your prints when it comes to printing colors. There are two basic mixing modes in graphic design, CMYK and RGB.

When it comes to design, it’s essential to fully grasp the mechanics behind both of them to optimize your designs in the best way possible for their intended use. It would help if you understood the basics of the two-color systems when designing and consulting someone with the experience to guide you through the process.

RGB stands for Red, Green, and Blue and is the color system coded on almost every computer and mobile device so that the colors are displayed consistently across all manner of devices.

The CMYK color system is generally for print products, and it stands for Cyan, Magenta, Yellow, Key (Black). When printing, the ink mixes at varying degrees to create the images being printed.

There’s a lot to consider when it comes to ensuring you are printing the correct colors. This includes all the branding things you may consider printing like flyers, business cards, stickers, billboards, and even physical merchandise.

Summary on Color Theory

There’s a lot to consider when it comes to your marketing, and picking colors, and a logo is the best place to start. Our cultural differences can even have various effects on feelings.

Something happy and bright in another country can easily be depressing in another based on its history. Even something as simple as tweaking a color’s hue or saturation can evoke an opposite feeling, so it’s not a decision that should be taken lightly.

There are so many other subtle and incredible ways that color can affect our actions.

That initial study showed it could be used to increase or decrease appetite, calm down customers, enhance mood or even reduce someone’s perception of waiting time.

Those were only a few notable findings, so it shows how effective the use of a brand’s colors truly is. There are several ways to consider how to use color in your branding or marketing.

If you’re at a loss at where to begin, look into a reputable company to help you.

They can provide tailored advice and work with you to meet you where you’re at in terms of budget for your branding and design.

If there’s one thing you’re going to invest in for your company, it should be the look and feel of your brand.

If you want to successfully connect with your customers and make them feel a certain type of way, you have to consider the colors behind your brand.

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General FAQs

What is color theory?

Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors to mix, match or contrast with each other. In color theory, colors are organized on a color wheel and grouped into primary colors, secondary colors, and tertiary colors. Color theory is a practical combination of art and science used to determine what colors look good together.

Why is color theory important?

Colors can allow anyone to create different types of feelings depending on the particular colors they utilize. The color theory allows us to understand how to use these colors to create different effects and create the desired emotions.

What is the psychology of color?

Color is more than a visual experience. Warm colors like red, yellow, and orange can produce feelings of warmth or aggressiveness, while cool colors like green and blue can be calming or depressing.

What is a color wheel?

Color theory and the color wheel: The color wheel was invented in 1666 by Isaac Newton, who mapped the color spectrum onto a circle. The color wheel is the basis of color theory because it shows the relationship between colors. Color theory is a practical combination of art and science used to determine what colors look good together.

Coupon Marketing: How to Get More Leads 5 Awesome Tips

Sabine Wolf · July 8, 2021 ·

Coupon marketing (coupon advertising) helps small businesses that want to increase their sales with a clever marketing technique.

Coupon marketing is one of the oldest tricks is to offer a special deal on products to entice consumers.

There are digital coupon marketing, coupon distribution services, and coupon advertising to contend with.

Maybe you have heard of voucher marketing here the coupon marketing ideas may include digital coupons with a coupon code right on your display.

Building great relationships with customers, creating dedicated communication channels, and increasing customer connections are all great ways to increase leads, but how can you do all of these things?

The best way to revolutionize the way that your business gets leads and increases sales is to improve your coupon marketing strategy.

Strong coupon marketing has ramifications that go far beyond converting a sale one time; you can change the way your business runs forever with the right strategy.

Today, learn how to get more leads with coupon marketing. You’ll be amazing at the results that are possible with this type of plan!

Common Lead Troubles In Digital Marketing

Companies with a heavy focus on eCommerce and digital marketing often face a similar problem. They cannot get enough leads, leading to lower sales numbers than they would like to be reaching. Without new leads, you cannot convert new sales, and your numbers suffer across the board.

The problem of leads for eCommerce and digital marketing often boils down to companies not fully adapting to how customers are shopping for, researching, and purchasing their goods. Your lead acquisition strategy has to match this behavior. Customers are finding you or seeing your ads online, but are you doing enough to stand out and generate leads?

Winning The Sale: Improving Coupon Marketing

Lead generation in the digital space boils down to a few simple factors:

What value does a potential customer see from your business?
How well do your store and content match their expectations?
Do visitors feel they should take immediate action?

The best digital marketing strategy will include lead generation tactics that hit positively on those three points. Setting up strong lead generation is necessary to be able to optimize conversion and get more sales.

Coupon marketing or adding your products on coupon websites is one of the most overlooked areas of digital marketing for lead generation. There are many ways that coupons can impact all necessary aspects of lead generation when done right. Coupon marketing done in a way that reflects your company’s goals will help you create a stronger overall business plan.

