Brand Strategy

Branding Guide: How to Create in 12 Steps

Sabine Wolf · September 23, 2021 ·

How to Create a Branding Guide

A branding guide is essential for any DTC, B2B, or B2C business.

A branding guide is not just about logos and colors- it’s about everything from fonts to layouts. So before you go too far into your next project, make sure to think about these things!

As a designer, you can have a huge impact on how people perceive your client’s brand. And more importantly, you’re in charge of enforcing the rules that will govern everybody who works with content or visuals for this company.

To do this properly and successfully, it’s important to create a branding guide for your business!

A good brand style guide is essential for any modern business.

Without a well-designed branding guide, your company can end up looking like an amateur operation. Your marketing efforts will be wasted if nobody knows who you are or what you do.

Our team of experts has created the ultimate brand style guide template to help businesses establish their identity and create consistent messaging across all channels.

What is a branding guide, and why do I need one

A branding guide is an important asset for any modern business, but it’s important to understand what exactly it means.

A great way to start is by asking yourself these questions:

Who am I designing this for?
What is my goal with the design?
What are the needs of my target audience?
How can I be true to my clients’ identity while maintaining flexibility given the constraints of different mediums (web, social media, print)?
What typography look am I usually drawn to or would be appropriate for this project?
Which color palette works best with the current logo and overall brand

What is a branding guide?

A branding guide is an important resource for any business that communicates its message consistently across different channels.

This document defines the core elements, including logos, colors, fonts, layouts, and messaging, branding and it’s incredibly helpful in building a cohesive visual identity.

7 Step to create a branding guide?

The start of any brand style guide should include the company’s mission statement, which is used to define the key values of the team. A mission statement can be from “provide excellent customer service” to “fund research on endangered species.”
The next step is choosing your logo. Your logo is one of your most important assets because it takes on many different meanings over time.
When designing a logo for your company, you have to consider its aesthetic value, legibility at different sizes, and how well it will stand the test of time. Your logo is a visual representation of your company’s values, and it is a key demographic(s), so you have to make sure that it fits those group(s) as best as possible.
After you’ve got these two things, you should create your color palette. This is a core component of any brand style guide, and it’s the foundation for every other visual branded element. There are a lot of different things to think about when choosing colors for your business, but here are some basic rules: Keep a limited number of colors in your palette (that way, you can use them consistently).
1. Make sure your colors are visible, even when the brand logo is rendered at very small sizes.
2. Use analogous colors (colors next to each other on the color wheel) for things like links and buttons. Triadic colors (three equally spaced colors on the color wheel) are best for headlines and banners.
Now that you’ve got some colors, it’s time to pick fonts. Typography is one of the most important elements in design because it determines how easy your content is to read. There are many different aspects to consider here, but make sure your font choices look great no matter what size they are and make sure they look good together.
Next, it’s time to define what layout schemes will be used for different content types. You can use anything from a simple grid system to more complex layouts like the Golden Ratio, which is based on the Fibonacci sequence and is often considered the most aesthetically pleasing of its kind. A brand style guide can define a lot of different layouts, but these are some basic ones:
1. One-column layout
2. Two-column layout
3. Three-column layout
The next step is to create a document that outlines how they will be used when designing anything for your company. This could be a simple one-page document, but it should include an overview of the brand personality and explain how to apply your key elements to different pieces of content.

This is where you need to be very strict about the design rules you’ve laid out in this style guide.

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These don’t have to be rigid, but they should still be enforced. If you’re having trouble keeping all of your designs consistent, there are many great apps to help organize and file these files. One example is Adobe’s Brandfolder, but there are other options as well.

So now that you’ve got your branding guide defined, it’s time to take action!

Make sure everyone on the team has a copy of it to refer to it for any new questions or ideas. Like you’ve probably heard, an ounce of prevention is worth a pound of cure, so try to keep your brand style guide up to date as best as possible.

As a designer, business owner, or strategist, you might not have time to focus on every project detail.

The “Brand Bible” is great because it can give you a solid framework for your design. It will also be a reference point for any other designers, creatives, or staff members creating content for your company. Plus, it will help you grow!

You can give updates to your team, so they always know about the newest design elements.

The branding guide is a key item for any modern business.

For all of these reasons, you should keep it up-to-date!

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Start with these five simple tips that will help you create an accurate, inspiring guide for your company.

1. Be Consistent

Don’t like your current logo? Change it!

But make sure to update your brand style guide so everyone can learn how to recreate the new version. For example, if you change the color of your social media buttons, add that information in the section about colors and add a little sample graphic, too! Be consistent with your company branding.

If you need inspiration, use the Pantone color finder or Adobe Kuler to get started. You can also give your employees guidelines about how their work should look (i.e., everything has rounded corners and has a bold font).

2. Be Accurate

Make sure all of your content is accurate! If you use a lot of typography, create a cheat sheet so everyone can use the same measurements. If you have several employees who need to know what your company does and why it matters, give them all access to the guide.

3. Be Visually Pleasing

Include any images that would look appropriate on your guide or website, including your logo. If you have a Pinterest board or Instagram account representing your business, use that information to enhance the guide!

4. Be Global

Think about other places your company might interact with customers outside of its own country. The style guide should include all languages, so people know how things are translated and spell-checked. For example, you can use Google Translate for this purpose.

5. Be Current

If your company is growing or changing quickly, be sure to update your work whenever necessary!

For example, if you choose a new tagline or the colors on your logo change slightly, go ahead and include that information in the style guide. Updating the guide will keep it from becoming outdated, and employees will always have the latest information!

When you create a brand style guide to use as a reference, everyone on your team can better understand your company’s vision.

You’ll get consistency and accuracy benefit from having such an awesome resource! The more time you put into creating this beautiful bible for your business, the better. So, don’t delay!

Benefits of creating a style guide for your clients

A brand style guide is the absolute best resource for any brand to help streamline its creative efforts.

This is because of its ability to apply the designer’s creative vision to everything from logos and colors to fonts and layouts. It has recently become more than just an organizational tool but a guaranteed creative direction for everyone who works with company content or visuals.

So before you go too far into your next project, make sure to think about these things! Do you have all the necessary brand assets? Is your brand aligned with your client’s brand? Is there consistency in brand messaging? Do you have easy-to-follow brand guidelines?

