Top Product Branding Tips for a Product Business Learn about product branding a product based business is simple with these 7 tips. Why do we choose big brands over their cheaper alternatives? The answer is simple – because we trust them. And, believe it or not, the majority of customers think this way. According to […]
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Learn how to calculate MIRR with your financial calculator This article will show you how to use your financial calculator to calculate MIRR. Technology has beautifully given us the privilege of accessing the world at our fingertips. We can talk with our loved ones miles apart, carry out functions that generally take hours, and get
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Learn These 5 Models You Need for a CMOs Digital Marketing Campaign A great digital marketing campaign begins with how people react to your products and services. Digital marketing technologies have revolutionized the way brands used to interact with customers. Here are 5 digital marketing campaigns powered by AI that CMOs must know: What if
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High-Tech Startup Chief Marketing Officers Can Use These 7 Ways Content Marketing to Grow Leads The ultimate goal of every high-tech startup CMO (Chief Marketing Officer) is to grow the company as much as possible. The CMO job description startup should include content marketing experience. As a marketing expert, you already know your options for
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Growing an E-Commerce Business is not easy in a down economy but can be easier than in other brick-and-mortar stores. Growing an e-commerce business takes smarts and passion. There’s no denying that our economy has been drastically affected by the coronavirus pandemic. Learn how to grow your ecommerce business with digital marketing. The lockdown in
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You Need a Social Media Strategy if You Market in the Education Sector Social media strategy for the education sector is very important for marketing success. Widespread internet and digital media access has completely transformed the education sector. As incoming students and their parents start looking through different school options, they increasingly use social media
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Your marketing efforts matter with limited resources. Marketing efforts that don’t relate to improving your customer experience are wasting your time. In 2023, customer experience became the key brand differentiator. It has even surpassed price and product. This fact only proves that creating one-size-fits-all marketing strategies no longer resonates with consumers. To appeal to your
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A digital asset is anything that exists in binary data which is self-contained, uniquely identifiable, and has a value or ability to use. When the term originated in the mid-90s, digital assets were items such as videos, images, audio, and documentation. Some digital assets are unprofitable and digital assets management becomes important as the owners
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15 Trends You Need To Know To Succeed In Digital Marketing for Higher Education in 2020 Digital marketing for higher education is changing at a faster and faster pace. And COVID-19 has acted as a catalyst. There has always been stiff competition in the educational sector, with institutions battling to secure the most brilliant students
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An SEO audit checklist makes finding the gaps in your content and SEO strategy easy. You should start with an SEO audit checklist to rank on the search engines. It’s 2025. When was your last SEO or website audit? Learn about pSEO. You have been investing in SEO for some time, yet you are not
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