Why is coupon marketing so powerful?

Coupons Increase Loyalty

It has been shown repeatedly that coupon strategies can be effectively used to generate loyalty with customers. Through targeted promotions, brands can create an emotional and positive reaction with customers by offering specialty coupons.

Coupons Target Specific Goals

Another great thing about coupon campaigns is that there are many different ways to incorporate them into your strategy. Different promotions have different outcomes, and that helps reach different goals. No matter what specific types of leads your business wants to generate, coupon marketing can help accomplish those goals.

Standing Out From The Pack

Grabbing leads in a tight market can be challenging; coupon marketing can help you to stand out from similar competitors at similar price points. Offering a promotion brings in those that might otherwise keep shopping, which can improve your conversions and sales.

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Across the Board: A Common Problem

Businesses with a lot of competition, such as online clothing storefronts and food companies, are the most likely to face lead generation issues. It’s hard to create and capture leads when many other businesses try to grab the same target audience.

Businesses in early every industry face lead generation issues at some point in their growth. However, this problem is not limited to those industries. To better address those problems, improved coupon marketing is necessary.

The Top Five Challenges Of Coupon Marketing

Many businesses have heard that they should try coupon marketing, but this advice doesn’t always translate into the correct type of action. Simply adding coupons to your store with no real goal in mind is not the way to get more leads and increase sales. That could lead you to even more problems.

Let’s talk about the biggest challenges that face businesses as they develop and implement their coupon marketing strategies.

Challenge #1: Lack of Leads

Not having enough leads is often one of the biggest problems businesses face when dealing with coupon marketing. While they have deals and promotions planned, they cannot get these to their target audiences.

Sometimes, finding the right leads means getting your coupons into suitable spaces. From adding your coupons to coupon sites to creating a newsletter and building up an audience, the coupons need to exist in the right spaces for leads to be generated.

Leads aren’t generated when you collect contact information; leads are created whenever customers give you their contact information in exchange for something from your business. This means that rewarding customers with a coupon for giving you information generates a lead, but simply sending out a coupon to a newsletter is now.

Make sure to plan your coupon marketing to generate leads.

Challenge #2: Poor Visibility

Getting your coupons to the people interested in using them is another big issue for businesses trying to improve their coupon marketing strategies. How can you get your coupon visible to large sectors of your target audience?

The first thing that you need to know is to research your target audience. Where do they hang out online? Where do they look for coupons? Where are they going instead of your site?

By researching the various segments you are trying to attract, you will have a better idea of getting your coupons and promotions into their sectors. Increasing visibility often relies on you putting coupons in the right places.

If you cannot find those places right away, utilizing coupon databases and other large resources can be a good starting point. From there, you can create a more specialized strategy.

Challenge #3: Lack of Marketing Knowledge

When your team lacks marketing knowledge, it cannot be easy to effectively implement a coupon marketing strategy. Basic marketing concepts like A/B testing, point campaigns, and various analysis techniques will not be part of your wheelhouse.

This can lead to big delays in seeing results from any marketing campaign. If your team doesn’t have any experience in marketing, it’s time to change that or bring on a new team member that does.

Coupon marketing needs to be done with direction to be effective. If you throw money at your strategy without understanding what you are doing, you are unlikely to get the results that you would like to see.

Challenge #4: Lack of Time

Creating dedicated coupon promotions and strategies with the nuance and depth necessary to generate great leads and increased sales takes time. For a lot of small businesses, time is not an available resource.

When you’re starting to look at coupon marketing but faced with a limited time frame, make sure that you start by investigating what coupon options are integrated into your eCommerce platform. Most platforms have coupon tools that can be used to develop a basic strategy.

Generating newsletters that include limited time and special coupons.
Adding a popup to your site doesn’t show up for everyone but instead targets specific types of customers.
Starting with a promotion that includes a FREE item with a purchase. From there, focus your strategy formation on one type of coupon at a time and stick to the most simple aspects of coupon strategy:

These three simple coupon strategies take less time than more complicated promotions. By starting with these, you can see how leads are best generated on your site in a less time-intensive way.

Challenge #5: Lack of Budget

Finally, many brands face a huge budget impasse when it comes to setting up a coupon strategy. It might be hard to get the funding necessary for strong promotions until you prove that coupons can generate leads and sales. Until that time, working on a limited budget will be necessary.

When faced with a lack of budget, the best thing that you can do is take advantage of all of the free tools out there. From included tools on your eCommerce management to email coupon blasts that can be included with marketing already going out, you can find ways to build up coupons and promotions.

Create a path for your coupon marketing strategy development that starts on a very limited budget. Plan to increase the scope of the strategy at certain result points, such as when you reach a certain number of conversions from coupons per day. By setting up a long-term plan, you can ensure that any budget used will be worth it.

