landing page

How to Create a Landing Page for 30% More Leads

Landing pages are the lifeblood of any marketing strategy. 

Here is all you need to know about landing pages: how to create them, how to optimize them, and what you should avoid doing at all costs.

Landing pages are the lifeblood of any marketing strategy, and they can be really powerful if done right! Landing pages are a great tool for A/B testing because there’s only one place the user can go when they click on it. 

The user should know what they are supposed to do on the squeeze pages, which is why you should make that clear. If there is no clear action, then readers may get confused and leave the page.

The first step to creating a landing page is understanding the goals of the landing page and what you want your user to do (e.g., click on something).

But creating a web page is easier said than done! You want to make sure to spend enough time on the page’s design, which includes copywriting. A squeeze page must be well-designed, easy to navigate, aesthetically pleasing, and have a high-quality copy.

It is very important not to make these errors when creating a landing page – bad design has nothing with how it looks or how pretty it is. Rather bad design means that website isn’t user-friendly or the headline will not convert.

The first step to creating a landing page.

Landings pages are generally single web pages that contain little or no distractions, and you purpose of the page should be to get the user to act (e.g., click on something). 

The action you want your users to take can vary; however, what you ask your user to take should be clear.

You want to make sure to spend enough time on the page’s design, which includes copywriting. Squeeze pages must be well-designed, easy to navigate, aesthetically pleasing, and have a high-quality copy.

A landing page is also a great tool for an A/B test because you can only send the users who visit the page to one place. There are no other distractions, which makes it an ideal tool for testing things like price, design color, length of copywriting, style of web design, etc.

What is a landing page (also called squeeze pages)?

landing page squeeze pages

When someone visits a landing page, it is best to make sure they know what to do. However, it can be hard to make the user understand what the goal of the website is. 

The easiest way to tell them would be with words, pictures, or both. Whatever you do, just make sure that you are crystal clear on what they are supposed to do.

Landing pages are single web pages that usually only have one thing on them- an action button- which will lead you towards another page.

For example, if you want people to sign up for your newsletter then you’ll have a button right at the top of your squeeze pages that says “Subscribe.”

What are landing pages?

They are one of the most misunderstood and underutilized tools in the marketing industry.

Landing pages also called “squeeze pages” (referring to the process of “squeezing” a lead by landing them on a landing page) are a single web page that usually only has one thing on it- an action button- which will lead you to another page.

It lets you be very direct with your visitors about what you want them to do. For example, if I wanted people to sign up for my newsletter, I would have a “Subscribe” button right at the top of my landing page.

Bad design, clickbait, and lack of clear action are all common landing page no-no’s.

The landing page should be easy to scan and understand without needing much explanation. The landing page should also be visually appealing, using both images and text aesthetically pleasing.

Don’t make landing pages too wordy because you’ll overwhelm your visitors with information, leading them to leave the landing page before finding out what it is they were supposed to learn or do there. You don’t want your landing page visitors to bounce (leave your site) as soon as they land on the landing page, either. It would be nice if they took action instead!

It’s important to optimize landing pages by ensuring that it has good SEO practices and keywords and content marketing strategy. Finally, driving traffic to squeeze pages will help your landing page to become successful.

  • landing page tone and the copy must be conversational to sound direct
  • design landing pages in a simple, aesthetically pleasing way
  • focus on keywords/content marketing when optimizing for SEO
  • good ways to drive traffic are split tests or social media campaigns.

Anyone can benefit from squeeze pages because they are direct and clear about what the user needs to do.

Landing pages are especially great for marketing campaigns where you want people to take one particular action (e.g., signing up for a newsletter), but squeeze pages also work well for websites that have a single product or service they offer because it lets users know exactly what you do right away.

One major mistake people often make when designing their landing page is to create an aesthetically pleasing landing page, only to forget the tone and copy used. You must use a conversational tone in your landing page copy to make it sound like you’re speaking directly to your readers.

Who should be using landing pages?

Anyone can benefit from squeeze pages because they are so direct and clear about what the user needs to do. 