Benefits of creating branding guides

It provides brand standards for visual brand assets.
A brand guide eliminates brand inconsistency by implementing brand standards across all brand touchpoints, including digital and print collateral, signage, packaging, or any other material used to represent the brand itself
A brand style guide makes it easy for employees to share a customer-centric vision
Finally, a brand style guide is an extension of your brand

Creating a brand style guide requires more than just your knowledge of graphics software or design trends. This document should be written with intent and each point defined to avoid unnecessary editing after development has taken place.

Reasons why branding guides are important

Braning guides provides brand standards for visual brand assets
Eliminates brand inconsistency by implementing brand standards across all brand touchpoints
Easy for employees to share a customer-centric vision
An extension of your brand

Examples of what you should include in your branding guide with examples from real-life brands:

Logo – which logo is the primary logo, and does it adhere to the brand guidelines? Which is the secondary logo? Is there a third, more playful logo for social media, etc.? Remember that logos should never be used inside other logos or words (unless it’s an art piece).
Color palette – how many colors are included in the brand color palette? How many brand colors should be used in the design element, and how many brand colors should be used in brand collateral? Are our brand colors designated for digital or print use only?
Typography – what typefaces are included in the brand font library? Do these typefaces come with different weights (light, regular, heavy)? What is the size hierarchy, and where do they fall on that spectrum? How big can these typefaces get before it’s diminishing returns and starts to overpower the message of your brand
Layout – does your brand have a particular layout style (ex: grid-based) which you adhere to across all brand touchpoints (design files as well as the website, social channels, etc.)? Are there any brand guidelines for brand collateral (ex: brand posters, brand presentations, etc.)?
Color palettes – where can the brand color palette be seen in practice? Will anyone create brand assets that deviate from the brand guide, or are deviations permitted?
Branding & logo mark – is this your brand’s primary logo, and does it adhere to the brand guidelines? Does this logo come with different weights (light, regular, heavy)? What is the size hierarchy, and where do these logos fall on that spectrum? How big can these logos get before it’s diminishing returns and starts to overpower the message of your brand
Photo style – what photo style should be used in social posts? Is there a particular style you want to use across brand photos?Are our brand colors designated for digital or print use only?
Usage – are there any brand assets that deviate from the brand guide, or are deviations permitted?

This branding guide will approach the brand standards for visuals, brand messaging, brand guidelines per brand collateral, logos, and color palettes to ensure the brand is represented in the best way possible.

There are two different logos in use with different weights – this brand style guide will be expanding on what colors are used in the logo and how large they can be before it starts feeling overpowering.

Four typefaces are used in this brand’s brand guideline – these typefaces all have different weights, with some being more elegant than others.

This branding guide will also have rules for when colors can be used on certain types of collateral.

For example, social media posts should have a more playful tone with brand colors, but brand posters should maintain a more professional tone by not using brand colors. Brand logos will be discussed as well.

There are two different brand logos in use (primary and secondary), with the primary logo having a slightly thicker weight than the secondary logo to make it stand out more.

For brand collateral like brand posters, photos should be taken of people who represent this brand’s target market – strong photos of happy customers can help instill trust for this brand within their target market and provide content for social channels such as Instagram or Pinterest.

Conclusion on how to create a branding guide

A branding guide is a key item for any modern business. The branding guide applies the designer’s vision to every facet of the brand, from logos and colors to fonts and layouts. But really, it’s a little more than that.

Even if some employees might not feel that they need to follow these guidelines, it helps keep everyone on the same page and ensure that new employees are up to speed quickly.

Branding guide also helps others who don’t work with brands daily (outsourced designers, brand vendors) follow proper brand guidelines. They might not be able to read your mind, and you need them to understand what is and isn’t allowed when it comes to brand.

It’s a guide for everybody who works with the content or visuals that represent the company. So before you go too far into your next project, make sure to think about these things!

If all of this sounds intimidating and you want help enacting these principles, let us know.

Our team of experts is ready and waiting to partner with you to create brand guidelines to help your brand stand out.

Brand Purpose is Important to Your Brand Success

George · September 22, 2021 ·

Your Brand Success is Defined by Your Brand Purpose

Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively.

It could be something like, “Our mission is to make people feel completely at home.”

“Why should I care about brand purpose?” You may be asking yourself.

Agitate: It’s no secret that in today’s marketplace, it is more important than ever for brands to stand out from the crowd and differentiate themselves.

And while everyone knows this, most companies are not doing enough to create a true sense of purpose within their organizations or with their customers.

As a result, they are missing out on opportunities to build deeper relationships with customers and employees alike by creating products and services that truly matter — both inside and outside the company walls.

The good news is there is hope!

Brands can take actionable steps toward establishing meaningful connections between business strategy and consumer experience by building an internal culture of purposeful innovation—one where every employee understands how his or her role contributes to achieving higher purposes.

This type of culture enables people throughout the organization—from front-line workers all the way up through senior management—to embrace change as an opportunity rather than a threat

Brand purpose is Important to Your Brand Success.

A brand’s purpose is typically a phrase or sentence that sums up the company’s reason to exist and how it wants to impact the world in a particular way positively. It could be something like, “Our mission is to make people feel completely at home.”

Some brands, such as Coca-Cola, even include their branding on their logo: “Delight Every Moment of Everyday” (Coca-Cola).

This helps customers easily identify what they stand for and why they should buy from them. A brand with a clear sense of who it serves and why will likely see success because customers will want what it offers if they understand its values.

And this can be done for a brand purpose.

Brand purpose is important to brand success because it helps customers understand why they should buy from you, and it also helps the brand identify what values are relevant to the brand.

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There are many examples of brands with strong branding, one example being the Nike brand. They have a clear understanding of who they are serving, which is communicated to their customers through the brand’s identity. The brand has a simple but powerful mission statement called “Just do it.”

This communicates what they stand for and why consumers should purchase from them.

A brand can define its brand purpose in three ways:

by looking at its logo or slogan
by answering three key questions that will help them to figure out what they stand for
by reading it out loud

The Nike brand is a well-known brand with a simple but powerful mission statement – “Just do it.” This communicates what they stand for and why consumers should purchase from them.

There are many ways to help you figure out the brand’s purpose. One way to figure this out is by having a conversation about a brand with your team members.

Try asking yourselves questions like:

Who are we serving?
What values do we represent?
How can our brand positively impact the world?
Talking about these questions will help you discover who the brand serves and what brand values are.

branding is important because it helps customers understand why they should buy from you, and it also helps the brand identify what values are relevant in the brand.

