What is Behavioral Segmentation and How Does It Improve Marketing

9 minutes of reading / By Ashley Andersson / December 8, 2020 / business

Behavioral segmentation is necessary for modern marketers to understand Behavioral segmentation is necessary for modern marketers to understand lead capture and conversion better. Learn how to use behavioral data to improve conversion, retention, and revenue. Market segmentation divides customers into groups to achieve better sales, marketing, and customer service outcomes. There are four basic types […]

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What Video Marketing Strategy will Increase Sales with YouTube in 2023?

10 minutes of reading / By Sabine Wolf / December 1, 2020 / business

Secrets of Super Successful Video Marketing Strategy When it comes to video marketing strategy, it’s all about “adapt or die.” It doesn’t matter how brilliant your content is, but if you let them sit on your website while you cross your fingers, hoping the visitors find it, it’ll get you nowhere. Learn how creating a

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Pillar Pages Will Boost Rankings by 40%

13 minutes of reading / By Sabine Wolf / November 28, 2020 / business

Learn how to use pillar pages to boost your search rankings by 40% Pillar pages and topic clusters are not often discussed in content creation and management, but when used correctly, they could become an excellent asset for search ranking boosts. After all, in any discussion about marketing online, content remains one of the primary

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Content Manager: Upgrade Your Professional Growth and Thrive

9 minutes of reading / By Ashley Andersson / November 3, 2020 / business

As a Content Manager, Learn How to Upgrade Your Professional Growth and Thrive The content manager must periodically upgrade and learn the dynamics within their industry and marketing trends. With all the technology, learn a content management platform, and many are using AI now. Sometimes, we feel professional burnout when working in one particular field

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Video Marketing: How to Make it Work

12 minutes of reading / By Sabine Wolf / October 23, 2020 / business

How to Hack Video Marketing in 2023 Video marketing is growing, and marketing platforms are evolving with it. Social platforms like Facebook and Instagram made a move to prioritize video content, and 81% of businesses followed their lead to embrace video as a marketing tool. From infographics to launch videos, read on for a comprehensive

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21 Top Digital Marketing Strategies for Healthcare Companies to Succeed

18 minutes of reading / By Ashley Andersson / October 17, 2020 / business

Use these 21 digital marketing strategies in 2022 for eCommerce companies to blow your competition away. With digital marketing strategy for ecommerce businesses, there is no such thing as “set and forget.” The digital landscape changes so often that marketers need to look for new technologies and platforms and what these mean for how we do

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Cause Marketing: Why Do B2B Marketers Need To Consider?

10 minutes of reading / By Sabine Wolf / October 8, 2020 / business

Cause Marketing Needs to be Considered by B2B Marketers B2B marketers should look at cause marketing if they have not already. The B2B marketers are the business or individuals who deal with the industry’s sales to other organizations to sell their products and services rather than directly selling the products to the customers. Many B2B

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Undeniable #1 Negative SEO: Get Your Site Migration Right

11 minutes of reading / By Sabine Wolf / September 29, 2020 / business

Negative SEO can give you bad results if your SEO hygiene is poor. Negative SEO requires at a minimum monthly spot audit and report analysis to be sure you are on the right track. Focus keyword: SEO impacts during a website migration. Meta description: an in-depth guide on ways to prepare and plan to prevent

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SEO Techniques: 5 SEO Strategies Used in B2C or B2B

11 minutes of reading / By Sabine Wolf / September 27, 2020 / professional services, digital marketing, seo, SEO agency

Try these five SEO techniques used in B2C or B2B space These 5 SEO techniques used in the B2C or B2B space might apply to your business. Check it out. You could state that search engine optimization (SEO) is the lifeblood of the Internet. It provides a framework for boosting traffic to any website. When

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How to Hire a Website Designer Company: Top 10 Things to Do

12 minutes of reading / By Ashley Andersson / September 17, 2020 / business

Ten Things You Must Do When Hiring A Website Designer Company Here are the top ten things you must do when hiring a website design company today. Web design isn’t simple. If it were, everyone would be doing it! It’s one thing to put together a primary, functional site that tells your audience a little

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