Benefits of Hiring a Digital Marketing Agency
When hiring a digital marketing agency, knowing what they do and their main benefits for you and your organization is important.
Digital marketing sells a product or service using digital means such as the Internet, email, SMS, and other digital channels.
The digital age has ushered in a new era of business and marketing, where a company can have its brand seen and advertised everywhere at any time.
In the world of email marketing, a digital marketing agency will normally provide a range of services to increase revenue through email marketing, such as lead generation, email campaign management, email distribution, and analytics.
Digital marketing also involves creating relevant website content, such as news releases and blog posts. Some firms even provide video content and social media marketing for sites like Facebook, Twitter, YouTube, and LinkedIn.
How are your sales funnels producing?
They also aim to build customer relationships and help them make informed purchase decisions with supporting customer data.
They are experts in each industry vertical, which allows them to help you leverage your brand and increase your profitability.
If you want to choose a digital marketing agency, several factors must be considered.
You will need to identify your target audience and the kind of budget you have available for this service.
One of the main benefits of hiring an agency is the expertise they bring to the table.
Since digital marketing involves an interactive process between you and your target audience, you cannot fully control the content your agency will use or the messages you send to your target market.
However, hiring a digital marketing company will deliver your messages professionally.
Moreover, if you choose to handle this task in-house, you must spend significant time and money training employees specializing in digital marketing. You may also have to pay many employees to handle these processes, increasing your overall costs.
Another benefit of hiring a digital marketing agency is that it will cover all the technicalities involved. This includes creating search-engine-optimized web pages, creating unique advertising campaigns, and tracking customer responses.
If you do not feel comfortable with these tasks or cannot afford to hire your staff, it may be better to outsource the work to a third party. On the other hand, if you hire a highly reputable marketing agency’s services, you will be confident in their ability to meet your digital marketing goals.
One of the most common benefits of hiring a digital marketing agency is offering a wide range of expertise.
Considering the number of knowledge digital marketing agencies in Denver, Colorado, and the number of skills they possess, it is easy to see how this benefit makes it possible for you to achieve your goals.
Finally, when hiring a digital marketing agency, you will be happy to learn that these individuals have a wide range of experience in the field.
While agencies have expertise in just a few areas, their portfolio will show that they are capable of working in various ways. This can mean working with various media, tactics, and platforms.
You may even find agencies capable of working alongside you as you determine how your company will best use social media marketing, online ads, content marketing, and SEO.
Suppose you are interested in quickly and effectively improving the profitability of your Internet or e-Commerce business. In that case, you may consider hiring a digital marketing agency to implement your ideas into your marketing strategy.
What Types of Services Makes a Digital Marketing Agency Offer?
What is Digital Marketing?
Digital Marketing is a multifaceted approach aimed at reaching out to and is creating relationships with clients online, across a wide assortment of channels, eventually leading them to make a sale and more sales in the future.
It can also be defined as advertising that utilizes the Internet, email, websites, text, video, instant messaging, social networking, and other interactive tools to deliver and encourage messages and promotions to the appropriate clients, customers, and prospects. The ultimate objective is to build brand loyalty and drive sales.
What services do digital marketing agencies offer?
- Search Engine Optimization (SEO)
- Online Advertising
- Search Engine Marketing (SEM)
- Website Strategy
- Social Media Marketing
- Email Outreach
- Content Generation and Optimization
- Quality Link Building
- Affiliate Marketing
- Integrated Online Marketing Strategies
How does a digital marketing agency build customer relations?
Digital marketing services usually include creating your company’s online presence, such as a website, a blog, and an email newsletter.
The website should have relevant and useful information for the audience you are trying to reach.
A good digital agency will help your company establish a presence on the web, where visitors can find out more about your company and what products and services you provide and allow your current customers to communicate with you.
What does a digital marketing agency do differently than traditional advertising agencies?
While advertising agencies often advertise your product in a radio or television commercial or via newspapers, magazines, and billboards, they rarely discuss your business goals with you before starting work.
By communicating with you that discusses your business goals and ensures you are included in all areas of the plan, digital marketing agencies can draw the line between your goals and how their advertising will support you.
When working with a digital marketing agency, you will gain control over the entire advertising plan. This includes the timing, budget, content, and targeting options.
Technology plays an important role in all aspects of the business. We use HubSpot’s CRM platform and have been doing HubSpot implementation since 2008.