One brand that has a clear understanding of who they are serving and what brand values are relevant in the brand is Nike.

What brand purpose is

Branding is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively.

A brand’s purpose is typically a phrase or sentence that sums up the company’s reason to exist and how it wants to impact the world in a particular way positively.

It could be something like, “Our mission is to make people feel completely at home.”

Examples of brands with strong branding

Ever since Target’s brand purpose has been “To be the best place for brand names at lower prices,” they have been able to provide clothing, home goods, and appliances for everyone.

Apple’s branding is “to make products that change people’s lives.” They can achieve this by designing high-quality electronics for their customers and providing an innovative work environment.

Ikea’s brand purpose is “to create a better everyday life for the many people.” Their brand allows them to provide stylish, practical furniture at affordable prices.

What brand purpose is has become an increasingly important part of brand success in the market today. J.C. Penney, Apple, and Ikea can clearly define their brand in this way which helps communicate their brand image to consumers worldwide.

Ways to help you figure out what your brand’s “purpose” should be

You need to figure out what your brand’s “purpose” should be.

Figure out what your brand wants to do for the world and how they want to impact the world in a particular way positively.
You can come up with branding by asking yourself questions like:
What am I passionate about?
What am I good at?
How can I make money while doing what I love?
Who will be my customer/target audience?
What does my brand stand for?
And so much more.
Try to come up with branding different from all the other brands out there, but still stick to something that everyone can relate to and is believable.
You can also go based on what your brand’s product is based around, e.g. if your brand is focused on health, you could have brand purpose rooted in health as well.
Once you have figured out brand purpose, try sticking with it as best as possible and keep a brand promise no matter what!

After I figured out my brand purpose, I wrote it down in one sentence.

My brand purpose is: “To make people’s lives better and easier.”

I came up with this branding by asking myself these questions:

What am I passionate about?
What am I good at?
How can I make money while doing what I love?
Who will be my customer and target audience?
What does my brand stand for?
And so much more.

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Conclusion on Brand purpose

Brand purpose is a brand’s reason for existence, and it can be summarized as one sentence or phrase that outlines the company’s goal to positively impact the world in some way, shape, or form.

Though the branding isn’t always easy to find and implement within your brand strategy, it has been proven by many studies to impact how successful brands are at their current time of life cycle.

That being said, there are three key steps you should take if you want to develop brand purpose: understand what brand meaning already exists among customers; create a compelling vision statement based on customer insights, and finally create actionable goals around this new brand meaning/vision statement which will help achieve your desired outcome (whatever that may be).

Branding is an important part of brand success because it gives companies a reason for being, which customers can relate to. It also helps establish where the brand wants to go in the future, so they know what goals need to be achieved along the way.

General FAQs

What is brand purpose?

Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to positively impact the world in a particular way.
Examples of brand purposes:
– Making kids feel like superheroes, one Halloween at a time. (Carvel)
– Removing barriers and leveling the playing field for everyone else. (Newton Running)

Why does brand purpose matter to your brand success?

Brand purpose is an important component of brand strategy. It helps explain the company’s reason for being and ensures brand integrity over time by providing a foundation for a brand’s actions. When properly defined, brand purpose can help drive both customer interest and employee engagement.

How do you find out what a brand’s brand purpose is?

There are several questions you can ask to better understand the brand purpose. For example, here are some brand-specific queries:
– What do you think about when you hear “XYZ brand” (this is the brand’s mission)?
– Which word would best describe our brand? Why did you pick that word?
– If one of your customers was describing what they liked about your brand, what would they say?

Can a company have more than one brand purpose?

Yes, one brand can have more than one brand purpose. It is typical for brand purposes to differ across regions of the world. For example, Toyota’s brand sense in Europe includes less aggressive driving than its U.S. counterpart, which reflects road conditions and consumer preferences there. Similarly but on the flip side Mercedes-Benz has a brand purpose for “Luxury Event” in selected areas due to special celebratory events or functions that require limousines – this differs from their typical focus on power and performance needs.

Time for Rebranding? How Not to Lose Your Rankings and Traffic in the Process

Sabine Wolf · November 4, 2019 ·

Rebranding design plays a huge role in today’s world of business and marketing, so be sure you’ve got a plan for your rebranding strategy.

Why do marketing people go through a rebranding campaign? Businesses often need to rebrand, and it can result from many reasons, including international growth, new management, a bad reputation, or an outdated image.

At the beginning of 2021, we relaunched our digital marketing agency with a NEW brand guide, marketing services, and technology products.

Whatever the reason, it’s important to create a stellar brand that people will remember.

Large brands rank better than smaller brands.

They attract more web traffic and more sales.

They are trusted by a majority of customers worldwide.

While trying to find resources to prove the above points, the first five results I would come across were large brand websites – yet, the actual pages were not useful for me.

Knowing all that, you can just about gather how important branding is for the success of your business, be it large or small. If you’ve concluded now, or have been mulling over it for some time, that your brand could do with a revamp, stress not.

True, website rebrands come at a cost: if not executed, they can damage both your rankings and traffic. So let’s explore how you can rebrand your brand (pun intended), and not lose anything in the process – including your sanity.

What is the branding definition?

Brand definition: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. An effective brand strategy gives you significant competitive leverage.

What is the rebranding definition?

Before you begin the process, you need to be sure it will be worth your while. Ask yourself essential questions such as:

Why do you think you need to rebrand and what do you hope to achieve with it?
Has your company gone in a new direction?
Have you changed your brand persona and company culture?
Do you feel the branding you went for was not good enough?
Have you merged with another company, or expanded your services?

Remember the migration process involved in rebranding will take some skill and time. If you are not ready to invest both, hold it off until you get to the very end of this article, and make your final decision then.

If you are rebranding a company, you need to pay attention to many moving parts. Your go-to-market plan and launch take planning, time, and collaboration.

Step 1: Testing and staging

When doing a rebrand, what you’re doing is moving a website from one domain to another.

This is the only way to do it. If you’re only changing a logo, brand colors, and service pages, you don’t need another website, and most of this article will not be of any use to you.

Let’s assume you’re moving from one domain name to another, shall we?

When doing this, you need to house everything on a test server first and make sure everything we’re about to go into works. Errors are bound to creep in, and you don’t want to launch the website only to discover one of your redirects is broken.

Step 1.1: Plan and Your Rebranding Plan

Before you jump into the migration, you need to plan it out.

