How to Build Complex Websites
How to Build Complex Websites That Convert More Sales.
The Day the Website Traffic Disappeared
Once upon a time, a company called Baan had a thriving website. It was the company’s primary source of leads and sales and always ranked high in Google search results.
But one day, everything changed. Google released a major search update, and Baan’s website traffic dropped by 80% overnight.
The marketing team at Baan was devastated. They had no idea what had gone wrong. They had been following all of Google’s best practices, and this was the first time they had had any problems with their website.
They spent days and nights trying to figure out what had happened. They analyzed their website traffic, checked their rankings, and reviewed their SEO strategy. But they couldn’t find anything wrong. Complex website templates can help you get started.
Finally, they reached out to a Matrix representative for help. The representative explained that the new search update was focused on rewarding websites that provided high-quality content and user experiences.
Baan’s website was well-designed and informative, but it needed to provide the content that Google’s new algorithm sought. The company’s website was focused on selling widgets, and it only offered a little value to visitors beyond that.
The Matrix representative also pointed out that Baan’s website had a lot of broken links and outdated content. This hurt the company’s rankings and made it difficult for Google to crawl and index the website.
Baan’s marketing team knew they had a lot of work to do. They needed to overhaul their website’s content and ensure it provided value to visitors. They also needed to fix all of the broken links and outdated content.
It took several months, but Baan finally recovered from the Google search update. The company’s website traffic is returning to normal, ranking well in Google search results.
The Moral of the Story
Google’s search algorithm is constantly changing, so staying up-to-date on the latest trends and best practices is important. To keep your website ranking well in Google search results, you must focus on providing high-quality content and user experiences.
Tips for recovering from a Google search update:
- Analyze your website traffic and rankings to identify areas you need to improve.
- Review your SEO strategy and ensure it’s aligned with Google’s latest guidelines.
- Create high-quality content that is relevant to your target audience and provides value to visitors.
- Fix all of the broken links and outdated content on your website.
- Promote your website through social media and other online channels.
It may take time and effort, but you can recover from a Google search update and get your website back on track.
As a Chief Marketing Officer, I know firsthand how important it is to have a complex website that converts more sales. A complex website has many features and functionality, such as a large product catalog, dynamic content, and user-generated content. These websites can be challenging to build and maintain, but they are essential for businesses that want to be successful online.
One of the most important things to remember when building a complex website is the user experience. Visitors should be able to easily find the information they are looking for and navigate the site without any difficulty.
A well-designed user experience can increase sales by making it easier for visitors to find the products they want and complete the checkout process.
Another important consideration is AI SEO. AI SEO uses artificial intelligence to optimize websites for search engines.
AI SEO tools can help you identify the right keywords to target, write effective content, and build links to your website. By optimizing your website for search engines, you can attract more visitors and increase your chances of converting them into customers.
Case Study: How a Company with Over 100,000 Product Descriptions Used AI SEO to Convert More Sales
One of my clients is a large e-commerce company with over 100,000 product descriptions. The company struggled to keep up with the demand for new product listings and update its existing product descriptions. They also needed to improve their SEO to rank higher in search engine results pages (SERPs).
To help the company, I recommended that they use an AI SEO tool to optimize their product descriptions. The AI SEO tool analyzed the company’s existing product descriptions and identified areas where they could be improved. The tool also helped the company write new product descriptions optimized for search engines.
After using the AI SEO tool, the company saw a significant increase in website traffic and sales. They also ranked higher in SERPs for many of their target keywords.
How to Build a Complex Website That Converts More Sales
If you are building a complex website, there are a few things you can do to improve your chances of success:
- Focus on the user experience. Ensure that your website is easy to navigate and that visitors can easily find the information they seek.
- Use AI SEO to optimize your website for search engines. This will help you attract more visitors to your site and increase your chances of converting them into customers.
- Invest in a content management system (CMS). A CMS will make it easier for you to manage your website’s content and update your product descriptions.
- Use a web analytics tool to track your website’s performance. This will help you to identify areas where you can improve your website and increase your conversions.
Building a complex website can be a challenge, but it is worth it in the long run.
Following the tips above, you can create a website that converts more sales and helps you grow your business.
Step-by-step instructions on how to build a complex website
Enterprise Web Development:
When we talk of enterprise web development, we’re delving into the realm where businesses demand more than just a digital presence.
These platforms integrate seamlessly with other enterprise systems, offering scalability, security, and efficiency. They often necessitate the amalgamation of various software suites to achieve a singular, cohesive goal.
