A fractional CMO is a great option for startups and small businesses A fractional CMO is a great option for startups and small businesses that need help with marketing but don’t have the budget for a full-time CMO. But the middle market is using high-end consulting firms like Matrix. Midmarket companies are struggling to keep up
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Case Study: Emily’s Website Traffic Transformation with Matrix Marketing Group Emily owned an e-commerce store specializing in eco-friendly home goods, but her website struggled to attract visitors. Despite offering high-quality products, her lack of robust content and SEO strategy kept her organic traffic stagnant. She realized that without expert help, she would continue missing valuable
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Content marketing is a marketing technique. Content marketing involves creating content designed to attract customers, encourage them to purchase products or services, or build long-term relationships with brands. Content can take many forms, including blog posts, videos, images, and text messages. Some companies even use live video streaming! While there are many different types of
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What is Shopify Stores, and How Does It Work Shopify Stores are high-flying e-commerce enablement platforms built for growth. Shopify makes it easy to start an ecommerce business without having any technical skills or spending a fortune on software. Starting an online store is hard. You need a professional, SEO-tuned Shopify website to design your site, integrate
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A detailed review of Constant Contact Constant Contact is a company that provides email marketing software to small businesses and nonprofits. In this article, I’ll tell you everything there is to know about a Constant Contact review, from my experience using it as an email service provider to the most common questions people ask me
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A must-read beginner’s guide to understanding WordPress SEO to increase website traffic. From Shopify websites to WordPress websites this beginner’s guide will help you learn how to add a solid WordPress SEO strategy. If you have a WordPress website and wish to increase your visibility in search engines, this guide is for you. This article
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Affiliate marketing is one of the most popular digital marketing tactics know in 2021. But, affiliate marketing is not something new, as it has been in existence ever since the early days of the internet and has gotten a massive splurge only recently. According to several studies, affiliate marketing is going to stay in trend
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Coupon marketing (coupon advertising) helps small businesses that want to increase their sales with a clever marketing technique. Coupon marketing is one of the oldest tricks is to offer a special deal on products to entice consumers. There are digital coupon marketing, coupon distribution services, and coupon advertising to contend with. Maybe you have heard
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When was the last time you looked at your digital sales process? Are your sales funnels firing on all cylinders? Boosting digital sales is a common aim shared by small- and large-scale businesses. And why not? In a world dominated by e-commerce, online sales determine the success and failure of any business. Constantly improving the
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Effectively using market analysis templates will help you develop your market analysis quickly. Market analysis is crucial to the success of your business in 2021. It is how you identify the gaps and dynamics in your industry and know where to fill your industry’s needs. However, conducting a market analysis isn’t a piece of cake. It
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