First, choose a time of year when you want to execute it. Depending on how large the website is, it might take you days or weeks to move everything. If you are creating new content and visuals, it will take even longer.

Choose a slow part of the year. Don’t go into rebranding when a large sales cycle is approaching.

True, your traffic and rankings shouldn’t be affected if you take all the steps but were to go wrong, you wouldn’t want it to happen at such a critical time. Plus, your customers might need a bit of time to adjust to the changes.

Step 2: Crawl

Now for the fun part. Be warned that a lot of what we’re about to cover is a bit, if not very, technical, but for the sake of clarity and sheer space, we will not go into every minute detail. If something is not clear enough, hit us up in the comments.

Crawl your website with a tool like Screaming Frog (the best for the purpose) and make sure you don’t delete the export. You will need the data later.

This crawl compiles a list of all the URLs you have on the website, so that nothing gets lost in the migration, and that all pages (and subsequent redirects) are accounted for.

This is also a great time to note any redirects you already have in place and if there are any crawl errors coming up. They can show up from time to time, and seeing that you’re already fixing things, use the opportunity to make everything spick and span.

If you find any links from your website that point to 404 pages, make sure you replace them with pages that work while you are moving everything to the new domain.

You can also go through all of your outbound links and revise them – consider whether you want anything to point to a different resource, look for outbound links you can replace with internal ones, and so on.

Check your internal linking structure as well, and make sure every page is linked to. Orphan pages are bad for your rankings, and no one will find them anyway.

Remember Screaming Frog might not find all of your URLs, so do a quick manual skim through the website, if it’s workable. If you have hundreds or thousands of pages, place your trust in Google Analytics and Screaming Frog, as everything (or everything) should show up in the combination of the two.

The entire point of this exercise is to transfer all the value and authority you have on the old website to the new one. This will mean content and links, and everything you already rank for.

If you are creating new content for the rebranded website, you might not want to copy/paste what you already have, but it’s important that you redirect the old pages to similar new pages. This is what will pass authority (i.e., rank) through to the new version.

Everything you don’t need, and that has little to no authority, can be dumped. But remember this will still likely affect where you stand, even though the pages may not have been very valuable.

Step 3: Transfering

Once you have the new domain, you will need to add it to Google Search Console using the same Google account, and once that’s done, verify it. When everything is set up, and you’ve made sure it’s working, you can use the “Change of Address” option to redirect all incoming traffic to the new domain.

You also need to have administrator access to both the old and new versions of the website in Google Analytics. If you don’t, you won’t be able to make the updates.

Now is also the time to hide the new version of the website from both users and search engine crawlers. You can do this in robots.txt. If you have both websites up and running Google will spot the duplicated content issue and punish you for it.

Step 4: Redirects Your Rebranding

You need to make sure that every page on your old website points to the corresponding page on the new website. We’ll go into some alternatives to this process later, but for now, let’s just agree that you need to place a lot of 301 redirects across the website. This is done in the backend of your old website, in the .htaccess file.

You also need to keep the old sitemap in your Google Search Console and add in the new sitemap. You can later ask Google to crawl the old sitemap, which will lead it to the redirects you have just placed.

Unless you need to sacrifice your old website for some reason, keep it. All the redirects will transfer all the authority you have gathered so far to your new brand and help you gain traction.

Step 5: Content migration

The one thing that lends authority to your brand is the content it publishes. This Google’s bots use to determine your authority, and as they already have your old content in their database, you would be foolish to throw it all away during the rebrand.

However, this doesn’t mean that you need to transfer everything you have as it is on the new website. What you should do is writing the same pages. If you have a blog post on a certain topic, and you want to change what you’ve already said in it, do so, but make sure that the old page redirects to the new page.

This is important for all of your most valuable pages (in terms of links and rankings). Making your content better at this point is a great on-page tactic that can help you rank even better after the migration.

Again, if you want to sacrifice something that does not provide any value, do so. But know that it might cause some movement in terms of rankings.

If you have a page you no longer have any use for (for example, you are no longer offering a certain service) there are two options you can choose from:

You can choose not to redirect the old page to the new website. Remove all the links that point to and from this page, and redirect it to a 404 page.

Or, you can redirect these pages to your new homepage. That might sound like an odd move, but people landing on 404 pages will have zero interest in exploring your website further.

However, if they land on your new website, even though you no longer offer the service they need, they might want to explore what else you have on the website.

This call will be up to you.

Step 6: Update internal links

All of the links on the new website should point to the new website – this should be a given. What I mean by this is that you should not allow the redirects to loop from the new site, through the old site, to the new site again (see, it already sounds confusing).

You need to manually change all of your internal links to point directly to the new URLs. There are several reasons to do this. First, these loops will slow your server down, which will affect performance and thus, your rankings. Second, the redirects themselves might harm your rankings.

Also, make sure that all canonicalization on the new site references the new site, and not the old one.

Step 7: Update external links

As you will redirect all of your old pages to your new pages, none of your visitors will be lost.

However, consider asking the most authoritative websites that point to your old site to change the link to the new one. This will help Google recognize that migration has occurred, and will give your redirects a bit of a breather.

Don’t do this for every link, and don’t expect everyone to change them. It will take up a lot of your time and will not be worth that much. Focus on contacting websites that carry the most weight, and that also points back to your top pages.

Step 8: Launch

Once you have done all that, have tested everything, and made sure all the redirects are working, you can unleash the website.

Upload the .htaccess file to the old domain’s hosting. Remove the noindex from your robots.txt file, and let the search engines crawl your new website.

And that’s it.

Make sure you keep the old site up, allowing Google to recognize and index your new website.

Step 9: Social media

Once your new website is live and running, you will need to update all of your social media profiles to reflect the new branding. This will mean uploading the new logo, changing the brand colors, and doing whatever else you need to ensure people recognize you have a new face.

Don’t forget that your social media profiles now also need to point to the new website, instead of allowing visitors to travel through the redirects you have placed.

Facebook, Twitter, Instagram, LinkedIn – all will have a different way of changing your handle, profile name, etc. Make sure you check what needs to be done in advance so you can speed up the process when the time comes for the move.

Step 10: Promotion and Your Rebranding Strategy

Now that you have completed all of these complex steps and rebranded your website, the time promotes it.

First, you can go over all your old directories and listings, changing them to your new domain and brand name.

You can send out a bunch of press releases announcing the rebrand.

