Author name: Ashley Andersson

She is responsible for developing, testing, and deploying AI-powered marketing solutions. This role requires understanding machine learning algorithms, data mining techniques, customer segmentation, and user behavior analysis. She designs efficient software solutions that leverage artificial intelligence tools to create personalized customer experiences and optimize marketing campaigns.

Ashley Andersson
product design methodology

How #1 Product Design Methodology Can Improve Your SEO Strategy

10 minutes of reading / By / / Marketing, digital marketing, digital marketing agency, Marketing Agency, seo, SEO agency

You can improve your SEO strategies with product design methodology Product design methodology is the process of identifying and meeting customer needs, desires, and behaviors to make the most appropriate decisions for their desired level of satisfaction.  This process applies to all service domains, including web-based services like SEO! Product design methodology Product Design Procedure

How #1 Product Design Methodology Can Improve Your SEO Strategy Read More »

Marketing Strategies Contractors

9 Best Marketing Strategies for Contractors Proven to Increase Leads and Sales

9 minutes of reading / By / / business

Increase Leads and Sales With These 9 Best Marketing Strategies for Contractors One of the most important aspects of marketing strategies for contractors is establishing an identity for your company. This represents who you are, what you do, and how it can provide a service to the marketplace. You’re a marketing manager for a contracting

9 Best Marketing Strategies for Contractors Proven to Increase Leads and Sales Read More »

crm processes

10 CRM Processes You Can Easily Automate Today

7 minutes of reading / By / / HubSpot CRM, HubSpot Sales Hub, sales technology

Here are 10 CRM processes that you can easily automate today Automating customer relationship management (CRM) processes will help companies improve their customer experience and put CRM processes at the heart of their business. CRM is a vital part of the customer’s experience, and with customer relationship management, you can: CRM and marketing automation can

10 CRM Processes You Can Easily Automate Today Read More »

Content Marketing Strategy

Create Your Global Content Marketing Strategy in 7 Proven Steps

12 minutes of reading / By / / business

A global content marketing strategy is a comprehensive and cohesive plan for global campaigns. You’re overwhelmed and don’t know where to start regarding global content marketing strategy. It’s about creating and sharing content that resonates with global audiences while strategically targeting specific markets to maximize exposure and engagement. Read on to learn how to create

Create Your Global Content Marketing Strategy in 7 Proven Steps Read More »

Inbound Marketing

Inbound Marketing for Lead Generation

26 minutes of reading / By / / inbound, HubSpot Marketing Hub, inbound marketing agency

Inbound marketing is a strategy that involves creating contextual content Inbound marketing generates more leads with a lower cost of acquisition. How do we know? We’ve been doing it for 30 years. All inbound is a bundle of marketing services to sell HubSpot’s technology. How did you wonder about this article? Maybe a referral or

Inbound Marketing for Lead Generation Read More »

email marketing lead nurturing

How Lead Nurturing Email Marketing can Help Sales Conversions

9 minutes of reading / By / / Marketing, digital marketing, digital marketing agency, inbound marketing agency

Lead nurturing email marketing can increase your help sales conversions. This article discusses how email marketing is a great way to stay in front of your customers and potential clients. If you understand your marketing funnel, you might wonder why a 5% lead capture from your website yields only 2% of sales. What? The average

How Lead Nurturing Email Marketing can Help Sales Conversions Read More »

Programmatic Advertising

What is Programmatic Advertising and How Does it Work?

13 minutes of reading / By / / digital marketing, programmatic advertising

How does programmatic advertising work?  Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second.  Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers

What is Programmatic Advertising and How Does it Work? Read More »

Pillar Content

Pillar Content: 10 Effective Tactics With Many Derivatives

12 minutes of reading / By / / business

Pillar content can be seen as any long-form piece of substantive information. Pillar content can be seen as any long-form piece of substantive information with many derivatives. Examples include eBooks, reports, and guides.  Pillar contents are central to your online marketing strategy because they provide you with a way to directly interact with your audience

Pillar Content: 10 Effective Tactics With Many Derivatives Read More »

smart targeting AI

Smart Targeting: And the Rise of AI?

11 minutes of reading / By / / advertising, Google Ads, programmatic advertising

How to Use Smart Targeting And the Rise of AI Smart targeting is a marketing application of artificial intelligence to predict the preferences and habits of internet users. Artificial intelligence uses previous user actions to decide how to display content best. The more information collected on a user, the more personalized the experience. Targeting allows

Smart Targeting: And the Rise of AI? Read More »

keyword research tools

12 Best Keyword Research Tools

15 minutes of reading / By / / business

12 Best Keyword Research Tools 12 Best Keyword Research Tools Learn about the 12 Best Keyword Research Tools in 2025. Keyword and keyword research tools are the first part of any content marketing strategy. But while researching keywords can be tedious and time-consuming, not to mention difficult, if you’re unsure which keyword research tools are

12 Best Keyword Research Tools Read More »

Start typing and press enter to search