Landing pages are especially great for marketing campaigns where you want people to take one particular action (e.g., signing up for a newsletter), but squeeze pages also work well for websites that have a single product or service they offer because it lets users know exactly what you do right away.

Why use landing pages?

Why use landing pages

Landing pages are great for marketing campaigns because they encourage your readers to take an action. They work well if you have a single product or service that you want the user to know about.

Landing page are designed to help build your email list.

What landing pages are not for?

Landing pages are not for your homepage, backlinks/resources page, or anything that does not have a call-to-action. 

Landing pages should be single web pages with one main goal. For example, you can use sales pages to promote blog posts but if the landing page is about getting people to subscribe to your newsletter then you would want to make sure that blog post has nothing else on it besides a “Subscribe” button. 

Landing page vs sales page If you were wondering whether sales pages and sales pages are the same things…they’re not! 

A landing page focuses on a single action – e.g., sign up for a newsletter – while a sales page encourages users to buy something through a link. A landing page is a single web page for a marketing campaign, while a sales page is designed to sell something.

Action vs. Information landing pages

Information pages are just that – information-based. These web pages have more than one goal, and they’re designed as knowledge bases rather than as persuasive landing pages intended to convince people of something. 

In other words, web pages encourage the reader to take action (e.g., sign up), while information sales pages guide finding solutions (e.g., FAQ).

If you still aren’t sure what web page or sales page you should use, then think about who your target audience is and how it would benefit them if they took the action you want them to take.

When designing a landing page errors to avoid

designing a landing page errors to avoid

It is very important to avoid making these errors when creating a page. Otherwise, the user might not trust you and leave the page.

Bad design

The bad design has nothing to do with how it looks or how pretty it is. Rather, bad design means that the website is not user-friendly.

Clickbait

Clickbait means that the web page is designed to trick you into clicking on something so that it might be appealing, but when you click on said link, it takes you somewhere else. For example, the link’s headline may say “10 Reasons Why You’ll Get Rich if You Click Here!” but when you click, it takes you to a donation page for starving kids.

No clear action

The user should know what they are supposed to do on the page, which is why you should make that clear. If there is no clear action, then readers may get confused and leave the page.

The steps to creating a landing page

First, you will need to create the landing page. You should start by writing down the goal of the landing page. What questions do you want to be answered on the landing page? What would be your page benefit/solution? What are some landing pages tips you can provide for web page copywriting?

Next, make sure to design sales pages in a way that is easy to understand while also being visually appealing. This means having clear calls to action and making sure the text is laid out in an aesthetically pleasing fashion.

After designing your landing page, it is important to work on optimizing it with good SEO practices. 

A good place to focus on when doing this is keyword research and content marketing. After that, it’s time to drive traffic to your web page. 

There are several good ways you can do that by split-testing pages or creating page campaigns on social media.

What is a thank-you page?

What thank-you page

A thank-you page is a landing page that you use to collect email addresses in exchange for something. For example, if you’re running a giveaway, you might have a landing page with all the details about the contest and one big button at the bottom that says “Enter Now!”

By landing users on this page, they can enter their email addresses. The landing page captures their email address so that when the winner is announced, they are automatically entered in the draw.

  • web page can be used to collect email addresses if a “thank you” page is created
  • landing pages work best for giveaways and campaigns with a single action in mind (e.g., sign up, share)

Landing pages are extremely useful for marketing strategies because they simply direct users on what they should do or find out on the landing page. 

Sales pages also only have one goal, meaning page visitors will almost always take the intended action.

  • landing pages must be easy to scan and understand without needing much explanation
  • web pages should be visually appealing through both images and text
  • landing page tone and the copy must sound direct but conversational
  • “good SEO practices” refers to optimizing through keywords and content strategy
  • squeeze pages are useful for any marketing campaign because they direct users on what to do next

Anyone can benefit from landing pages because they are simple, straightforward, and clear about what the user needs to do.

Landing pages work especially well for campaigns that have a single action in mind because it makes it easier for web page visitors to take the intended action. Those page visitors are also more likely to complete their goal than those who land on websites with multiple options or links.

