startup marketing launch

12 Important Digital Marketing Essentials Startups Need a Plan

What digital marketing essentials startups need to launch on stable footing.

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Learn how digital marketing essentials startups are critical and need an effective digital marketing plan to succeed. 

A good digital marketing plan will drive your company’s success and help you increase brand awareness, generate traffic, and convert leads into customers. 

If you’re planning on starting a new business, it’s time to get serious about your digital marketing strategy!

Coming off of Denver Startup Week compelled me to write this article for the founders, entrepreneurs, and new companies launching their businesses.

A startup’s digital marketing plan to successfully launch and beyond.

startup's digital marketing plan

An effective marketing strategy will drive your company’s success and help you scale and grow.

This article will cover how to start branding your business, what tools can help you do digital marketing, nine best practices for digital marketing success and why hire a digital marketing agency skill set like Matrix Marketing Group.

What is digital marketing?

Digital marketing is a set of tools to help entrepreneurs better promote their businesses online.

Digital marketing has changed drastically over the years. Now, you have an arsenal of cutting-edge digital tactics at your fingertips that can help boost your brand’s visibility, connect with leads and generate more revenue.

How to start branding Your business

Figuring out your company’s voice and positioning is important in starting a new business. But how do you go about branding your company and getting it out there?

Define your company’s voice

A good place to start is to figure out exactly what you want your company to sound like. Do they have a formal voice? Or are they more laid back? The tone you choose for your company’s voice will depend on your target audience.

Define your company’s positioning

Once your company’s tone is set, it’s time to decide where your business stands with the competition. This is called positioning.

When you position yourself correctly, people immediately understand what makes you different from everyone else in the marketplace.

Knowing your brand archetype is a key step towards crafting a brand identity with which your audience can feel a deep connection.

The greatest brands in the world have clearly defined archetypes reflected in every aspect of their visual design, messaging, tone of voice, and products.

The benefits of having a strong corporate identity  

A strong corporate identity can help improve customer engagement and bring more traffic to your website.

It also provides important credibility for potential investors or clients checking you out online. Plus, having an easy-to-remember domain name is always beneficial!

What is a startup web design?

Launching Website Small Business

Web design creates websites, mobile apps, and software to ensure they are functional, usable, and aesthetically pleasing.

It combines design, creativity, storytelling, and technical skills with business goals.

Because web design involves many disciplines—user research, visual design, information architecture (IA), and more—it takes time to master these skills.

Why your company needs an effective web design

The benefits of having a website that looks good are obvious: website visitors feel like they’ve come to the right place before even reading your content or learning about your product or service offering.

It helps you stay relevant in an increasingly digital world where potential customers spend more time online than skill set before skill set.

To have a successful business, entrepreneurs need access to the best digital marketing tools that will help them leverage their marketing efforts and get more customers.

Digital marketing is no longer an option—it’s a necessity! It’s time to stop thinking about a digital marketing strategy and start putting one together.

Websites offer entrepreneurs simple (and cost-effective) ways of promoting their products or services in front of targeted audiences.

If you’re planning on starting your own business, creating a website should be at the top of your list when it comes to marketing. With great marketing plans, the sky is the limit to your company’s success!

2023 Digital Marketing Benchmark Report


The 2023 Marketing Benchmarks Report offers a complete look at the current state of digital marketing. It provides insights into trends, best practices, and strategies for businesses looking to stay ahead of the competition in the ever-changing digital landscape.

How to Get Started with your digital marketing strategy

Digital Marketing Strategies For New Companies

Branding your business is one of the most important things you need to do before opening up for business. It’s also important to know how much time and effort it will take to maintain your company’s social media account.

These are just two examples of what you need to consider before starting your own company.

As an entrepreneur, there are many decisions that you’ll have to make when starting your own business, including what type of product or service you want to offer, who you want to target as a customer base, and how you will gain a competitive edge over rival brands.

