If you’re not using a sales funnel, your marketing costs more money than it’s generating. Most businesses skip sales funnel design and allocate their marketing budget to ads that fail to convert. A proven sales pipeline can reduce costs and increase conversions for any business. Anyone can build an effective sales pipeline with the right […]
What is a Sales Funnel, and How Do I Create a Perfect 1? Read More »
How to Create a Branding Guide A branding guide is essential for any DTC, B2B, or B2C business. A branding guide is not just about logos and colors- everything from fonts to layouts. So before you go too far into your next project, think about these things! As a designer, you can greatly impact how
Branding Guide: How to Create in 12 Steps Read More »
Are you looking for a new email service provider? The top 5 email service providers are based on price and features for those looking for a new provider or switching from another provider altogether. Email marketing is a great way to reach your customers and prospects, but it can be hard to find the right
Marketers Pick The Top 5 Email Service Providers Read More »
Your Brand Purpose Defines Your Brand Success. Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively. It could be something like, “Our mission is to make people feel completely at home.” “Why should I care about
Brand Purpose is Important to Your Brand Success Read More »
How to Perform Competitive Analysis This is an article about competitor analysis. In marketing, competitor analysis is a set of techniques managers use to obtain information about their competitors’ products and services. It allows businesses to understand the marketplace dynamics, monitor competitor activity, and identify opportunities for themselves. You must know your competitor to stay
Competitor Analysis for Beginners: How to Perform Competitive Analysis Read More »
Why Should You Start Using Marketing Automation? Marketing automation has been a buzzword in the marketing industry for the past few years and many businesses are just starting to use marketing automation software. It’s often misunderstood and misinterpreted, but it can be a powerful tool for lead generation. This article will explore what marketing automation
12 Reasons Why You Must Start Using Marketing Automation Now Read More »
Don’t Let Zero-Click Search Kill Your SEO Startegy Efforts Zero-Click Search relies on voice recognition technology instead of typed words. This article is about a new type of search engine called Zero-Click Search (ZCS), and it utilizes voice recognition software to locate any given topic to show up in search results. You need to know
Zero-Click Search: How to Prevent #1 Zero-Click Search from Killing Your SEO Read More »
Successful Marketing Automation Implementation Plan for SharpSpring (now ConstantContact) Marketing automation is one of the most powerful tools marketers have in their toolbox. It allows marketers to execute marketing campaigns, sales, and lead management activities automatically or semi-automatically with little to no human involvement. A successful marketing automation setup will help grow your business by
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The Denver startup ecosystem is vibrant. The Denver startup ecosystem is vibrant. Inc. Magazine ranked Denver the #3 city in the U.S. for entrepreneurial activity. Denver is the perfect city for the Denver startup environment. It has a promising future for startups, and the Denver metro area produces more than $5 billion of economic activity
Denver Startup Ecosystem: How Does it Compare with Other Cities in the U.S.? Read More »
Social media management is a relatively new concept Social media management is a relatively new concept developed to fill the gap between social media marketing and digital marketing. As social media becomes increasingly popular, businesses seek ways to maximize their reach and impact. Social Media Management, or SMM as it’s more commonly known, is managing
Social Media Management: Awesome Social Media Management for 2025 Read More »
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