How to optimizing landing pages

optimizing landing pages

Optimizing landing pages is important to help with SEO and stay on top of your landing page visitors’ needs.

Remember, landing page visitors will only take the intended action if the page makes sense and is easy to scan and understand. Tone and copy should also be conversational but direct. 

It’s also important to drive traffic to pages through social media campaigns or split tests.

What you should avoid at all costs:

  • Make sure that web pages are appealing visually when they use images and text in an aesthetically pleasing way
  • Landing pages should direct users on what to do next – web page visitors are more likely to take the intended action if there is only one option or button
  • Remember that the page tone and the copy must sound direct but conversational
  • Optimize landing pages with keywords/content marketing for SEO purposes
  • Ensure that have just one goal in mind – this will ensure that page visitors are being directed towards their intended action
  • Drive traffic to pages through social media campaigns or split tests
  • Eye-catching headline
  • Numerous bullet points describing features and benefits (sales pitch)
  • Pictures of the product or service
  • Sign up form on a web page with enticing offers
  • One call to action so page visitors know what to do next (no confusion)
  • Make sure are appealing visually when they use images and text in an aesthetically pleasing way

Make sure you use some of these tips when creating your page! They can be really powerful if done right. 

A huge mistake people make is not testing them out enough before they start using pages.

Always remember sales pages are useful for any marketing campaign because they direct users on what to do next. 

Anyone can benefit from pages because they are simple, straightforward, and clear about what the user needs to do. 

Also, web page visitors will only take the intended action if the web page makes sense and is easy to scan and understand.

Landing page design tools

When landing page design is crucial to your marketing strategy, website page design tools can be really helpful. Getting the web page creation process right with design tools can help you with landing page examples and web page templates. 

With these website page design tools, you’ll be able to create a page quickly and easily and start seeing results with your pages.

One of the best landing page designs is created with page designing software because it includes all of the features you need for a successful campaign.  The most important elements for great pages are:

Also, sales pages should direct users on what to do next – web page visitors are more likely to take the intended action if there is only one option or button. Landing pages tone and the copy must sound direct but conversational. 

Optimize landing pages for keywords/content marketing for SEO purposes.   

Ensure that pages have just one goal in mind – this will ensure that page visitors are being directed towards their intended action. Drive traffic to web pages through social media campaigns or split tests.

These landing page design tools provide examples and page templates to get your innovative juices flowing.  With web page design tools, you can even build mobile web pages, so mobile visitors on various devices will easily see your landing page on their screens.

Another great page tool is designed for startups and small businesses because it has easy-to-use and customizable web pages for all types of marketing needs: social media, lead generation, email promotions, and more. 

It also includes unique features that allow you to conduct surveys and gather leads with ease – no technical skills needed! 

SharpSpring Land Pages

SharpSpring landing pages are designed to be easy to use and customizable with landing pages templates and web page examples that can meet any marketing need: social media pages, lead generation sales pages, email landing pages, and more. 

SharpSpring’s landing page templates will help you create a landing page quickly and easily. They also provide amazing features like conducting surveys and lead generation with ease using their web page software.

Landing pages are a great way to increase conversions and sales. But page design is really hard!

They’re difficult to create from scratch because sales pages need images, text, colors that all look good together.  It’s also hard work trying to figure out the best page design for your business – you have no idea where to start with page creation!

Landing page design is hard and confusing.  There’s a steep learning curve, and it takes tons of practice to get pages done right.

It’s difficult to create web pages from scratch because they need images, text, colors that all work together in harmony.  

It can be incredibly overwhelming trying to figure out the best landing page design for your business is – you have no idea where to start with page creation!

With SharpSpring squeeze pages, creating a page has never been easier! Their web page templates will help you create an amazing-looking page quickly and easily. 

You’ll be able to choose from dozens of professionally designed website pages or use their powerful editing tools if you want more customization options.  With just one click, you’ll have sales pages for lead generation, social media campaigns, and so much more!

Unbounce

best landing page software unbounce

About: From them: “Unbounce is the easiest way to build and test custom landing pages, website popups, and sticky bars. Improve your post-click conversion rates and launch more campaigns, fast.”