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Effective Marketing Generates Beneficial Leads

Coupons are more than just a throwaway given out by brands for no good reason. Coupon marketing should always have a bigger goal for the company, and those goals can vary widely:

Increase leads
Make more monthly profit
Decrease certain types of stock
Improve loyalty
See less abandoned carts

These are just a few things that your brand might want to do with coupon marketing.

Remember, however, that coupon marketing is not as simple as creating a coupon.

To effectively reach the goals you set, you need to create a strong coupon marketing strategy. With this, you will create more leads, see more conversions, and increase long-term profits.

General FAQs

What is a coupon marketing strategy?

Coupon marketing is a marketing strategy that takes advantage of consumer interest in saving money on purchases. Presenting your products to consumers for less than the regular cost could dramatically impact customer loyalty and satisfaction.

What is coupon marketing?

Very few shoppers expect to pay full price for products and services when purchased online. With so many retailers now offering new customer discounts and digital coupons, a coupon code is likely to apply to your next online purchase. Retailers regularly add coupons and discounts into their marketing strategies to boost sales conversion rates and increase customer loyalty.

What are coupon promotions?

In marketing, a coupon is a ticket, e-coupon, or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers to be used in retail stores as a part of sales promotions.

How do you use coupons in marketing?

7 Ways to Improve your Coupon Marketing Strategy and Increase Sales
1. Add Discounts to Lead Forms.
2. Use Limited-Time Offers.
3. Strategize What Types of Deals to Offer.
4. Create a Customer Reward Program.
5. Use Different Distribution Channels.
6. Use Creative Visuals.
7. Measure, analyze, and adapt.

7 Examples of Marketing Strategy Tips

Sabine Wolf · June 27, 2021 ·

Examples of Marketing Strategy will Help You with Digital Marketing Inspiration

A marketing strategy is why you need it in your business, and see examples of marketing strategy as you read this article.

Now it’s time to start creating yours.

You will need a defined digital marketing strategy by marketing channel to thrive and compete favorably with other companies in your industry. It’ll also give your entire marketing team a deeper level of commitment towards achieving your goals.

Businesses can only be successful if their brand is where the customers are and offers what they need it to offer. Today, the place where you can find customers is not just in your surroundings. It is more about GPS these days – it’s the Internet and the incredible reach it offers.

Still, to reach your audience, you need the right digital marketing strategies.

Just last year, Forbes reported that businesses would spend $1.3 trillion on digital marketing by the end of the year. The unexpected pandemic impacted such predictions and numbers, but now that we finally see the end of it, we can expect this to happen – and the numbers to go even higher.

Due to the increased use of the Internet for just about everything from purchases to work during the pandemic, we can only expect these numbers to grow. For a business these days, a good digital marketing strategy is vital to success.

Ways to Improve Your Digital Marketing Strategy with Examples of Marketing Strategies

Knowing all this, it’s about time that you start working on your new strategies for digital marketing. To start on the right path, below, you’ll find seven great tips that work today.

1. Be informed of laws and regulations – always!

The worst thing you can do for your business right now is to pile up penalties and get yourself in legal trouble.

Selling and advertising things online is a serious business, and data privacy is becoming a more complex matter every day. To protect consumers, countries, and states, change their regulations and laws regularly.

That being said, before you take any steps to promote or sell your products and services online, you need to make sure that you comply with the current regulations.

Even if you’re not in the European Union, just selling to people located there means you need to comply with some regulations. So, roll up your sleeves and do some research. Take some time to learn about GDPR, the General Data Protection Regulation – the legislation that prompted so many changes in the online industries.

Examples of marketing strategy for GDPR

What is the GDPR in simple terms? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU). … The GDPR mandates that EU visitors be given a number of data disclosures.

2. Work on your social media presence

The past couple of months brought businesses an entirely new challenge – limited face-to-face communication. As a result, people stopped shopping in stores, had to hold their distance, and didn’t have the opportunity to see things live before they made the purchase.

It made them warier, but it also made them search for solutions to buy the things they needed.

The world experienced a rather dramatic rise in e-commerce, especially during the movement restrictions. According to the UNCTAD report of May in 2020, total retail sales increased from 16% to 19%. This made online sales more frequent than ever.

Examples of marketing strategy are everywhere so search for ideas that may not be in your industry. Be different.

As time passed, this became a habit, a preference for many – not just a necessity. Even now, when stores are open in most parts of the world, people decide to make their purchases online. It’s convenient, simple, and requires little effort.

For you, this gives you plenty of opportunities to make leads and sales online, especially on platforms like social media, where people’ hang out’ most of the time.

Where you’ll post your content, what type of content you’ll post, and even when – will be defined by who your target audience is. It also depends on the type of products or services you’re offering. Luckily, there are many platforms available, giving you tons of chances to become noticed.