Why would a digital marketing agency be beneficial in assisting you with an online presence?
In today’s competitive marketplace, your online presence has become vital.
Without a strong online presence, your business can quickly fall behind its competitors. Working with a digital marketing agency can ensure your online presence is powerful and potential customers feel comfortable browsing your site.
How do you know if a digital marketing agency is right for your company?
Good marketing agencies will offer services to their other clients, such as helping with website design, social media marketing, or search engine optimization.
By offering complementary services in conjunction with their other clients, agencies may also be able to provide you with services that your other agencies are not offering.
Do I have to spend money to work with a digital marketing agency?
Digital marketing agencies can come in on a per-project basis, hourly, fixed-rate basis, or a mix. Matrix Marketing Group offers a mix, it’s really up to the client.
Fixed-rate agreements generally provide more control over the budget and allow you to develop a long-term relationship with the marketing agency.
If you choose a fixed rate agreement, make sure to consult with the agency to determine your digital marketing goals and whether they would prefer to help you achieve those goals.
What types of website design or content marketing can my online agency perform?
The traditional services offered by a traditional marketing agency are quite different than those offered by a digital marketing agency.
Traditional agencies typically offer a range of traditional marketing techniques, including newspaper, magazine, TV, and radio advertising.
These traditional marketing methods rarely adapt to the needs of online businesses, so they will most likely not be successful.
How should I use a digital marketing agency?
Using a digital marketing agency has many advantages over hiring a traditional marketing team.
Marketing agencies can handle all aspects of your business, from client research to website design and traditional promotional strategies.
Summary on Digital Marketing Agencies
After a thorough analysis, research shows that only the largest business digital marketing agency is highly reliable for companies with more than 2 million in annual revenue.
This is because of their proactive, dedicated attitude to client success, accurate forecasting, and creative strategies.
A full-service agency should also include link-building services, which include expert content writing, blog creation, video creation, and micro-site promotion. They should also provide website audits and SEO audits.
Each of these services should be offered regularly,; the best ones will include several.
The best digital marketing agency will always include all the above-mentioned services to ensure the success of a particular marketing strategy.
For example, a large corporation’s marketing manager recently audited his in-house marketing staff’s work.
She discovered that the most common mistake her team made was to use keyword research only once and then rely on it when planning and implementing strategies.
This caused her team to miss opportunities, thus failing to ignite visibility among the key phrases they had been paid to achieve.
Agile marketing matters.
Selecting a Digital Marketing Agency: 8 Steps to Hiring an Agency for Small Business
Learn what a small business needs to know before selecting and hiring a digital marketing agency.
Hiring a digital marketing agency is a big deal. You want to know they have the knowledge and expertise to accomplish things. You are considering getting help from a digital marketing agency. You are buried and don’t seem to get ahead. I get it.
- Are you struggling to get quality sales leads?
- Are you getting enough web traffic to generate leads?
- The leads that you get are they turning into sales?
- Do you know what your conversions are over your marketing funnel?
CEOs are fed up with nonsense metrics. You should too. They are holding CMOs and marketing teams more accountable for bottom-line results.
Fournaise Marketing Group in London surveyed 600 CEOs and decision-makers to find that:
- 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.
- 70% think marketers bombard their stakeholders with marketing data that hardly relate to or mean anything to the company’s P&L.
- 67% think that, unlike CFOs and Sales Reps, [marketers] do not think enough like businesspeople. They focus too much on the creative, art, and fluffy marketing side and not enough on business science.
Only 9% of today’s marketing leaders believe traditional ad agencies are doing a good job adapting their service capabilities to the digital transformation revolution.
Compared to 22% that believe their agencies struggle to transition their service offerings and business model. 51% of marketers surveyed think their digital marketing agencies are playing catch-up.
Not all digital marketing agencies were created equal. Choosing a digital marketing agency is not a decision that should be taken lightly. And if you are reading this article, I’m sure you get it.
Many small businesses have been forced to work from home and shift how they market their business. They learned a lot over the past year during COVID-19.
With the countless digital marketing agencies today, choosing the right marketing agency for your small business cannot be easy. Your choice will reveal the quality of your marketing, which will affect your results.
In addition to our suggestions below, ask the potential agency, “How has COVID-19 impacted the agency’s work with clients?”