Unbounce was the first-page builder software. You could say they invented the category.

I’ve used it for various projects within the last few months, and it’s still one of the best page software tools out there. 

It’s perfect for optimizing performance marketing campaigns, creating “coming soon” pages, capturing emails on-site, and describing those hard-to-explain elements of your product offering.

landing page builder software

Ease of Use

  • Easy user interface
  • Easy drag-and-drop editor
  • Friendly plugins, form creation, and page design
  • Can edit pages to make them mobile-responsive
  • Easy to read “stats engine” for reading analytics fast

Features

  • 100+ out of the box templates
  • WordPress integration
  • Unbounce squeeze pages and pop-ups may be integrated with the most popular email, CRM, and analytics tools, such as MailChimp, WordPress, AWeber, etc.
  • A/B testing
  • Dynamic keyword insertion for SEM campaigns
  • Add sticky headers and popups to pages
  • Add maps
  • Clone and edit entire pages
  • Add custom scripts and pixels
  • AMP mobile pages

Price

$80/month for the Essential plan. The Optimize plan is $120/month, and the Accelerate plans and Scale plans are $200 and $300, respectively. The Essential Plan is great if you’re an entrepreneur or company with under $100,000/month in marketing spend.

I remember what it was like starting with web page software. It can be confusing, and Unbounce is so intuitive… you’ll be able to make your first page 10 minutes from now.

Even if you have no design experience, you simply choose one of Unbounce’s elegant pre-made templates and insert your brand elements. Pages look professional, and they convert!

Unbounce and Instapage are admittedly quite similar, and they’releadYou cannot be my two favorite tools. You probably can’t go wrong with either, but given that Unbounce is way more affordable.

Leadpages

best landing page software leadpages

Leadpages allows you to easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to e-commerce.

Easily fine-tune your campaigns for maximum impact by testing multiple versions side-by-side so you can keep what’s working and ditch what doesn’t.

Ease of Use: 4/5

  • Easy to move content around: truly drag-and-drop
  • Has plugins, form creation and page design
  • Can edit pages to make them mobile-responsive

Features

  • 160+ out of the box templates
  • Unlimited Mobile-Responsive Pages
  • Works with 40+ tools
  • Captures leads with forms in an easy format
  • A/B testing
  • Can integrate with WordPress
  • Cannot easily publish pages to your URL
  • There is very little customer support at the lowest pricing tier

Price

$27/month for the Standard plan, $59/month Professional plan, and $239/month for the Advanced plan.

Leadpages is an above-average landing page software tool. I think it’s a strong form creator and is the cheapest option! Plus, it’s easy to use.

The problem is the design and editing. You simply can’t get pages to look as you want them to. The editor is a little clunky, and the templates aren’t perfect like Instapage or Unbounce. The product of your work will look like a “Leadpage,” not a beautiful, professional web page.

However, there’s no question, Leadpages will deliver you higher ROI on your campaigns. If you’re a small business, Leadpages may be the choice for you.

Instapage

best webinar software instapage

About: Instapage allows you to create stunning, on-brand, mobile-responsive web pages from one of 200+ templates. No developer is needed.

Instapage is incredibly powerful. It’s a simple “drag and drop” web page builder that creates pixel-perfect pages. Unfortunately, it was quite expensive, and as such, it’s more of a large company and agency tool.

It takes about 2 minutes to set up, and it has an extremely user-friendly, customizable editor, which will undoubtedly earn you more leads, cheaper.

In their own words: “own your post-click experience and maximize your conversion rates with Instapage, the most powerful page platform for marketing teams and agencies.”

Plus, integrating your pages into your website requires no code. Below is a coming soon splash page we made for our SEO tool GrowthBar. You can see, it has calls-to-action, moving elements, and is easy on the eyes to boot!