Digital marketing is not easy; it takes a lot of hard work to see results. However, online marketing is one of the most effective strategies for getting your company’s name out there, and it also helps you stand out from the competition!

Starting a business can be one of the scariest things you’ll ever do, but once you open those doors, it’s completely worth it.

With an effective digital marketing plan by your side, getting started doesn’t have to be so scary!  

Setting up a Company Blog

Setting up Company Blog

A blog is a great way to make your company seem dynamic and attract potential customers. The blog should reflect your company’s brand and its differentiators and provide insight into the entrepreneur’s life, which will help build trust with their following.

In addition, blogging allows entrepreneurs to take their skillset and create value for the customer base who follow them. Start by posting a compelling “About” page on your blog site highlighting your work and how the world benefits.

Creating Blog Posts

Once you have a well-designed layout for your blog, it’s time to start writing! When beginning a new post, ask yourself these three questions:  

  • What is the desired outcome of the post? 
  • What is the primary message you want to convey?
  • Who is your intended audience?

If you can successfully answer these questions before going into a blog post, it will take your posts from good to great.

Setting up your Company’s Social Media Accounts

  1. Choose a social media platform
  2. Create a profile and cover photo
  3. Add contact information, including email address and phone number
  4. Post engaging content on your page to attract followers
  5. Engage with other users by liking their posts or commenting on them
  6. Encourage followers to share your page with their friends and family for more visibility in the community
  7. Track analytics to see what types of content work best for you
  8. Have branded business cards and brochures made
  9. Share your company’s existence across all of your social media profiles

Creating a Social Media Strategy

Now that you have an effective marketing plan, creating a strategy for your social media accounts is time.

This strategy will help you determine which posts work best with certain audiences and the most engaging content for your customers.

Getting Creative With Your Content (How to create content that people will want to share)

One important aspect of SEO is your content. Whether a blog post or a video on YouTube, your content needs to be creative and something people want to share with their friends and family.

When you create useful and informative content, the customer will get more out of it and share it elsewhere without you having to do anything!

The 9 Best Practices for Digital Marketing Success

If you need a digital marketing plan for your business to be successful, here are nine best practices:

  1. Quality Content: Create and publish engaging content regularly.
  2. Audience Engagement: Be active on social media and create meaningful interactions with your target audience.
  3. Conversion-Optimized Website: Build a website optimized for conversions and get creative with call-to-actions.
  4. Social Media Presence: Establish an active presence on social media platforms, such as Facebook, Twitter, and LinkedIn, to gain trust and followership among your target audience and prospects.
  5. Influencer Marketing: Reach out to popular thought leaders in your industry and get them to endorse or promote your business on their social media channels.
  6. Email Marketing: Send engaging newsletters to your prospects and customers regularly to keep them updated about the latest developments in your company.
  7. Mobile Marketing: Have a mobile-friendly website optimized for search engine rankings, conversion rates, and user experience.
  8. Content Promotion: Promote content through various paid advertisements on Facebook, Google Adwords, etc., or by guest blogging for other popular websites in your industry to get new visitors to trust you as an authority figure in your field of expertise.
  9. Analytics Tracking: Track key metrics about how users interact with your content and use that data to continually refine your digital marketing strategy for future success!

When should You hire a digital marketing agency for your marketing campaigns?

Just because you’re a small business doesn’t mean you need to work on your marketing campaigns.

Many small businesses use the internet and word of mouth to generate sales. There are a lot of benefits when it comes to hiring professional agencies, and getting your marketing campaign out there is easier when you have the help of an expert.

Some of the benefits companies get from hiring professional agencies to include:

  • Reaching a wider audience (especially if they specialize in specific niches)
  • Higher conversion rates
  • Greater exposure
  • Faster time to market (great for seasonal products or events that happen quickly)

If you’re unsure what type of agency would suit your company’s needs, feel free to contact us today! We’ll be happy to answer any questions you have.