Marketers like you aren’t looking for digital marketing agencies playing catch up. I have talked to our clients who have worked with agencies over the past year. I discovered what components they look for when evaluating an agency’s performance or potential partnership.
What to Look For in a Digital Marketing Agency
There are no shortcuts to success. Building your digital strategy in capabilities is a process that requires significant time, training, and experience.
It would be best to have a digital marketing plan to drive traffic to your website, nurture leads, and increase sales. Companies that want to dive into blogging, social media marketing, video, SEO, email marketing, and website design might need outside help.
The marketing world is constantly changing, and hybrid agencies are rising. These agencies are tech-savvy, offer integrated services, hire and retain versatile talent and provide value for their clients.
The traditional agencies were unwilling or unable to adapt will quickly be left behind. Legacy systems slow down large, established marketing agencies.
Whereas hybrid marketing firms can install software and introduce processes, lower operating costs, increase productivity, and increase profitability quickly.
Hybrid agencies can build more scalable marketing technology models. They operate with cloud technologies, capitalize o online communication and mobility, and employ agile marketing methodology to drive results.
I have talked to our clients who have worked with agencies in the past. They helped me with the top 8 criteria they used to evaluate the effectiveness of their existing and potential partners.
Why Hire a Digital Marketing Agency?
Here are the primary reasons an organization seeks help from a digital marketing agency.
- They have a small internal team of 13 people and need ongoing support to lead them in the right direction.
- They lack an internal team and need to outsource everything because they don’t have the time to accomplish it themselves.
- They need help in a certain marketing area, such as content marketing, search engine optimization (SEO) strategy, website design, social media, marketing technology, or improving lead conversions.
Choosing the Right Digital Marketing Agency
Before you search for the ideal digital marketing agency, you may want to think about it before jumping to the first agency you see. A good number of businesses are out there, but not all of them will offer what they claim. So be careful.
You want a digital marketing agency to show you measurable results from their marketing services and help you grow your business.
Marketing has changed more in the past two years than in the past 50 years. It’s constantly changing. To see results from digital marketing takes time and is a continuous process, so choose carefully. If a marketing agency promises quick results, run. No, run fast.
From my experience, the results typically take time because the company may have a weak foundation. The foundation tells marketers how much building needs to be done. If a company’s foundation is weak, resources must be allocated to strengthen critical areas.
However, if your foundation is strong, time and money can focus on short-term digital marketing campaigns that produce faster results.
ou might also want to analyze SEO gaps against your top 3 competitors for keywords, web traffic, and backlinks.
Tired of being overwhelmed and worried you’ll never scale your business?
Learn how to evaluate and select your business’s digital marketing agency.
Marketing success requires a commitment to creating an exceptional customer experience consistently. Combined with transparency, agility, and accountability at all levels.
Let the digital marketing agency tell you the primary industries they cover, and they must share with you some tools and techniques they use.
Below are the top 8 components you should look for when evaluating and selecting a digital marketing agency.
Digital Marketing Agency Evaluation and Selection Criteria
1. Trust and Credibility
- Did they address my business goals in the sales process?
- Do they practice what they preach?
- Do they have: Social media presence?
- Blog? How often do they post?
- Do they have references and case studies?
- Are the agency personnel easy to get along with?
- Does their cultural vibe mesh with ours?
- Do they have the necessary marketing experience?
- Do they have proven industry experience?
- A Holistic Approach to Marketing Delivery
- Do they provide traffic generation, lead generation, lead nurturing, and customer acquisition services?
- Do they have services to reflect all stages of the buying cycle?
- Do they use data to guide the ongoing marketing strategy?
- Efficiency and Efficacy
- Is the turnaround time for services and deliverables reasonable?
- Do they have systematic delivery processes for services?
- Are they nimble and can act fast to real-time marketing opportunities?
- Are they results-driven and demonstrate that they will constantly test, change and innovate?
- Do they set clear expectations?
- Do they have a clear process for updating our team on the progress and timeline?
- Can the agency provide numbers around our progress toward our established goals at any given time?
- Will they be responsive if I have questions or concerns?
- Education and Training
Will they invest in training our team on software, methodologies, and digital tools to help us achieve our goals?
- Accountability and Measurement
- Are they laser-focused on driving business results?
- Do they set challenging but reasonable goals?
- Are they focused on measurement but won’t bombard us with meaningless metrics?
Here is a list of questions you should ask a prospective digital marketing agency.