You can build some new brand name links: be this in comments, on communities and forums, or on industry hubs. Just as long as you use the new brand name, letting Google know the change has happened.

As for the rest of it: this is the perfect time to rework your marketing strategy. See what your new brand can do in terms of customer engagement and online advertising, come up with a new and improved plan, and start executing it.

A final thought about Your Rebranding Plan

A rebrand may be a challenging process, but it is just as rewarding. Once you get it right, you will have the personal satisfaction of a job well done, and the opportunity to take your business to new heights.

You can find rebranding checklist and rebranding guidelines to help you further on the Internet.

Good luck!

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Natasha Lane is a web designer, a lady of a keyboard, and one hell of a tech geek. Natasha is always happy to collaborate with awesome blogs and share her knowledge about IT, digital marketing, and technology trends.

General FAQ’s

What does it mean to rebrand a company?

Rebranding is a marketing strategy (brand and design) in which a new name, term, symbol, design, concept, or combination thereof is created for an established brand to develop a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

Why rebrand a company?

Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation, or an outdated image. Whatever the reason, it’s essential to create a memorable brand.

How often should you rebrand your company?

On average, companies rebrand once every 5-7 years, a process that often involves restyling the color palettes, logos, photographic style, messaging and content, and visual language. In some cases, changing the name might be necessary.

How To Improve Your Marketing Approach Using Brand Tracking Technology

Sabine Wolf · October 23, 2019 ·

Brand Tracking: Really get to know your brand and improve your marketing approach

Brand tracking is essential for the modern marketer. If you don’t track your brand, well, how do you know how you are doing?

There’s no one formula that fits all when it comes to branding. From the abstract components of brand vision and personality to the technicalities of funding or team size, each brand has a different experience.

That said, there are processes and factors all brands need to stay on top of – like marketing and brand tracking.

Your brand’s marketing strategy and audience perception of your brand go hand in hand and are the very details you need to be tracking.

Read on to see how you can improve your marketing approach and get to know your audience better with brand tracking technology.

What is brand tracking and why is it important?

Brand tracking is the action taken to assess and qualify changes in perceptions of a brand over time. The insights and data a brand gets from tracking are invaluable.

From awareness and consideration to preference or choice amongst audiences, brand tracking helps you see how your brand is performing in areas that are not easily quantifiable.

With brand tracking, you can see how your brand is growing in key areas, study the effects of offline campaigns, and compare your brand against its competitors.

Moreover, understand how your target audience resonates with you and answer questions like how they feel about your brand, what they expect, and whether or not they plan to buy your product or service.

Improve your marketing with brand tracking

In order to have an effective marketing strategy, you need data. But which data?

Start with the information you already know about your audience and establish existing benchmarks of where your brand sits in the audience’s factors of perception like, but not limited to, how relevant your brand is, if they value it and if they have a positive association with it.

Understand how your audience currently views you and see how they interact with your marketing material to know what’s effective and what’s not. Analyze your audience’s experience with your brand and make the right adjustments to maintain and gain new prospects.

Perform the steps of brand tracking with branch tracking technology to make sure you don’t miss any information that’s useful. You can save time and energy that could be allocated elsewhere with a brand tracking tool. Just be sure to choose an effective brand tracking tool like Latana and have experts and advanced technology do the heavy lifting.Â Â Â

Latana

Practice brand tracking to measure the health and performance of your brand and improve your brand’s marketing based on the information tracking provides. Check out the different benchmarks brand tracking lays out to help develop your overall marketing strategy:

Audience Insight

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The familiarity with which an audience has with your brand drives their decision to choose you over competitors.

This makes brand awareness a priority when it comes to analyzing data and turning it into something actionable. Brand tracking tools and brand tracking studies can help you get started after you read this post.

The details gained from brand tracking provide deep insights into your audience. Do more than just see which audiences have high brand awareness, but also see where it lacks and tailor marketing more effectively toward each audience.

For example, use more low-funnel campaigns for audiences with high awareness and brand awareness campaigns for audiences with low awareness.

Despite being one of the largest beverage companies in the world, Coca-Cola is constantly pursuing marketing campaigns to increase brand awareness and were successful in finding growth in an audience they previously struggled with.

The company revamps of the Diet Coke brand saw an increase in consumption as it appealed to younger, specifically millennials, drinkers. Coca-Cola attracted them with a captivating message of youth and aspiration while redesigning the brand with a more modern look.

MarketingWeek

Coca-Cola’s rebranding success is not without extensive research, planning, and designing, nor is not attributed to having groups of experts and tools to help with brand tracking. Use brand tracking tools to know your current audience better and discover information on niche audiences with the same low margin of error.Â

Like how Coca-Cola rebranded Diet Coke to meet what their target audience valued and identified with, segmenting your audience allows you to create better marketing campaigns directed towards a specific group of people.

Watch your campaigns at work

If brand tracking is the process or action taken to measure perceptions and general health of your brand, campaigns are where those factors are tracked. Be alerted to when spikes in brand awareness occur across audiences, see which of your campaigns are working, and which are not.

If a campaign isn’t producing the results you’d like to see, improve upon it with the data you gain from tracking it. Meanwhile, channel funding to campaigns that are doing well. If a campaign is just not making the cut, cut your losses, and get rid of campaigns that are having no effect.

Marketing campaigns should provide positive associations to your company’s brand and ensure they’re doing just that with the data you receive from campaigns. If a campaign’s performance is less than ideal or perhaps not portraying your brand in a way you want, eliminate it to avoid negative opinions about your brand.Â

Pepsi’s infamous commercial featuring Kendall Jenner handing a police officer a Pepsi ignited fury and general disappointment amongst many internet communities quick to comment on the company’s tone-deafness of its message. Needless to say, the company quickly pulled the commercial and managed to bounce back from the marketing fail.Â

Understand brand perception

Knowing the importance of brand perception is imperative to the success of any brand, large or small, global or local. As the owner of your brand, you might feel like you know exactly what your brand embodies or represents, but in reality, your audience could think of it differently. Make sure there isn’t a disconnect between your brand and what your audience thinks with brand tracking.

As mentioned before, one of the main purposes of brand tracking is to measure how target audiences perceive your brand and changes in perception. Take it a step further and determine what stage of a brand funnel your audience is in and find out what their perception of your brand they have at that point.

Check to see who is aware of your brand, how many people are at the consideration stage, and how many have actually purchased your product or service. Seeing where your audience currently stands in the funnel exposes what areas you’ll need to put more work into.

