A global content marketing strategy is a comprehensive and cohesive plan for global campaigns.
You’re feeling overwhelmed and don’t know where to start when it comes to global content marketing strategy.
It’s about creating and sharing content that resonates with global audiences while strategically targeting specific markets to maximize exposure and engagement.
Read on to learn how you can create a global content marketing strategy in 7 steps.
What is a global content marketing strategy?
A global content marketing strategy is a comprehensive and cohesive plan for global campaigns.
It’s about creating and sharing content that resonates with global audiences while strategically targeting specific markets to maximize exposure and engagement.
Read on to learn how you can create a global content marketing strategy in 7 steps.
Steps for creating your global content marketing strategy
- Define Your Global Audience
- Determine Which Search Engines You Need To Rank For
- Optimize Your Site Architecture
- Create Targeted, Relevant Content
- Find And Use The Right Social Media Channels
- Measure Content Performance
- Evaluate And Improve
There is no right or the wrong number of steps you need to follow in global content marketing. It’s a continuous, ongoing process, and you’re always trying new things and tweaking the formula.
Ideally, global web pages should be created with global users in mind and not based on affiliate sites or global rankings.
While global rankings might help your global site get exposure, it doesn’t provide any direct (monetary) value until someone has purchased something from your global website.
With global content marketing, you need to focus on developing global pages that solve customer problems and give them what they want when they arrive at your global website – this will lead to more conversions and revenue.
You can do this by using cohesive (and siloed) global web copy that targets specific regions and global users.
By connecting global web pages with global social media channels, you can drive global traffic to your global site and increase global conversions by optimizing global web content for social sharing.
A must for your global content marketing strategy.
One of the most effective social media strategies is to use an RSS feed with global keywords to share on Twitter or Facebook.
You can also improve upon global web copy so that when people do decide to share your content, they’re also able to add their insight (and value) when they post links back to your global website.
Adding more valuable information in these comments makes others more willing to share your global page again because the link contains useful information that adds value for others who view it.
Google Analytics provides you with global insights to create global web pages that lead to global conversions.
This will help you connect with the global market and expand your global business revenues.
Starting, it’s a great idea to add global keywords (in synonyms) in global metadata properties such as the title tag, meta description, and even local page copy for mobile sites.
Once you have global keywords included in these global web page components, Google knows what your site is about and what it should rank for and directs traffic accordingly.
All this combined, plus global social media sharing campaigns, will take any content marketing strategy from good/okay to one that helps grow your global audience while driving more revenue into your global company coffers.
- global marketing agency (inhouse vs. outsource)
- global website design (and global mobile site)
- global web copy (and global keywords, local keywords; siloed to target specific regions in the world)
- global social media campaigns (including global SEO campaigns for global rankings, international social media campaigns – Facebook, Twitter, Pinterest, et cetera.)
- global marketing strategy
- local media global marketing campaigns (including global SEO)
- global web copywriting and optimization
- global home page design, global services page design + global contact us page
If you’re feeling overwhelmed and don’t know where to start, this guide will take you through the essential steps you need to create a successful enterprise-wide content marketing strategy.
You can do this by using cohesive (and siloed) global web copy that targets specific regions and global users. Google Analytics provides insights on what your site is about globally to target traffic accordingly by adding global keywords.
Create a scalable global content marketing strategy in 7 steps. If you’re feeling overwhelmed and don’t know where to start, this guide will take you through the essential steps you need to create a successful enterprise-wide content marketing strategy.
Define your target audience with your global content marketing strategy.
First things first: figure out who you’re trying to reach with your global content marketing strategy. If you have a global customer base, it’s useful to group them into segments by region or spoken language.
To create relevant global content for each target audience, you’ll need to know what they want from your business.
Define your target audience based on their country, language, and interests. If there is a global customer base for your business, segment the global customers by region or language to create relevant global content specific to each group.
For example, if you run a global restaurant chain, your French-speaking customers will probably be interested in new Parisian eateries and the best croissants in town.
On the other hand, English-speakers might prefer general guides on where to eat in London, including a wide variety of restaurants appealing to different tastes and budgets. Your global content marketing strategy must carry a budget for this.
Your global customers are segmented into groups by language or region. You know who they are, what they want from you, and the best way to communicate with them.
Further list segmentation will occur in the middle of the funnel, typically called lead nurturing. It is handled by a marketing automation platform such as shark spring.
What does your target audience want from your business?
To understand what your target audience wants from your business, you must understand the customers’ jobs, customer pains, and customer gains.
Now looking internally at your products and service, it’s simply a list of what you offer. Make him Des all the item share customers can see on your website.
The bundle products and services help your target customers complete either functional, social, or emotional jobs or help them satisfy basic needs.
It is critical to acknowledge that products and services don’t create value alone–only to specific customer segments and their jobs, pains, and gains.
All of this can be collected through both primary and secondary marketing research.
Articulate global goals & create measurable objectives.
Articulate global goals & create measurable objectives. Now that you know who you’re trying to reach with global content marketing, figure out what you want to accomplish with it.
We recommend using global goals and objectives to define the measurable, time-bound results you’re trying to achieve.
For example, if one goal is increasing global customer engagement, an objective might be creating one new video every week that’s relevant for different segments. Start by asking yourself these global questions:
- How should many global customers be engaging with your global content?
- What does your target audience want from your business
- They want to be valued as a global customer.