For example, you can use visual platforms like Instagram and Pinterest to present your products to the audience. Videos are extremely popular these days, and you can even go live on Facebook and Instagram. In addition, you can use the content on platforms like Twitter to make your unique offerings sharable.

Here are a few examples of marketing strategy with Facebook.

Thanks to modern tools and programs, you can easily twist and turn your creations to use them on different platforms as they require. For example, you can turn your Mp3 files to text with HappyScribe, transcribe your text from your videos to fit your blog from your live Facebook posts, etc.

3. Connect with customers via email and examples of marketing strategy

Email marketing remains one of the best ways to connect with your customers – and your leads. Unfortunately, some see this as an outdated tool seeing how it’s been used for decades.

However, the numbers remain impressive to this day – Hubspot reported that 60% of survey participants believe that marketing emails influenced their purchasing behaviors.

Why is this?

Emails make it personal. They help you build a connection, share important data in real-time, and are opened by most recipients as long as you share the right message. Most people these days use email for all sorts of things, including work, keeping up with friends, and getting notifications and updates from preferred brands.

Constant Contact and SharpSpring bring the perfect pair delivering cost reduction in repeatable tasks, better user experience, and shorter sales cycles.

There are many ways to utilize email marketing to promote your brand, including:

Promote new products or services
Educate customers and leads
Build loyalty
Request testimonials and increase your reputation
Generate higher web traffic
Wake up ‘dormant customers’, etc.

4. Create engaging visuals and examples of marketing strategy

Every successful marketer will tell you that one huge part of their strategy is the visual content. It’s simply not enough to send a couple of emails and write tons of content on your website to make your brand recognizable.

Good digital marketing goes hand-in-hand with quality visual content.

If you want to promote your brand and its services online, there’s no escaping content. Everywhere you go on the Web, there’s text, photos, graphics, videos, and more.

Examples of marketing strategy are everywhere so search for ideas that may not be in your industry. Be different.

Quality images are essential if you want to capture people’s attention – and turn them into customers. Most people these days won’t even consider what you’re offering unless they can visualize it – and why would they? With high-quality imaging, 3D renderings, and live feeds, why would anyone buy something without making sure it’s a good fit?

And it is not just the photos that matter when you’re working on your digital marketing strategies – it’s content like videos, too. Today, videos are more successful than ever. Statistics show that 96% of online shoppers will watch a video about a product or service if one is provided.

Yet, despite the huge number of consumers who want to see video content when they buy things, about a third of companies invest in it right now. This is a great plus for you – it puts you ahead of the competition and gives you an edge, as long as you’re ready to produce this type of visual content and are ready to make it engaging.

Examples of marketing strategy for social media are all over the place.

When was the time you look at your competition Facebook or LinkedIn company pages. What going on there?

5. Automate digital marketing for your brand

Matrix Marketing Group - Digital Marketing Agency

Posting across different social media platforms, creating fresh content for your site, communicating with customers, sending emails, selling items, and keeping track of everything going on at your company is hard – and time-consuming.

Even if you’re a very capable person and spend all of your time working on it all, this will get harder and harder as you progress in the digital marketing world.

That’s where marketing automation comes – to help you organize and handle all tasks promptly, avoid unnecessary expenses, and eliminate the occurrence of errors.

Marketing automation can do a lot for you to schedule content, send reminders, and organize your schedule. You can use it to spread content across different platforms, schedule your email campaigns, and get notifications when something important happens.

Examples of marketing strategies include platforms like Constant Contact and SharpSpring marketing automation platforms. Click the image below to see a demo.

sharpspring free demo marketing automation platform

6. Make some investments in advertising

Out of all forms of advertising, digital advertisements have the widest reach. There are plenty of ways to advertise your brand and products across the Web – many of which come at a much lower price than traditional methods.

Advertising on social media has proven to be highly effective over the years, costing very little. As long as you set the campaign to reach the right target audience, have engaging content and quality visuals to show, you can find more shoppers than you ever could with traditional methods.

Examples of marketing strategy for advertising

7. Keep tracking KPIs and analyzing your progress

digital marketing services conversion sales leads

Never, ever stop analyzing your progress. Analytics are important for any stage, even if your business has already reached the point you had planned for it. KPIs help you reach your goals, and analytics data will allow you to remain at the top – or get there.

Research should not be performed solely for the creation of a business plan. To learn where you did badly and where you did well, what works on the market and what doesn’t, you need accurate data in real-time.

Final thoughts on examples of marketing strategy

Digital marketing can change your business and, with it – your life. Of course, it’s a work-in-progress that will require plenty of effort on your side. But, if you do it well and are smart about it, this can help you raise your business from the ground up, keep it high and trending, and beat the competition.