Difference between Enterprise Web Development and Regular Web Development
Enterprise web development is a specialized field that develops complex and scalable web applications for large businesses and organizations. Enterprise web applications are typically designed to handle a high traffic volume and support a wide range of features and functionality.
On the other hand, regular web development is more focused on developing smaller, less high-volume websites for small businesses and individuals.
Regular web applications are designed to meet a single business’s or individual’s needs, and they may need help handling the same level of traffic or supporting the same range of features and functionality as enterprise web applications.
Importance of Enterprise Web Development
Enterprise web development is important for several reasons. First, it allows large businesses and organizations to create and manage complex web applications that meet their needs.
These web applications can be used to support a wide range of business processes, such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM).
Second, enterprise web development can help large businesses and organizations to improve their online presence and reach more customers.
By developing a well-designed and user-friendly enterprise website, businesses can make it easier for potential customers to learn about their products and services and to make purchases online.
Third, enterprise web development can help large businesses and organizations to improve their internal efficiency and productivity.
By developing enterprise web applications, businesses can automate many of their manual business processes and make it easier for employees to access the information and tools they need to do their jobs effectively.
Examples of Enterprise Web Applications
Some examples of enterprise web applications include:
- Customer relationship management (CRM) systems
- Enterprise resource planning (ERP) systems
- Supply chain management (SCM) systems
- Online learning platforms
- Content management systems (CMS)
- E-commerce platforms
- Web portals
- Intranets
- Extranets
Benefits of Enterprise Web Development
The benefits of enterprise web development include:
- Improved online presence
- Increased customer reach
- Improved internal efficiency and productivity
- Reduced costs
- Increased revenue
- Improved customer service
- Competitive advantage
Enterprise web development is an important investment for large businesses and organizations.
By developing well-designed and scalable enterprise web applications, businesses can improve their online presence, reach more customers, improve their internal efficiency and productivity, and gain a competitive advantage.
Web Development for Large Businesses:
Size matters, especially in the digital domain. Large businesses have unique needs, often entailing voluminous data handling, multiple user roles, and intricate workflows.
Their websites are not just about aesthetics or content but about performance, reliability, and integration with other critical business systems.
Web development for large businesses is different from small business websites due to the complexity of the organizational structure and product mix.
Organizational structure
Large businesses typically have a complex structure with multiple departments and divisions. This complexity can make coordinating and managing the web development process difficult. Large businesses also need to consider the needs of all of their stakeholders, including customers, employees, and shareholders.
Product mix
Large businesses typically have a wider range of products and services than small businesses. This wider product mix can make it more complex to design and develop a website that meets the needs of all of the business’s customers.
Large businesses also need to consider how to integrate their website with their existing IT systems.
Here are some of the specific challenges that large businesses face when developing websites:
- Scale: Large businesses need to be able to handle a high volume of traffic to their websites. This means that their websites need to be scalable and able to handle sudden spikes in traffic.
- Security: Large businesses need to protect their websites from cyberattacks. This means they must implement robust security measures to protect their websites and customers’ data.
- Compliance: Large businesses need to comply with various laws and regulations. This means that their websites need to be designed and developed in a way that complies with all applicable laws and regulations. Discover complex navigation websites built and how easy it is with WPengine.
- Integration: Large businesses must integrate their websites with their existing IT systems. This can be complex, especially if the business’s IT systems are outdated.
To overcome these challenges, large businesses typically need to work with experienced web development companies specializing in developing enterprise websites. Enterprise web development companies have the expertise and experience to develop complex, scalable, and secure websites that meet the needs of large businesses.
Benefits of working with an enterprise web development company:
- Expertise: Enterprise web development companies have the expertise to develop enterprise websites that meet the needs of large businesses.
- Experience: Enterprise web development companies have experience working with large businesses, and they understand the challenges they face. We can built by the webflow community – see more here.
- Scalability: Enterprise web development companies can develop scalable websites that can handle a high traffic volume.
- Security: Enterprise web development companies can implement robust security measures to protect websites and customer data from cyberattacks.
- Compliance: Enterprise web development companies can ensure websites comply with all applicable laws and regulations.
- Integration: Enterprise web development companies can integrate websites with existing IT systems.
Web development for large businesses is a complex task that requires careful planning and execution.
By working with an experienced enterprise web development company, large businesses can overcome web development challenges and create websites that meet their needs and help them achieve their business goals.
Custom Website Development:
Every brand has a story, ethos, and unique selling propositions.
Custom website development is the art and science of crafting a tailor-made digital space to represent these distinct attributes. It’s not about using ready-made templates; it’s about building from the ground up, ensuring every pixel resonates with the brand’s identity.