Before launching a marketing campaign, it’s important to look at your company and figure out what needs to be done for everything else to fall into place. Some of the things that will need to be considered include the following:

  • Overall goals for your company
  • Defining who your target audience is
  • Creating an effective content strategy

Marketing can make or break your business, so having an expert on your side will help your company succeed. 

Why hire a marketing agency?

Every company needs a marketing strategy to succeed. A strong marketing plan will drive your company’s success and help you increase brand awareness, generate traffic, and convert leads into customers. A professional digital marketing agency can help you with the following:

  1. Define your business goals and target audience
  2. Identify which marketing channels will work best for your business (including SEO, PPC, social media, video production, and more)
  3. Create an effective advertising campaign to get people talking about your business…and eventually doing business with you!
  4. Manage your reputation and identify opportunities to improve customer relations via social media monitoring

12 essential marketing reasons every startup needs a digital marketing plan.

digital marketing plan

“I just don’t have the time or money!”

Hiring a digital marketing agency removes the stress of managing an effective digital marketing campaign and frees up resources for other important tasks. 

Plus, agencies typically include monitoring and analytics tools at no extra charge; what company wouldn’t benefit from advanced reporting? An outside perspective can be invaluable while working on branding messages and developing content strategies. 

The truth is…a little investment in fostering brand awareness can go a long way toward increasing interest in your startup!

“Our company is too young to be doing marketing!”

This may seem like a risky statement, but the truth is that your business needs to establish itself for customers to take notice. 

Of course, every small business would prefer an unlimited budget for advertising and promoting their product or service; however, if you’re looking for results without burning through cash, digital marketing via social media and online publications is very cost-effective! 

With so many news aggregators and review sites available today, it’s never been easier (or less expensive) for businesses, big or small, to gain traction quickly.

“We need better web design.”

This is one of the most common reasons businesses hire web design marketing firms. Whether you’re just starting or redesigning your website, creating an effective web presence is crucial for online success.

Professional marketers can help you design a website that will establish credibility and improve customer relations while increasing traffic to your site, improving brand awareness, and converting leads into customers.

“We already have a strong social media following.”

While it’s important to maintain an active social media presence via platforms like Facebook, Twitter, Pinterest, and Instagram, true marketing efforts are not limited to these channels alone! 

Focusing on building relationships with industry influencers through blogging or guest posting on relevant sites creates opportunities for improved SEO rankings and greater visibility within search engine results.

“We already have a website.”

An up-to-date site that’s easy to navigate will help improve customer relations and increase traffic and conversions. Whether you’re looking for a complete overhaul or a few improvements here and there, marketing agencies can tailor your website design to accommodate your company’s needs. Creating a more engaging experience is crucial in today’s digital marketing atmosphere.

“I don’t think anyone besides my mother uses search engines anymore.”

Think again! Search engine optimization (SEO) is one of the most effective methods of driving relevant website traffic while improving brand awareness within key industry groups. 

The truth is…SEO works, so why not capitalize on your efforts as much as possible?

“I don’t have time to track my progress.”

marketing dashboard reports sharpspring

Businesses, large and small, need to establish consistent reporting on the effectiveness of their digital marketing tactics. 

This allows you to make changes and adjustments based on fluctuations in traffic and conversions while also identifying areas that may require additional attention. 

Digital marketing agencies can help design a dashboard with comprehensive weekly or monthly reports on online results, especially if you’re working on a busy timeline.

“We need more leads!”

If you do not see an increase in web traffic or conversions, it could be because you haven’t optimized your website for lead nurturing and lead generation

Digital marketing provides various opportunities to generate leads, but only if you have an effective strategy. In most cases, potential customers will spend their first few minutes on your site considering their options before making a purchase. 

As a result, it’s important to have tools that allow customers to engage with your company and provide you with the information needed to follow up and build relationships.

“Our competitors are beating us on all fronts!”