Examples of marketing strategy are everywhere so search for ideas that may not be in your industry. Be different.

General FAQs about examples of marketing strategy

What is a digital marketing plan?

Digital or online marketing is the online promotion of a brand or a service, combining various strategies to connect with potential and existing customers.

What are some examples of marketing strategy?

Any marketing asset or effort falls under the category of digital marketing. This includes pay-per-click advertising, email marketing, social media marketing, etc.

Why is digital marketing important?

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Please get to know your target audience and know you personally, which can help create brand loyalty.

Who provides digital marketing services near me?

Matrix Marketing Group, a global provider of digital marketing services, provides website design, content marketing, SEO services, social media marketing, email marketing, and marketing automation technology.

15 Hotshot Techniques to Fine Tune Your Digital Sales Process

Sabine Wolf · May 26, 2021 ·

When was the last time you looked at your digital sales process?

Are your sales funnels firing on all cylinders?

Boosting digital sales is a common aim shared by small- and large-scale businesses.

And why not? In a world dominated by e-commerce, online sales determine the success and failure of any business.

Constantly improving the digital sales strategy positively impacts the sales funnel and helps keep old and new customers engaged. However, only a handful of businesses manage to get desirable digital sales.

Getting desired digital sales is easy unless you know the right set of techniques and strategies to amplify your sales process. Here are eight effective techniques that will help you in this respect.

Use Ad extensions in your digital sales process

If you are looking for the most cost-effective ways to amplify your sales, getting more ad clicks with more ad extensions will do your job.

With it, you can make your ad more enticing for your potential customers to click. For instance, if you’re selling clothes, offering two options – “Men’s Apparel” and “Women’s Apparel” using ad extensions, you can provide the potential buyers two different places to click.

By sparing people an extra step and making it easier to reach the desired website section, you increase successful sales.

Add a sense of urgency

A simple phrase like “right now” can make a big difference. By conjugating a sense of urgency, you compel the potential buyers to hit the buy button without delay.

Experiment by adding limited-edition products or time-sensitive offers, use a countdown on the limited-time sales or seasonal deals.

Lure the buyers by offering financial incentives, such as a discount or free shipping, to the buyers who hit the buy button right now. This sole trick will work in your favor.

Make the checkout easy

A long and tedious checkout process is the biggest enemy of sales. If numbers are believed, the average cart abandonment rate is an unbelievable 68.81%, and a great portion of it can be accredited to a complicated checkout process.

Once customers have made up their minds and loaded the shopping cart with their favorite products, they prefer making a quick buy and getting on with other work. If a website keeps them hooked for a longer time, they tend to get irritated and abandon the cart. Hence, it’s crucial to offer a less complicated checkout process.

Review the checkout steps of your website and remove the unnecessary steps. Eliminate non-essential fields from the form, and create an easy pathway that leads them out quickly with their hands full.

Provide multiple payment options

Some customers purchase with cash, while some prefer cards. To keep the interest of every buyer, provide every possible payment option to them, from COD to Google Wallet payment to ApplePay to net banking.

Stay on top of the game by providing all the latest services that are already gaining shoppers’ fancy.

Align the landing page with the ad

So, you managed to get the attention of your target audience by creating a compelling ad. Your buyers hit the button and land on a page that is not even remotely similar to the ad. It can make your buyers feel duped. Hence, work on this aspect.

If you use paid ads to enhance sales, ensure that your ads and landing pages are correlated. You can do it in two ways, either by scent match (i.e., matching the color scheme and layout of your ad and landing page) or by aligning the message (using the same copy as the ad to market the landing page).

Let your customer testimonials back you

If your existing customers laud your products and services, use their feedback as leverage to enhance your digital sales.

Make your current customers shell out some sugar-coated words for you and use them to attract more buyers. Post the reviews and testimonials on your home page, landing page, product page, and pricing page.

Today, before making a purchase, every customer wants to know the opinion of someone who has already used the product or service they are eyeing. Having people rave about your service will drive your digital sales further.

To further cement your position, include trust signals. It will create a positive image of your brand in the psyche of your potential customers, and they won’t hesitate to buy your products or services.

The easiest way to accomplish this feat is by adding your professional accreditations to the website. Highlight all the certificates and memberships you have to make it easy for potential buyers to trust you.

Target lookalike audiences

With all the modern tools, it is possible to collect relevant data that demonstrates the behavior of your existing customers. Use the data derived from your existing customers to find out more buyers like them. How can you do it? Through Facebook.

Facebook allows you to find lookalike audiences, i.e., people who have the same behavior and characteristics as the customers in the database.

All you need to do is update the data on Facebook. Facebook will then check its data and highlight the audience that shares a resemblance with the attributes of your audience. Once you identify the lookalike audience, entice them in your products or service using highly targeted ads.