- The answer is simple they want products that make them feel good, solve problems, or satisfy a need.
Global customers are an integral part of your global business, and you want to ensure global marketers properly understand them.
This includes understanding their language or regional preferences, the products they need every day, and how global marketers can reach them in their native tongue.
How do you align your products with customer’s problems?
With global content marketing, it’s important to write global, flowing copy that addresses the customer’s needs in every area you offer products.
The benefit of developing global content is that it can speak to a diverse global audience and increase your search engine optimization results by including keywords from all over the world.
How do global content marketing and SEO work together?
Global content is a great way to increase targeted traffic from international search engines.
There are over 100 languages spoken worldwide, so catering your global strategy to these different regions means you can offer relevant global web content that speaks directly to people of each region.
For example, suppose your global online store sells clothing for women.
In that case, you could create various micro-sites that target women in Australia, Europe, or Asia by changing your global keywords and landing pages according to their country backgrounds.
This will then help generate more targeted global search engine traffic and increase user confidence as they feel like each page was created just for them.
How do I optimize global web content for local audiences?
To help boost global search engine optimization (SEO), global web content needs to be optimized for global audiences.
For example, if you’re selling baby clothes that come in various colors and designs, you might want to include global keywords like “black Audi” or “white Audi” on your global site. But what about the other colors like grey, green, and red?
You’ll need to make sure global keywords regarding these colors are included so that people worldwide searching for them will see your global website as one of their top choices.
What’s the best way to create a scalable global web content strategy?
One of the most important aspects of creating a scalable global web content strategy is mapping out your desired customer journey before writing any copy.
For global web content to be effective, it must resonate with your global audience and speak to their needs.
By understanding who your customers are and what search terms they’re using, you’ll be able to create content that speaks directly to them and boosts global SEO results.
How do I decide which global search engines my global site should rank for?
One of the most important things about global SEO is choosing which global regions you want your website to appear in top global search results.
The simplest way to figure this out is by looking at where your current customers are located and tailoring your global web pages so they can help convert those particular regions into new customers.
You can also look at which keywords people from each region type into their local Google and Yahoo! global search engines and optimize your global web pages so they’ll be more likely to appear for those keywords.
What’s the best way to create global site architecture?
One of the most important aspects of global SEO is creating global site architecture that leads users from one global page to another based upon their needs and location. When it comes to global content, there are two types: siloed and cohesive.
Siloed global web copy targets just a few regions and consists of multiple pages on different URLs. While this strategy can help you increase targeted traffic, it doesn’t offer as much cohesion as cohesive global content.
With cohesive content, each page is optimized according to various customer queries, categories, and links back to other appropriate global web pages like:
- global content marketing
- global internet marketing
- global marketing strategies
- global search engine optimization (SEO)
- global site architecture and more related keywords.
Using these terms in your article can make it relevant to many people who might be searching for information on the same topics.
If you’re not sure what other keywords to use, you can always do an online search for “global content marketing” and see which results appear – this will give you an idea of what other keywords are out there that are closely related to your topic.
Find the right channel for each piece of content for maximum visibility and engagement
You need to find out what media platforms people in your global audience are most likely to use and then develop global web content that targets these platforms.
A global content marketing strategy can be successful if you know how to use the right global channels for your global web content.
At IBM, we ask what the target audience read, what they read, and what medium they read it on?
One of the first steps to global content marketing is social media outreach. Social media sites are global and offer many global channels for your global web content.
You can use Twitter, Facebook, LinkedIn, or any other global social media platform to connect with people all over the world.
How do I track my global content marketing strategy performance?
Setting up a Google Analytics account for your global site will help you track the performance of global web pages.
- Measure global web content performance
- Track global web content performance
- Optimize global web content effectiveness
This will include data that reflects where visitors came from and what they did on your global website after they left.
It’ll provide you with key insights into which global pages on your website are working best to produce leads, conversions, traffic, and more so you can make changes on those pages if necessary.
It’s also a good way to track global web content performance and improve upon it over time.
Conclusion on global content marketing strategy
The global marketing agency team is here to help you take your global business global with a scalable content marketing strategy that will work for all of the channels you’re using to market.
Using web copy that is cohesive and siloed and Google Analytics insights on what the site is about globally, we hope this article has helped give you some ideas on how to accomplish it.
We also want people who read our blog posts like this one to know they can contact us anytime if they have any questions or need any assistance implementing these principles into their digital marketing plan!
Need help with your global content marketing strategy?
If there’s anything else specific you want more information on, please let us know below in the comment section.
General FAQs about global content marketing strategy
What is a global content marketing strategy?
A global content marketing strategy is a comprehensive and cohesive plan for global campaigns. It’s about creating and sharing content that resonates with global audiences while strategically targeting specific markets to maximize exposure and engagement.
How do you create awesome global web copy and optimization?
Three global copywriting tips: (1) Tailor global web copy and optimization to specific regions and global users; (2) Add global keywords in your Google Analytics account for your global site to target traffic accordingly (by adding global keywords in its campaigns); and (3) Use the tips from this article as a starting point, but feel free to create an awesome global content marketing strategy by following the lead of other content that has proven successful on a local level before scaling it globally!
What Is International Content Marketing?
It’s an approach to content marketing that involves tailoring content to a global audience or creating content that will appeal to someone in country A and content that will appeal to an audience in country B as well.