Custom website development is important because it allows businesses to create websites tailored to their needs and goals. A custom website can be designed to reflect the business’s brand identity, highlight its unique products or services, and provide a seamless user experience for visitors.
Here are some of the key benefits of custom website development:
- Uniqueness: A custom website allows businesses to create a unique website that stands out. This is important because it can help businesses to attract and retain customers.
- Scalability: A custom website can be designed to grow with the business. This is important because it means the business will not have to redesign its website whenever it expands or changes its product or service offerings.
- Security: A custom website can be designed to be secure, which is important for protecting the business’s and customers’ data.
- Performance: A custom website can be designed to be high-performing, which means it will load quickly and provide a good user experience for visitors.
- SEO: A custom website can be designed to be optimized for search engines, which means that it will be more likely to rank high in search results pages (SERPs). This can help the business to attract more visitors to its website.
Overall, custom website development is an important investment for businesses of all sizes. By creating a custom website, businesses can create a unique, scalable, secure, and high-performing website that will help them achieve their business goals.
Here are some examples of how businesses have benefited from custom website development:
- A small business that sells handmade jewelry used custom website development to create a website that showcases its unique products and reflects its brand identity. The website has helped the business to increase sales and attract new customers.
- A medium-sized business that provides software development services uses custom website development to create a website that is easy to navigate and provides visitors with all the information they need about the company’s services. The website has helped the business generate more leads and close deals.
- A large enterprise company used custom website development to create a website optimized for search engines and provides visitors with a seamless user experience. The website has helped the company to increase its brand awareness and generate more leads and sales.
If you are considering developing a website for your business, I recommend considering custom website development. Custom website development is an investment that will pay off in the long run.
Custom Web Design:
Design is the soul of a website. Custom web design goes beyond the mere placement of elements.
It’s about creating an intuitive user experience, marrying form and function, and ensuring that every visual element serves a purpose, whether it’s to guide, inform, or entice.
Web Development Company vs. Web Development Agency:
At first glance, these terms might seem synonymous. However, a web development company typically has a more structured hierarchy and might specialize in specific sectors or technologies.
On the other hand, a web development agency often offers a broader range of services and has a more flexible approach, catering to diverse clientele with varied needs.
Web Development Services:
These are the myriad offerings that facilitate the birth of a website. From backend development, database integration, and API connections to frontend design, user testing, and post-launch support, web development services encompass the full spectrum of tasks required to bring a website to life.
Web development services with AI are vital to productivity and solving business problems for several reasons.
Increased productivity
AI can automate many daily tasks that web developers perform, such as code generation, testing, and deployment. This frees developers to focus on more strategic tasks, such as designing and developing new features and functionality.
Improved code quality
AI can help web developers write better code by identifying and fixing errors, suggesting improvements, and automating code reviews. This can lead to more reliable and secure websites.
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Reduced development costs
AI can help reduce web development costs by automating tasks, improving code quality, and reducing the need for human intervention.
As a CMO, I know that reducing development costs is a top priority for many businesses. AI website design and development can help businesses reduce development costs in several ways:
- Reduced labor costs: AI can automate many of the tasks that are involved in website development, such as coding, design, and testing. This can free developers to focus on more strategic tasks and reduce overall development costs.
- Improved code quality: AI can help developers write better code by identifying and fixing errors, suggesting improvements, and automating code reviews. This can lead to more reliable and secure websites, reducing the need for costly maintenance and support.
- Faster development time: AI can help developers develop websites more quickly by automating tasks and improving code quality. This can reduce the time it takes to launch a new website and start generating revenue.
- Reduced risk of errors: AI can help to reduce the risk of errors in website development by automating tasks and checking for errors. This can lead to a more polished and professional website, which can help to improve the customer experience and increase sales.
AI website design and development can help businesses reduce development costs by automating tasks, improving code quality, reducing development time, and reducing the risk of errors.
Here are some specific examples of how businesses have reduced development costs using AI website design and development:
- A small business that sells handmade jewelry reduced its website development costs by 50% by using AI to generate the code for its website.
- A medium-sized business that provides software development services reduced its website development costs by 25% by using AI to automate testing.
- A large enterprise company reduced its website development costs by 10% by using AI to improve the quality of its code.
If you want to reduce the cost of developing your website, I recommend considering AI website design and development. AI can help you save money on labor costs, improve code quality, reduce development time, and reduce the risk of errors.
Solving business problems
AI can be used to develop web applications that solve real-world business problems. For example, AI can be used to develop chatbots that can provide customer support or develop recommendation systems to help businesses increase sales.