Would you please describe your digital marketing agency’s process to meet our marketing goals?
The plan must outline an agile approach. Instead of asking about how they will help you accomplish your goals, ask them how. It’s easy for a marketing firm to say they will help you develop a sound strategy. WOW, not good enough.
Ask about the process and how it will yield more insights and results.
What was the marketing agency’s track record for similar cases? (Remember, every business is different)
Most digital marketing companies say they do it all. Maybe. Digital marketing services — from PPC to SEO to a website redesign — can help address your marketing needs and requirements. Remember, not all agencies can walk the talk. Have them show you.
Before moving forward with a digital marketing agency that says they can help you with everything. If search engine optimization (SEO) is your brand’s focus, ask the agency about previous clients they’ve helped grow through an SEO rollout.
If you’re still unsure about the specific marketing services you’re looking for, go for a marketing company that has been in business for 7-10 years or more. Opting for a marketing agency with experience setting goals and executing campaigns may be easier because they already understand what makes your target audiences take action.
What digital marketing strategies did it implement for its brand?
Before you sign an agreement, take a step back from your business marketing goals and ask a prospective digital marketing agency about theirs. You found them. Know to spend some time getting to know them. Let them give you insights into the digital marketing agency’s thought process and its direction.
- Do they keep up with the industry trends?
- What have been the results of their marketing efforts?
What lessons have the marketing agency learned from using its marketing tactics in its business?
A digital marketing agency can show you how but the results reveal more. Review its marketing case studies.
To what part or all of your marketing plan do you want the digital agency to perform?
For your marketing campaigns to deliver results, the marketing agency should be able to train you on meeting goals and mapping KPIs. Training ranges from using automation platforms to interpreting data from analytics platforms like Google.
How much will your marketing programs and projects cost?
What budget is required to implement the campaigns you want to invest in? Cheaper doesn’t necessarily mean better.
Ask about the estimated return on investment (ROI) and the agreement. What are the marketing deliverables you can expect? How long is the agreement? What is the timeline?
How will your marketing programs be measured?
Marketing is more than just an art and science. Holistic marketing is not just designing the best call-to-action on your landing page or picking the right font size for your web pages. The marketing agency you work with must be able to support its recommendations with data.
When talking with a prospective agency, ask questions on benchmarks, metrics, and analytics. If the agency uses jargon you don’t understand, ask what it is.
Aside from asking what should be measured, inquire how often the progress reporting should be made towards these metrics. Also, what adjustments can be made if data indicates that the campaign is not working?
When will you see the business and marketing results?
Marketing agencies promise that you can expect substantial ROI quickly. If you require inbound methodology, yielding results will take time. However, once you’ve built a revenue-generating machine, you’re in it for the long haul. Think of it as a long-term investment with compounding interest.
At Matrix, here’s the timeline that we share with our clients who ask about the amount of time it takes to see results when using inbound marketing:
- 3 – 6 months: You should see positive movement compounding each month.
- 6 – 18 months: You should see substantial traffic growth, Marketing-Qualified-Leads (MQLs), and Sales Accepted Leads (SALs).
Wrap Up for Digital Marketing Agency Services
Technology innovations continue to accelerate the rate of change in the marketing industry. Therefore, it has created a growing demand for tech-savvy, forward-thinking digital marketing agencies.
Trends and shifts in consumer behavior, business processes, software, data analysis, communications, and marketing philosophies have affected the need for evolving services.
Traditional marketing agencies, public relations firms, advertising, search engine optimization, and website development firms are all fighting to remain relevant.
They are grasping for new services, such as social media, mobile, and content marketing. The modern digital marketing agency focuses on what matters to their clients. This includes pricing, technology, staffing, infrastructure, processes, and purpose.
These agencies in professionals will adapt and evolve, and many traditional marketing firms will become obsolete.
Agile Digital Marketing agency has always thrived on truly understanding our clients’ business needs and creating integrated solutions that help them achieve their strategic business objectives.
Please share your best tip with us.
Are you not getting the results you had hoped for with your current marketing agency?
What is a Digital Marketing Agency?
What Services Do Digital Marketing Agencies Offer?
What is digital marketing?
How can digital marketing help me grow my business?
Digital marketing is the key to helping your business grow. Still, many business owners are unaware of where to turn once they hit a business plateau or don’t have enough time to use the internet to their advantage.