The great thing about digital marketing is that there’s always room for improvement! Small business owners can outrank their larger competitors by thinking outside the box when marketing their products and services. 

Marketing agencies can help you develop an effective strategy for capturing more of your market share by targeting potential customers based on location, demographics, or keyword trends; this allows you to gain attention where it matters most!

“Our website keeps crashing for some reason.”

Nothing can kill a brand’s reputation faster than an unstable website. It’s important to have your site regularly tested to identify any vulnerabilities or issues within the system before they become major problems.

With today’s evolving digital landscape, many tools are available to help improve lead generation and conversion rates while protecting agency skills against potential hacking attempts. 

Hybrid marketing agencies are trained in website testing, cleanup, and repair procedures that will keep your web presence strong!

Who wants another cup of coffee?

Every day, new marketing strategies seem to pop up, but the key is finding what works best for your business! 

Knowing which tactics to implement is only half the battle; it’s also important to keep track of your progress and see how new strategies perform compared with the old tactics. 

That’s where MATRIX comes in! We provide an all-inclusive digital marketing strategy that combines everything you need to be successful online. Our team of professionals has the tools, experience, and expertise necessary to get you where you want to go!

“We can’t afford it.”

Unfortunately, many business owners believe they don’t have the budget for professional digital marketing services. The great thing is there are marketing agencies like MATRIX who offer affordable solutions for companies of any size!

The even better news? As a company specializing in startups, we strongly understand what it takes to keep running as lean and ready to scale.

20 Tools for Digital Marketing Success

Here are some of the best digital marketing tools you can use to accelerate your business success:

  1. Google Analytics
  2. Facebook
  3. Twitter
  4. Pinterest
  5. Instagram
  6. YouTube
  7. LinkedIn
  8. Hootsuite
  9. Buffer
  10. Grammarly
  11. Moz
  12. Crazy Egg
  13. Wordstream
  14. Ahrefs
  15. BuzzSumo
  16. Google Search Console
  17. Google Adwords
  18. Google retargeting
  19. WPengine

Conclusion on Digital Marketing Essentials for Startups

The Internet is a powerful tool that can help you grow your business.

Suppose it’s been a while since you updated or even created an online marketing strategy. In that case, it may be time to get serious about digital marketing and the tools available to make this happen for your company.

As a startup company in today’s evolving world of technology, having a strong understanding of what works best for your brand will keep customers coming back and give them more reasons to purchase from companies that care about their needs. 

This post has provided some great examples of how startups should approach digital marketing strategies with lead generation and conversion rates in mind–and MATRIX is here to provide affordable solutions! Our team offers small businesses professional services at competitive prices, so don’t wait any longer to get the help you need. It’s time for your business to have a customized digital marketing strategy!

As a startup company in today’s evolving world of technology, having a strong understanding of what works best for your brand will keep customers coming back and give them more reasons to purchase from companies that care about their needs.

General FAQs

What are the best strategies for startups?

As a startup company in today’s evolving world of technology, a strong understanding of what works best for your brand will keep customers coming back and give them more reasons to purchase from companies that care about their needs.

How do I start a digital marketing strategy? 

The first step is to define your product’s target audience. Who are they? What are their demographics? What are their interests? Are there any keywords or anything to indicate what kind of content they would be most interested in, for example, “vacation” or “soccer moms”? Once you have this information, you have a good idea to start with your marketing strategy.

What does a digital marketing strategy include?

Digital Marketing covers various tasks related to online marketing for business purposes. Some of these tasks may include making your website more visible, increasing the outreach of SEO, gaining more followers on content-heavy social networks like YouTube or Flickr, getting people to sign up for your mailing list, finding the right influencer circles, and using them to help promote your product or brand.

Is it too late to begin a digital marketing strategy for my company?

If your startup needs a digital marketing strategy, is it too late to start one? Not at all. Even if you haven’t started a digital marketing strategy for your business yet, it’s never too late to start. However, more time passes without a plan. The less successful future strategies will be.

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