Instapage product shotInstapage is a true drag-and-drop editor

Ease of Use

  • Best user interface and easiest to use
  • Direct WordPress integration
  • Easy to move content around: truly drag-and-drop
  • Friendly plugins, form creation, and page design
  • Can edit pages to make them mobile-responsive in under a minute
  • Easy to read analytics and lead list exports

Features

  • 200+ out of the box templates
  • Codeless integration with Google Analytics, Facebook Advertising, and more
  • Capture leads with forms and sends them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber, and more
  • A/B testing (higher pricing tiers)
  • Heatmaps (higher pricing tiers)
  • Ability to add custom code to pages
  • Real-Time Visual On-Page Collaboration
  • AMP & Thor Render Engine
  • Built-in Heatmaps
  • Global Blocks for universal content changes

$399/month for the core plan — which should give you everything you need to set up and capture leads in 15 minutes. Agency and Team plans begin at $999/month. It’s very expensive but definitely among the most powerful in terms of feature set for enterprise companies.

Instapage is the most functional, user-friendly, high-performing, easiest, and most powerful landing page software. It truly requires no code to operate and is perfect for large businesses and mom-and-pop ecommerce shops alike. It’s particularly awesome for Google Ads and Facebook Ads specialists.

Instapage has 300+ Capterra reviews, more than any other landing page builder. It allows you to customize pages fully and integrates with every software you might already be using.

As teams and agencies scale production, built-in visual collaboration helps speed up design reviews by allowing users to make comments, provide feedback, and resolve issues. This ultimately eliminates time-consuming bottlenecks inherent in design reviews.

Unfortunately, the price and often dismal customer support make Instapage difficult to choose over Unbounce, given the similarities of the features.

WEbsite page design tools – what they can do for your marketing strategy and why landing page design is crucial to a successful campaign. 

Target landing pages tool, Landing page designing software.

ConclusioConclusion on landing pages

Landing pages are the lifeblood of any marketing strategy, and they can be really powerful if done right! Here is all you need to know about pages: how to create them, how to optimize them, and what you should avoid doing at all costs.

Now that you know how important sales pages are within any marketing strategy, use these tips when creating your lander!

Make sure that web pages are appealing visually when they use images and text in an aesthetically pleasing way; pages should direct users on what they need to learn, do, or buy next. Website pages are useful for any marketing campaign because they direct users on what to do next.

Anyone can benefit from sales pages because they are simple, straightforward, and clear about what the user needs to do. 

Also, web page visitors will only take the intended action if the page makes sense and is easy to scan and understand. 

Make sure that pages are appealing visually when they use images and text in an aesthetically pleasing way; sales pages should direct users on what they need to learn, do, or buy next.

Make sure that squeeze pages are appealing visually when they use images and text in an aesthetically pleasing way; pages should direct users on what they need to learn, do, or buy next.

Web pages are useful for any marketing campaign because they direct users on what to do next.

Anyone can benefit from pages because they are simple, straightforward, and clear about what the user needs to do.

Also landing page visitors will only take the intended action if the page makes sense and is easy to scan and understand.

Make sure that pages are appealing visually when they use images and text in an aesthetically pleasing way; sales pages should direct users on what they need to learn, do, or buy next.

General FAQs

What landing page should I create?

The landing page you create should be different for each landing page niche. Some landing pages are specific to your company, others are designed for capturing user information generally, and some squeeze pages offer prospects the opportunity to subscribe to an e-newsletter or blog posts. It’s important to define the outcome of any given landing page before you start building it.

Does landing page conversion rate increase with word count?

No. landing page conversion rate increases with landing page quality. BIG MISTAKE! You’ve constructed a squeeze page and now it’s time for the A/B testing! Research shows that landing pages perform better when tested against each other, making one (or more) of the most successful in getting conversions from visitors who land on your site.

How to design landing pages better than my competition?

No matter what type of landing page design you choose – avoid using too many elements because too many things distract readers from your main points. And remember that content is king! Keep visitors on your site by optimizing for conversion with persuasive copywriting, effective headings, relevant illustrations, and more!

Should you use a landing page tool or build the landing page yourself?

Landing pages tools are one of the most useful squeeze pages design crafting utensils in your web page toolkit. You can use landing page builders when you want to create a web page from scratch, but there’s not always a need for this when software handles it for you.

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