It is an easy and cost-effective way to use already existing data to your benefit.

Engage your prospects personally

Apart from Facebook, several other social media platforms such as LinkedIn, Twitter, or Instagram, offer you the opportunity to connect with your prospects on a more personal level. Actively engaging with your prospects ensures customer satisfaction, brand awareness, brand recall, and sales. Having a one-on-one conversation with your prospects on social media serves you a double advantage. Firstly, with social media, you enter their personal space and create a personal connection with them. Secondly, responding to them or initiating a conversation makes your customers feel important. It can go a long way in creating a positive perception of your brand.

But how do you find the right prospects on social media?

LinkedIn offers a fabulous feature in this respect. The Sales Navigator feature creates a pathway that leads you to the right prospects via search and filter features.
All you need to do is learn how to use Sales Navigator (which is not so difficult) to understand prospects and leads better and engage with your potential audience on a personal level.

Try Gmail Ads in your digital sales process

Gmail Ads are one the best ways to reach out to your prospects and shoot your sales. The best way to use this effective modality is by targeting competitor keywords. Target the terms your competitors are using and drop messages in the inbox of your prospects.

Use Opt-In Pop-Up offer

Opt-in offers are robust tools that persuade your potential customers to take a step ahead and sign up for your loyalty program, mailing list, or newsletter.
You will get more contacts in your database. Gradually, you should see an increase in your call-to-action responses.
Opt-in pop-ups give a push to your potential customers who are close to buying your product. Any offer, such as 10 percent off on their first order or free shipping, compels them to move ahead and hit the buy button.
Even if your customers don’t buy your product, their decision to sign up will allow you to add them to your database. However, take care of a few things to make your opt-in pop-up strategy a success. From testing the pop-up position on the screen to the phrasing of the copy, check every element to yield maximum benefit.

Try tiered pricing

As a general tendency, most people show their inclination towards mid-range products (remember the ‘most popular’ or ‘bestseller’ tag on the mid-range offers online?).

They tend to avoid the cheapest and the most expensive products.
A tiered pricing structure, known as ‘decoy pricing,’ can help you fine-tune your digital sales process. Using a tiered pricing structure, you persuade your potential buyers to pick the middle option, the products you want them to buy.

Include money-back guarantee

Who doesn’t want to avoid any potential loss? Customers never take financial risks, even if it involves a less expensive product.

By offering a money-back guarantee, you eliminate the risk factor from the psyche of your potential customer. They consider the purchase safe and move ahead in the funnel.

Harness the power of quality product images

The quality of images you post on your website influences the decision of your potential buyers. As buyers don’t get to feel the product against their skin, they decide by watching the picture and reading the description.

While many business owners pay heed to the written content, many don’t fully understand the immense persuasion effect of product images.

Posting high-quality images of your products on the website can create a win-win situation for you. So stay away from pictures taken in the stock room. Click pictures in a brightly lit area from different angles and post multiple images.

Give freebies in your digital sales process

Who doesn’t love free stuff? The more you give freebies, the more customers you will gain. It is a tried and tested technique to accelerate digital sales.
Offer free products, free software trials, samples, memberships, or other things to your potential customers. With this, you won’t just get their attention but also get the chance to introduce them to the products and services they should consider buying.

Address every question or query in your copy

Many businesses assume that their customers know everything about their products or services. These assumptions create a leeway space for questions and queries. If left unanswered, these queries can hamper your sales.
Address every query and answer every question. Don’t leave any scope for confusion or objections. Think about all the possible questions, queries, and objections regarding your product or service and overcome them in your copy.
The idea is to give necessary information your potential customers want and to make an informed decision. This will also help you create awesome content that speaks about what’s in store for your customers rather than long praises of the brand. The latter idea might entice you but covering the entire copy mentioning why you are amazing is a sure-fire way of turning off the customers.
Creating a copy that talks about the benefits they can get in a concise format will serve as a much better way of getting the attention of your potential customers.

Optimize your website for mobiles for your digital sales process

Google has been pushing mobile-friendly sites for years.
Today, every person walking on this planet owns a smartphone. Most people surf the internet on their mobile phones rather than laptops or desktops. Hence, having a website compatible with the mobile phone is a must to fine-tune your digital sales.
Optimize your website in a way that allows your customers to shop from their phones without any difficulty. Consider the idea of designing an entirely different site for mobile. Your mobile website should be easy to navigate and offer an excellent user experience. Remember, a poor user experience can make your customers abandon your website without purchasing anything.
Furthermore, keep the loading time as short as possible. Do not demand too much information.
The whole idea is to enhance the shopping experience of your mobile shoppers.
A well-crafted mobile website is all you need to fine-tune your digital sales process.