An extreme example of brand perception gone wrong is Heineken’s insensitive commercial attempting to promote Heineken Light. During the commercial, a bartender slides a bottle of Heineken Light to a light-skinned woman, which passes by three black individuals. To add insult to injury the tagline sometimes, lighter is better emphasized the racist undertones of the ad.Â

The backlash the commercial created was unsurprising, with it facing criticism not only on social media but directly from celebrities. Heineken needed to resort to damage control and issued an apology shortly after the incident, attempting to address the ambiguity of the commercial and defending its attempt at diversity.

The Heineken Light example makes clear why you should be tracking the brand, if not to know more about your audience, but also know when you’ve done something wrong and fix it.Â Â Â

Check up on your competition

Having an effective method of collecting, analyzing, and utilizing data for your company is a give-in. But placing consideration on how your competition is performing plays a significant role in improving your marketing approach.

Track your competition and learn how your brand fares against them in terms of markets and audiences. Research what marketing activities they’re trying and see if they’re proving positive results or leave less to be desired. Use the comparative information strategically to outperform them.Â

Appeal to the competitions dissatisfied customers with an innovative strategy that makes you stand out from other brands, but still provides what they are looking for in the first place.

There are lots of brands out there offering similar, or even the same, product or service, and what differentiates them is their branding.

T-Mobile or Verizon Wireless, Lush or Sephora, Whole Foods or Trader Joe’s, Coca-Cola or PepsiCo, McDonald’s or Burger King, the list is endless. But within that list, there’s one brand that does it better at any given time.Â

Take the example of McDonald’s and Burger King, arguably one of the biggest business rivalries out there.

Both brands having more than recognizable logos, the golden arches, and branded buns respectively, and offer iconic products, the Big Mac and Whopper.

Ultimately the companies provide very similar goods, but they are constantly learning from one another to have that extra edge over each other.

via GIPHY

Despite the intense rivalry, McDonald?s has managed to remain the largest restaurant company in the world and Burger King has adopted some of the company?s strategies, like offering coffee products, which eventually resulted in a merger with the Canadian coffee company Tim Hortons.Â

In order to challenge McDonald?s hold, Burger King took action that targeted the company?s weaknesses, like price, the nutritional value of their food, and complicated menu.

Burger King took these weaknesses, underwent a revival, and created products and an experience appealing to consumers that otherwise could have been unhappy with McDonald?s.

Have the numbers

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Brand tracking offers qualitative data you can use to gauge awareness, perception, and consideration. It also offers the quantitative numbers you might need for the purposes of sharing information or performing certain technical tasks.

Sometimes you just need numbers to show your boss, team members, and current or potential business partners. Brand tracking supplies numbers, whether they’re specific amounts, general statistics, ratios, or percentages that are easier to digest when you need to understand results quickly.Â

Turn those numbers into pies, charts, or graphs to be even more explicit about the information you’re trying to share. Who knows, maybe the data found in your brand tracking could be used as content for your marketing campaign.Â

A method that directs viewers to a brand’s personal statistics can be a simple advertisement found on a website claiming a certain amount of visitors or video with high viewership. Going back to McDonald’s, their iconic signs display the text Billions and billions served.

Numbers serve the purpose of justifying what you’re doing in brand marketing by standing as evidence to clearly show growth, stability, or decline. Additionally, numbers correlate well to determining needed changes in a brand’s budget as well as displaying changes over time.Â

Improve your marketing with brand tracking technology

The amount of and different types of brand tracking tools available to you is extensive with the varying specialty of focus.

There are tools that perform competitor analysis, focus on customer service, conduct general brand comparisons, monitor keywords, provide mention alerts, perform social listening, track social media more broadly, and more. Different tools are available for brands of all sizes and budgets.

B2B International

Use multiple kinds of brand tracking tools to be the most informed about your audience’s perception across multiple mediums.

Online tools have access to markets and information about your competitors used by your branding tool of choice and take advantage of their already established metrics.

Make better marketing decisions with brand tracking

Brand tracking is no longer just an extra task one could do to have a better marketing campaign. It is now crucial to the very existence and success of any brand. The market is quickly changing and brand tracking allows you to see those changes and make decisions when you need to in order to adapt.

Be better informed and make innovative strategy decisions with brand tracking. Whether you want a deeper insight into your current audience or looking to research and learn from competitors, use brand tracking technology to get the information you need to make the right choices.

Follow your campaigns to see how they’re working, gain a better understanding of your brand’s perception, or simply have the numbers to share your results.

Stay on top of your brand’s health, and discover its strengths and weaknesses to better brand perception and be ahead of the game.Â Â

We’re listening.

Have something to say about your thoughts on brand tracking and brand tracking tools?

Share it with us on Facebook, Twitter or LinkedIn.

General FAQ’s

What is brand tracking?

Brand trackingÂ is a way of continuously measuring a brand’s strength, both in terms of customers’ usage of it and what they think about it.

Why track your brand?

Brand tracking quantifiesÂ aÂ return on yourÂ brand investmentÂ and supportsÂ brandÂ strategy decisions. With enough data andÂ theÂ right SEO and brand tracking tools, you can measure this perception instantaneously.

How can I improve my online brand?

Here seven ways you can improve your online brand.
1. Grow your social media presence.
2. Build your personal brand.
3. Tuneup your content and SEO (on-page SEO).
4. Guest blog (off-page SEO).
5. Communicate on forums.
6. Keep pushing out content.
7. Track, monitor, and adjust your content.

Reasons For the Promotion of Fashion Brands on Social Media Sites

Sabine Wolf · January 14, 2019 ·

Why you should use social media sites to promote your fashion brand.

Fashion brands and social media go hand in hand.

The social media have a gargantuan presence in today’s world. People are becoming more reliant on the Internet and shopping is definitely one of those activities. With numerous e-stores and e-commerce platforms that are being set up online the use of social media for promotional purposes is not strange.

The social sites have a huge number of members, and so fashion trends are more vividly expressed through social sites. However, in many ways, a social profile differs from an e-store.

It is this difference that has made fashion admirers more inclined to use social media for showcasing fashion in all its glory. The rationale behind the use of social media for depicting fashion is delineated through the following points in this post.

The Cultivation of a Story for Fashion Brands

Source: Pixabay

Fashion is not limited to selling of garments and accessories by well-known brands it is about depicting the story of a fashion brand. When social sites are used for showcasing the fashion brand of a particular company, it is about creating an engaging story.

