Author name: Ashley Andersson

She is responsible for developing, testing, and deploying AI-powered marketing solutions. This role requires understanding machine learning algorithms, data mining techniques, customer segmentation, and user behavior analysis. She designs efficient software solutions that leverage artificial intelligence tools to create personalized customer experiences and optimize marketing campaigns.

Ashley Andersson
top issues facing cmos

2022 Top Issues Facing CMOs: The Agony of Being Overwhelmed

Digital Marketing Solutions for Top Issues Facing CMOs in 2022 and into 2023 Many CMOs are feeling the pressure to deliver results in a constrained environment. With so much competition, it is difficult to stand out from the crowd and generate greater revenue for your business. CMOs are feeling the pressure to deliver results in

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web marketing

11 Can’t Miss Web Marketing Strategies to Send Sales Soaring

Boost sales with these 11 proven web marketing strategies Web marketing is the internet-based promotion of businesses or organizations that employ techniques for generating online traffic or leads via Web content. Web marketing is often used as a wider traditional marketing strategy component.  Web marketers may employ different strategies to generate traffic, such as search

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Buyer Personas

How to Create #1 Top Buyer Personas for Your Business

Buyer personas are an important part of any marketing strategy. However, buyer personas are only effective if they are realistic and match buyer needs to ensure your marketing, product development, and sales tactics are effective. You’re tired of spending money on marketing that doesn’t work. To ensure the effectiveness of your buyer personas, they must

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Lead Capture Strategies

Create Lead Capture Strategies by Building a #1 Selling Machine

Create lead capture strategies and build a solid pipeline Learn how to get your lead capture strategies to produce better results from your marketing efforts. You can’t just create content for the sake of capturing leads. It needs to be relevant and compelling enough that your audience will want to sign up. This is where

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product design methodology

How #1 Product Design Methodology Can Improve Your SEO Strategy

You can improve your SEO strategies with product design methodology Product design methodology is the process of identifying and meeting customer needs, desires, and behaviors to make the most appropriate decisions for their desired level of satisfaction.  This process applies to all service domains, including web-based services like SEO! Product design methodology Product Design Procedure

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Marketing Strategies Contractors

9 Best Marketing Strategies for Contractors Proven to Increase Leads and Sales

Increase Leads and Sales With These 9 Best Marketing Strategies for Contractors One of the most important aspects of marketing strategies for contractors is establishing an identity for your company. This represents who you are, what you do, and how it can provide a service to the marketplace. You’re a marketing manager for a contracting

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crm processes

10 CRM Processes You Can Easily Automate Today

Here are 10 CRM processes that you can easily automate today Automating customer relationship management (CRM) processes will help companies improve their customer experience and put CRM processes at the heart of their business. CRM is a vital part of the customer’s experience, and with customer relationship management, you can: CRM and marketing automation can

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Content Marketing Strategy

Create Your Global Content Marketing Strategy in 7 Proven Steps

A global content marketing strategy is a comprehensive and cohesive plan for global campaigns. You’re overwhelmed and don’t know where to start regarding global content marketing strategy. It’s about creating and sharing content that resonates with global audiences while strategically targeting specific markets to maximize exposure and engagement. Read on to learn how to create

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Inbound Marketing

Inbound Marketing for Lead Generation

Inbound marketing is a strategy that involves creating contextual content Inbound marketing generates more leads with a lower cost of acquisition. How do we know? We’ve been doing it for 30 years. All inbound is a bundle of marketing services to sell HubSpot’s technology. How did you wonder about this article? Maybe a referral or

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