The bottom line for your digital sales process

Increasing online sales is not difficult if you know the right techniques to fuel your ambitions. Using these time-tested techniques will help you fine-tune your digital sales process and initiate tremendous sales.

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Frequently Asked Questions about the Digital Sales Process

Can social media marketing help me in boosting my digital sales?

Of course! Social media is the strongest tool that bridges you to a larger audience. If you have an online presence, you will generate more leads and, therefore, more sales.

How should I use LinkedIn for promoting my business?

LinkedIn gives you a platform to interact with your audience directly. Use LinkedIn groups to spread and amplify your business offerings. Answer any industry-related queries and questions and participate in business discussions. Send connection requests to accounts that may complement your business.

How will the sales navigator help me?

Sales Navigator is LinkedIn’s social selling platform that connects you with the right prospects. You can use the search and filter options to find prospects and forge long-lasting relationships.

Which are the best ad extensions?

Here’s a list of the best ad extensions you should look for:

Location extensions
Price extensions
Sitelink extensions
Structured snippet extensions
Callout extensions
Call extensions
App extensions
Review extensions
Offer extensions
Social extensions

Five Ways To Get Organic Traffic Without Ranking Your Website

Sabine Wolf · May 17, 2021 ·

If your website is not ranking, try these proven 5 ways to get organic traffic without ranking your website

It takes hard work to get organic traffic but you can get traffic without ranking your website. This is important for startups and new websites.

SEO is a long-term game, and it is a very dynamic industry. To get more traffic to your website, you should know about the emerging technologies and latest trends. SEO will help you to turn the tables and enhance your reach and business. Also, it is almost impossible to attract traffic to your website without SEO.

The whole idea behind SEO or Search Engine Optimization is to attract organic traffic to a website. Various strategies will help you to boost your SEO score organically. In this post, we will discuss five such ways, so make sure that you keep scrolling.

What is SEO and How it Relates to Organic Traffic?

Search Engine Optimization or SEO can be explained as the process of improvising a website to improve its visibility for related searches. The more the website is visible, the more traffic will be profitable for your business.

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen.

SEO is an essential component of digital marketing because millions of people use Google every minute to search for something. Search is one of the primary sources of digital traffic. The search results have evolved to give more direct information to the users.

This ensures that the viewers stick to your website for a longer period rather than shifting to other sites. To understand the meaning of SEO properly, it is important to break down its definition:

The first thing concerned with SEO is the quality of the traffic. It is easy to attract all viewers to your website, but getting the right quality of viewers is more important. Therefore, one should focus on attracting such viewers who can become your customers. Only when you attract quality customers to your site will it become more profitable to your business.

The next thing to focus on is the quantity of the traffic. The more traffic, the better it is. One of the most important factors is the organic results. Although ads account for many Search Engine Results Pages or SERPs, it is unnecessary to pay. With correct strategies, one can gain traffic organically.

Thus, once you figure out how to draw traffic organically, you will benefit from it. But you should know that consistency is the key here. No matter which strategy you choose, you should have patience and remain consistent.

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Why is SEO important?

If you are still wondering why SEO is so important, let me break it down for you. Visitors click on 70% of organic traffic vs paid search traffic.

While most business owners go for paid ads to attract more traffic, it is not a necessity. Moreover, websites that organically drive more traffic appear more credible and attract more people. According to research, merely 2.8% of viewers in the United States click on the ads.

SEO is one of the most effective marketing channels that will prove fruitful for a longer period. If you are using the right strategies, you gain 20 times more traffic opportunities than the PPC on desktop and mobile.

Organic searches attract around 51% of the total web traffic and 40% of the total revenue. Thus, optimizing the website helps give better content on the search engines to be displayed and indexed on the search results.

Key Takeaways for Gaining more Organic Traffic

Here are some key takeaways before we move on to the strategies of gaining organic traffic to the website:

The first thing you should keep in your mind is that SEO is an ongoing process. It never stops; therefore, you will have to work on the strategies for better results continuously.
The content on the website is very crucial. After all, it is the content on your website that you will be optimizing. Therefore it is important to have high-quality content. It would help if you did not focus on the quantity of the content but the quality. Have few but valuable and high-quality contents. This practice will help your website in the longer run.
Consistency is also an important factor that you should focus on. You will have to keep creating and uploading content regularly; however, make sure to not compromise on the quality of the content.

Now let’s move to 5 unique strategies to gain organic traffic on your website:

Know The Non-performing Content

“Google only loves you when everyone else loves you first.” – Wendy Piersall.
Non-performing contents are those content that does not help the website achieve its marketing objectives. The marketing objectives of the website are generally gaining organic traffic. Non-performing content can reduce the chances of getting traffic to your site.

If your website has too much non-performing content, the search engines will abandon the site. Thus the very first thing you should do is to identify this non-performing content and then eliminate it.