A story that will tie the virtual audience with the fashion experience offered by the brand. It is not about simply buying and selling it is about forging a connection at an individual level.

The story update section of a social page provides fashion brand developers to speak about the brand and its identity. The main aim of developing a social page is to evoke a response.

The social sites are adequately designed with a tool palette that provides all individual subscribers to make the content they want to upload as relevant as possible.

Personalization of the Purchase Experience for Fashion Brands

When articles are bought from online or offline stores, it is about scanning the present set of products and making a purchase according to one’s choice. However in case of choosing fashionable items that are being depicted in different pages of a social media site then a person gets to communicate directly with the social media account holder.

In this case, the prospective buyer can ask questions about a particular artifact and get to know more about the product. A fashionable artifact can also be traditional, and accessories can be personally crafted. While presenting these items on a social site, the sale of those products is finalized through direct interaction with the creator.

In many cases, the presence of a middleman that acts as a cord between the creator and the purchaser is removed due to social sites. Here the creator can be the promoter and the seller of the product. The purchaser also gets the opportunity to know more about the fashion articles that are being crafted by the person.

The Creation of Awareness Through Fashion Brands

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Fashion is not about pretty attires it is about humanely defining human beings. The force of fashion can be a revolutionary one if it is appropriately represented. Fashion tends to push boundaries by revisiting the basic human ethos. It is also an active force against unnecessary taboos that are imposed by an authoritative society.

The driving force of fashion can be best depicted through social media sites that allow the insertion of images, videos, clips, and snippets. In a store, the clothes are simply hanging on the rows, but in a social site, the action and impetus of a fashion brand can be felt.

Fashion is, therefore, a force for creating awareness, and there can be other sites than social media for introducing awareness at a global level.

Dealing with Problems That are Faced by Social Pages Developers

A social site like Instagram, with Instagram stories, is huge and has millions of subscribers. Therefore in such sites, top fashion brands can be seen trending on different occasions. But for the newbie fashion creators, there is the added pressure of competing against well-known sites.

The first thing that should be understood is that social media is an even field that offers equal opportunities to all irrespective of the social status of the individuals.

It is true that highly popular figures who dominate the media world are more likely to acquire a fan following within a short period. But that doesn’t mean that new faces do not trend on social media.

The quality of the content is the prime factor, but help can be taken from Gramblast to ensure better ranking on social media.

The main issue that a person with a social profile faces is the lack of followers. This issue decreases the visibility of the profile in the site. Therefore some steps have to be taken for maximizing the reach of the posted content, these steps are discussed below:

Design the Page and Not Only the Posts

People often are so deeply involved in the creation of the content that has to be posted that they completely ignore the appearance of the social page as a whole. A person should look at the social page from an objective point of view and see where there is missing information or where more information has to be added.

A media-rich content is better, but there are instances when the written word is necessary. In a social page, there is a section for bio and description.

These parts should be used sensibly so that the page catches the attention of the reader. Social links and website links are also to be included. Being slightly innovative while preparing the overall look of the social page is extremely necessary.

Being Responsive and Updating the Page

As with changing trends, the social page should be updated with the latest news that is either specific to one’s own brand or interestingly discusses fashion. When people comment on posts, it is important to leave a reply as soon as possible. Acknowledging the appreciation of other profile holders is also essential to make the posts all the more impactful.

Therefore, the scope of fashion has been unquestionably amplified by social media and suitable actions can be taken to make brands trend on social media.

Tell us your best tip for fashion brands.

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Have something to say about fashion brands? Share it with us on Facebook, Twitter or our LinkedIn.

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for his postings. You can visit Gramblast for more information.

Top 9 Tools for Creating a Strong Brand Identity

Sabine Wolf · December 12, 2018 ·

Your brand identity is what makes you instantly recognizable to your customers.

Learn how to craft the perfect brand identity and brand strategy for your business.

In business, it feels good to be on top of the game ensuring that your company has a good reputation. When creating your business, it is essential to make sure that it portrays your ideal code of conduct and what makes you different from the rest.

Therefore, you will need to build a brand identity by using branding tools to ensure your identity is strong and vibrant.

It is often possible to think that branding is only appropriate for large companies. However, that is not the case; brand recognition is a critical requirement for both large and small business, celebrities as well as non-profitable organizations.

I will explain how to create brand identity with proven marketing strategies.

Here are the top nine branding tools that will make your brand identity better.

1. Logo Design

Image Source

The first thing that customers will see when they get to your page is your logo. The business logo, therefore, should reflect on your main idea of the operation.

The logo gives customers an overview of what to expect by doing business with you. If you are offering services, then your logo design should reflect on the services and nothing on the contrary.

Additionally, while designing the logo, you have to consider the expectations of the customer as well as your business identity.

Be sure that your logo and other branding elements fit the company’s style guide. Therefore, you must ensure that your choice of colors and wording delivers exceptional information about your company.

However, if you are not sure of how to go about it, you can invite assistance from professionals who have the skills in designing.

The professional will also advise on what to include on the logo to assure the type of information your clients receive any time they come across the logo. Additionally, the logo design will also make it easy for your customers to find you even when they are unable to see your company name.

2. Brand Identity

This is a useful tool that you must remember while making your brand identity. One thing you should ensure is to create a brand that has a unique personality.

As the way people have different characters regardless of how identical they seem to be, so should your brand identity. It has to portray its main objectives and allow customers to know what to expect even before you start to explain the business.

If you get the identity right, then you are sure that it will come through for your brand at any time. Additionally, if you are in the business of providing service, personalizing its brand might be a little bit tricky. However, you can do that by introducing assistance from celebrities.

A good brand identity gives customers an easy time connecting to your business as well as identifying the main objectives and business character. Therefore, as you pick on celebrities who will get featured in your brand identity, then you must be sure that they embody the traits of your brand.

3. Typography

If you are looking for a way to bring softness, robustness, and humor to your brand, then it is essential to include typography in your identity.

With typography, you can ensure that your brand has what it takes to make a spot in the market world. The typeface, however, has its main dos and don’ts that will either make or spoil your brand.

Your font color as size will also affect the way your brand image reflects in the eyes of your customers. Therefore, you must ensure that your headline, subhead, and body have a matching font to guide you and ensure that your typography is notable.

Additionally, for you to ensure that your brand identity is notable, it must follow a particular typeface. When you have a specific flow of font, it will guarantee that your brand maintains a professional look at all times.