Here are some specific examples of how web development services with AI can solve business problems:
- An ecommerce company can use AI to develop a recommendation system that suggests products to customers based on their past purchase history and browsing behavior. This can help the company to increase sales and improve the customer experience.
- A financial services company can use AI to develop a chatbot to answer customer questions about their accounts and transactions. This can help the company to reduce customer support costs and improve the customer experience.
- A manufacturing company can use AI to develop a predictive maintenance system that can identify potential equipment failures before they occur. This can help the company to reduce downtime and improve productivity.
Web development services with AI are valuable for businesses of all sizes. Businesses can improve their productivity and competitiveness by using AI to automate tasks, improve code quality, reduce costs, and solve business problems.
If you are looking for a way to improve the productivity and competitiveness of your business, I recommend that you consider using web development services with AI.
Full-Stack Web Development:
The epitome of versatility in the web realm, full-stack developers are the maestros who master both the front and back end.
They understand the nuances of server-side scripting, database management, and client-side scripting, ensuring a harmonious symphony between what users see and what happens behind the scenes.
You will need full-stack web development to build a complex, scalable, secure website or web application. Full-stack web developers have the skills and experience to develop all aspects of a website, from the front end to the back end.
This makes them ideal for developing enterprise websites and web applications requiring high customization and integration.
Here are some specific examples of when you might need full-stack web development:
- You must develop a custom e-commerce website with a large product catalog and a complex payment processing system.
- You must develop a web application that integrates with multiple back-end systems, such as CRM and ERP.
- You must develop a web application that requires high security and reliability, such as a financial services or healthcare application.
- You need to develop a web application that is scalable and can handle a high volume of traffic, such as a social media platform or a gaming platform.
If you are not sure whether you need full-stack web development, you should consult with a web development company or a freelance web developer. They can assess your needs and recommend the best approach for your project.
Benefits of using full-stack web development:
- Expertise: Full-stack web developers have the expertise to develop all aspects of a website or web application. This means that you can be confident that your project will be developed to a high standard.
- Efficiency: Full-stack web developers can work more efficiently than teams of specialized developers. This is because they do not need to communicate and coordinate with multiple teams.
- Communication: Full-stack web developers can communicate more effectively with you, the client. This is because they have a deep understanding of all aspects of web development.
Full-stack web development is a good investment for businesses developing complex, scalable, and secure websites or web applications.
Website Architecture:
Think of website architecture as the blueprint of a digital edifice. It’s the structured layout of information, defining how different sections of the website interact.
A meticulously planned architecture ensures smooth navigation, optimal user experience, and efficient information retrieval.
As a website manager, I know that developing the perfect website architecture is essential for creating a website that is user-friendly, easy to navigate, and optimized for search engines.
A good website architecture will help users to find the information they need quickly and easily, and it will help search engines to crawl your website and index your pages.
Here are some tips for developing the perfect website architecture:
- Define your goals. What do you want your website to achieve? Do you want to generate leads, sell products, or provide information to customers? Once you know your goals, you can start to design a website architecture that will help you to achieve them.
- Understand your audience. Who are your target visitors? What are their needs and interests? Once you understand your audience, you can design a website architecture that is easy for them to navigate and provides them with the information they need.
- Group related pages together. When you are grouping related pages, think about how users would navigate your website. For example, you might group all of your product pages in a product category.
- Use a logical hierarchy. Your website architecture should have a clear hierarchy. This means that the most important pages on your website should be easy to find and that less important pages should be nested within more important pages.
- Use internal linking. Internal linking is the process of linking to other pages on your website. Internal linking can help users to navigate your website and it can also help search engines to understand the structure of your website.
- Use breadcrumbs. Breadcrumbs are a type of navigation that shows users where they are on your website. Breadcrumbs can help users to find their way back to previous pages and they can also help users to understand the hierarchy of your website.
- Create a sitemap. A sitemap is a list of all of the pages on your website. Sitemaps can help users to find the information they need, and they can also help search engines to crawl your website and index your pages.
How to Develop the Perfect Website Architecture:
- Use a simple and consistent design. Your website architecture should be easy to understand and use. Use a consistent design throughout your website so users know where they are and how to navigate.
- Use clear and concise labels. The labels on your website should be clear and concise so that users know what to expect when they click on a link.
- Use meaningful URLs. The URLs for your pages should be meaningful and descriptive so that users know what the page is about before they click on it.
- Use a responsive design. Your website architecture should be responsive so that it looks good and functions well on all devices.
By following these tips, you can develop the perfect website architecture that will help you to achieve your business goals.