Good content will rank better in the SERPS, and the chances of getting more organic clicks will increase.
This brings us to a fundamental question on how to identify and eliminate these non-performing content.

The best way to identify non-performing content is to run a content audit.
After identifying the non-performing content, you can choose to follow any method:

Refresh the on-page SEO of low-performing but high-quality blogs. You can optimize the image ALTs and meta tag SEO to rank better in SERPs.
Redirect the traffic to related high converting pages from low converting ones.

You can run a content audit once in a few months to ensure that non-performing content is not swaying away traffic from your site.

Keyword Opportunities for Ranking Better on Google

If you think that you have a very good keyword strategy, think again. Even a very good keyword strategy has flaws in it. Relevant keywords emerge every time. Inserting the product features gives new keyword opportunities.

However, incorporating the keyword opportunities into the strategy is time-consuming.

However, you should not only accept this keyword strategy. Thus it is essential to identify the opportunities and then convert them into keyword strategy iterations. This will help to improve the website’s visibility and traffic.

The key lies in finding the keyword opportunities. This can be done using complex tools. You can plug the relevant keyword into the difficulty keyword. This will help in pulling the relevant keyword opportunities. You can then sort it to get the popular words.

After that, you should filter the words that are out of your website’s competitive power. Then it would help if you mapped the keyword opportunities’ search intent. You can do this by simply Googling it and then analyze which content ranks better.

Optimization For Higher CTR and Organic Rankings

The third strategy on our list is optimizing the higher CTR. You will win the battle of organic searches only when you will lure the viewers into clicking on your site rather than your competitors’.

CTR or click-through rate has a twin benefit. You will first lure the viewers away from your competitors’ site to your site. Competitive traffic will naturally increase the traffic to your website. Next, search engines will receive positive signals from your site.
Thus this strategy focuses on improving the CTR. Before moving any further, you should know that one action will not boost your CTR. Instead, you should have a holistic approach and then follow these steps:
Firstly you will have to identify those content that has a low CTR. You can find this using the Google search console. Keep in mind that pages with high performance but low CTR represent the best opportunity for optimization.
As per the priority list, build SEO-friendly meta titles. Your keyword list can be made by making the title more engaging or using the target keywords earlier. One of the most influential factors in the Click Through Rate is the meta descriptions. You will have to include the exact keywords and a clear call to action. Besides, match the search intents as well. Once the optimization is done, track as well as monitor the changes in the click-through rate.

Blogs For Improving Ranking Keywords

One of the quickest methods to increase the keywords is blogging. Blogging allows representing your product or services to people who are searching for relevant information.
Blogging is also beneficial for the B2B marketing and marketing funnel. Blogging is very effective in drawing organic traffic to your website. However, drawing traffic to your site through blogging is not that easy. It requires a lot of time and effort. Besides, it also gives slower results as compared to other strategies.
If you have a list of targeted keywords, divide them into transactional and informational search intent. In case you don’t have any keywords, you should spend some time doing keyword research. Now categorize your keywords by. A buyer persona, pain point, or volume.
Finally, create a content calendar based on the keywords you have found earlier.

Dominate The Featured Snippets for More Organic Traffic

A few years ago, Google introduced something called the ‘featured snippets. There is a focus to answer the question of the searcher on the results page itself. In short, the viewers will not have to leave Google to get the information they want.

Small content and structure are essential to get organic traffic with the featured snippets. By doing so, you can even push your competitors down, thus allowing you to gain more brand exposure.

However, it all boils down to one question- how to feature in the featured snippets? There is no way that one can request to get featured. However, you can follow these tricks to increase your chances of getting featured:

Insert high-quality and SEO-optimized pictures in your website.
Identify those keywords that will generate featured snippet results. It would help if you emphasized snippet-friendly keywords—these keywords questions related to how, when, and why. The content in your site must answer the questions earlier. It is also important to structure the content properly. Repeat the question in the subheading. Then try to answer the question directly under the question.
The next thing that you can do is to drive clicks by formatting the steps into steps.

Although it will take some time, this strategy will help your website in the long run.

Afterword for Organic Traffic and Website Ranking

There isn’t one solution that will magically draw traffic to your website. You have to work on a couple of strategies and see what works the best for you. All of these strategies will help you in the long term, provided you are following them correctly. You will have to experiment a bit.

Remember that every website or business has its tactics on how it can gain traffic. However, it is not necessarily what works for everybody works for you as well. After some trial and error, you will indeed find your grounds and gain growth, stable and continuous traffic to your website.

Meghna Lal is a successful digital marketer with expertise in search engine optimization, creative writing, and content marketing. She has helped many small and medium-sized businesses craft digital marketing strategies that are cost-effective and deliver outstanding results. Currently, she is doing freelance writing for SEO Experts India, a leading SEO Services Company in India