4. Visual Content

Image Source

For highly qualified thesis help, the writer’s ability to generate content is critical. The same applies to create your brand identity to position your brand personality in your consumer’s minds.

The type of content you use while building your business brand sends a timely message to your customers. However, visual branding identity should be able to speak of your business objectives even without you having to alter a word.

Therefore, you must ensure that your visual content is strong and will give relevant information to all your customers.

If you are not good at making visual content, then you can always seek assistance from professionals. A professional designer will know what to include while generating your web design.

5. Email Marketing

This is another useful tool when it comes to creating a strong brand identity. Email marketing gives you a direct link with your customers and helps to grow your relationship.

This type of marketing is also convenient when you want to market new products or follow up on customers’ experience with your products.

With this type of marketing strategy, you will be able to understand the market better and know what the audience expect from your company.

The way you market your company through emails also guarantees that you maintain a strong relationship with your existing customers as well as help you create others with new customers.

However, before sending your emails, you must ensure that they address specific customer’s requirements. If you are selling products that are suitable for old people, then while writing the email it has to give them a reason to buy the product.

Additionally, email marketing helps you to advertise new products that you want to bring on the market.

Therefore, instead of investing so much in other advertising techniques, you can include it on the list of what you want to notify your customers about.

Also, through email marketing, you can ask questions about what needs to be improved to make your brand more relevant.

6. Audio/Video Branding

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Audio branding makes a voice for your business while the video gives your business a face. When you do your audio and video branding right, you are sure that your company will have a hold at all potential customers.

Those customers that have no access to vision gadgets will not feel felt out on what is happening in your company.

However, the type of face and audio you want to represent your brand on the market has to identify with your company expectations.

The voice should be unique and presentable to ensure that customers are proud to recognize themselves with it. It also has to touch on specified areas where customers can personalize it with your business.

Additionally, the type of video you choose to brand your company should at least give the audience an overview of what your business is about. The kind of face you want to identify with your brand should also have a unique image that customers will not forget even when not watching the video.

The type of audio and video you make should also guarantee to meet the expectations of both the company and the target audience. Therefore, while making it, you must consider the elements of the brand. These include the type of brand, tone, industry catered, target audience, lyrics, and copyright.

Video marketing is very critical, and unless you get it right, it may not give the type of signal you would want to represent your brand. Therefore, you must ensure to do a deep background search on your actors to ensure you make the right selections based on your business conduct.

7. Website

In the current digital market, people get to know more about various things through the online market.

Therefore, if you wish to make a strong brand identity, then you must invest in creating a website for your business. The site should cover all the areas of your company and give customers the satisfaction that you have what they need.

Through the website, you can present your business identity strategy to your customers and show them what you stand to gain in the business.

With the ever-growing competition, creating a plain website will not be as significant as you would want it to be. You might consider a website redesign. Therefore, you will have to custom design it and ensure to include specific details that only speak about your business.

If you have a physical store, ensure to include the address details, which will make it stand from all the others.

Additionally, you should add other important information such as your business goals, image, and values. These features make it easy to custom design the page and make it stand out in the midst of all competition.

When your website is strong, and it captures the attention of your target audience, then you are sure that your brand identity will grow to higher heights and will bring you more top results.

Therefore, you must ensure to use the right tools to ensure your web is secure. With WordPress, it will be easy for you to develop your site and reflect on your business expectations.

8. Social Media and Your Brand Identity

Apart from email marketing, social media marketing is another effective way of marketing your business and rand digitally.

With the ever-growing social media users, your highest priority should be to manage your company’s social brand. The best way to do this is to create numerous social media accounts with various social media platforms.

However, you must ensure that your platform of choice gives you the right connection to your target audience.

Additionally, you must ensure that you invest well in designing the account and its content. The type of audience that you want to see your company profile also matters a lot when it comes to social connection.

Therefore, instead of only making your advertisement known to your friends, only, you can ensure that it reaches every social media user especially the ones you expect to benefit from your brand.

Social media also guarantees that your brand gains popularity rapidly and it lends to the target audience faster when advertising it through other mediums.

Additionally, unlike other marketing strategies, social media makes it easy for your audience to interact directly with your brand without having to work extra harder.

9. Social Events

Not every customer will come from the online market. Therefore, you will have to reach out and ensure to capture even those that have limited access to the internet.

The best way to do this is by supporting social events around the community. You can start by ensuring your investment at any community project within your company’s physical area.

At the event, you can create T-shirts, caps, and other simple gifts for the community. This will ensure that your immediate community understands something about you that others aren’t aware of.

Additionally, when you sponsor a social event, you are sure that the name of your company will be vibrant within the community and it will be easy for the people around to inquire more about your business.

Therefore, it will be easy for you to get potential customers hence expanding your business without sacrificing much. When you set your business on the move, it gives your brand an opportunity to shine within the community and also make a lasting impact on its development.

Additionally, while investing in social events, you must ensure that you have other marketing materials such as brochures, handbills, and posters. This will guarantee that you take on the event and give the people a reason to come to your store.

Also, use word-of-mouth marketing techniques to share information about your brand. Give specific details of what you offer to ensure you can challenge your audience on investing with your brand.

Conclusion on Brand Identity

For you to enjoy a strong brand identity definition, you must ensure to synchronize the above tools together. They will ensure that your company maintains its objectives and has an impact on the market world.

However, you must ensure that whatever tool you choose to use, it at least has essential touches on your business goals, and the type of information they send reflects your business operation conduct.

What’s your favorite tool?

We’re Listening about your thoughts on brand Identity

Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn.

Emma Rundle is a professional marketer and developer who has been in the business for some time. She has exceptional experience in what she does and will guarantee to introduce excellence in all that she does. With her assistance, your brand identity will be not only strong but also memorable over the years.

General FAQ’s

What is a brand identity?

Your brand identity is what makes you instantly recognizable to your customers. If you do this yourself you must learn how to craft the perfect brand identity design for your business effectively.

Why brand identity important?

A great brand name and logo/image helps to keep your company in the mind of your potential customers. Think mindshare. If a customer’s satisfied with your products or services, a solid brand identity helps to build customer loyalty across your business.

What is the purpose of a brand style guide

A well-developed brand style guide is a crucial element for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as an essential document that helps content creators communicate a consistent message to your audience.

What is a brand archetype?

In marketing, a brand archetype is a class you assign to your brand based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of your target audience.