Website Planning:
Before the first line of code is written or the first design mockup is created, there’s planning.
It’s the phase where objectives are defined, target audiences are identified, and the website’s purpose is crystallized. It’s the foundation upon which successful web development is built.
As a website manager, I know that managing website planning is essential for creating a successful website. A well-planned website will be easier to develop and maintain, and it will be more likely to meet users’ needs and achieve its business goals.
Here are some tips for managing website planning:
- Define your goals. What do you want your website to achieve? Do you want to generate leads, sell products, or provide information to customers? Once you know your goals, you can start to develop a website plan that will help you achieve them.
- Understand your audience. Who are your target visitors? What are their needs and interests? Once you understand your audience, you can develop a website plan that is tailored to their needs.
- Identify the key features and functionality of your website. What features and functionality will your website need to achieve its goals? Once you have identified the key features and functionality, you can develop a plan for implementing them.
- Create a website budget. How much money do you spend on developing and maintaining your website? Once you have a budget, you can start to allocate resources to the different aspects of your website plan.
- Develop a timeline. When do you want your website to be launched? Once you have a timeline, you can start to break down the development process into smaller, more manageable tasks.
- Assign tasks to team members. If you have a team of people working on your website, assign tasks to the team members who are best qualified to complete them.
- Track your progress. Keep track of your progress and make adjustments to your website plan as needed.
- Review and update your website plan regularly. Your website plan should be a living document that you review and update regularly to ensure that it is still aligned with your business goals and the needs of your users.
By following these tips, you can manage website planning effectively and create a successful website.
Here are some additional tips for managing website planning:
- Use a project management tool. A project management tool can help you to keep track of your progress, assign tasks to team members, and communicate with stakeholders.
- Use a content management system (CMS). A CMS can help you to manage your website’s content more easily.
- Use a web analytics tool. A web analytics tool can help you to track traffic to your website and understand how users are interacting with your website.
- Use a testing tool. A testing tool can help you to test your website for errors and ensure that it is working properly.
- Get feedback from stakeholders. Get feedback from stakeholders throughout the website planning process to ensure that the website is meeting their needs.
By following these tips, you can manage website planning effectively and create a successful website that meets the needs of your users and achieves your business goals.
In the ever-evolving world of web development, understanding these facets is paramount. Whether you’re a budding developer, a business owner, or someone intrigued by the digital realm, knowing how to build enterprise websites is a skill that will remain invaluable in the digital age.
Matrix Marketing Group develops the best enterprise websites for enterprise companies because we have the experience, expertise, and resources to do so.
Experience
Matrix Marketing Group has been developing enterprise websites for enterprise companies for over 21 years. We have the experience to understand the unique challenges that enterprise companies face when developing websites, and we have the expertise to develop websites that meet those challenges.
Expertise
Matrix Marketing Group has a team of experienced and certified web developers who have a deep understanding of all aspects of web development, from front-end development to back-end development to security. We also have a team of experienced designers who can create websites that are both visually appealing and user-friendly.
Resources
Matrix Marketing Group has the resources to develop enterprise websites for enterprise companies. We have a team of dedicated web developers, designers, and project managers who work on all of our projects. We also have the latest software and hardware to develop websites that are scalable and secure.
Benefits of using Matrix Marketing Group to develop your complex website
There are many benefits to using Matrix Marketing Group to develop your complex website, including:
- Quality: Matrix Marketing Group is committed to providing its clients with high-quality websites. We use the latest technologies and best practices to develop websites that are reliable, secure, and user-friendly.
- Scalability: Matrix Marketing Group can develop websites that are scalable to meet the needs of growing businesses. We understand that your website needs to be able to handle increased traffic and functionality as your business grows.
- Security: Matrix Marketing Group takes security seriously. We take steps to protect your website from cyberattacks and data breaches.
- Support: Matrix Marketing Group provides its clients with ongoing support after their website is launched. We are here to help you with any problems or questions you may have.
If you are looking for a company to develop your complex website, I highly recommend Matrix Marketing Group. We have the experience, expertise, resources, and commitment to quality that you need to ensure that your website is a success.
Case study
Matrix Marketing Group recently developed a complex website for a large enterprise company. The website included a variety of features, such as a product catalog with over 100,000 products, a customer portal, and an e-commerce platform.
Matrix Marketing Group was able to successfully develop and launch the website on time and within budget. The client was very pleased with the results and has reported a significant increase in sales since the launch of the new website.
If you are looking for a company to develop your complex website, contact Matrix Marketing Group today. We would be happy to discuss your needs and provide you with a free consultation.
