Table of Contents
- 1 You can improve your SEO rankings and drive more website traffic by implementing better content optimization.
- 2 What is Content Optimization?
- 3 Content Optimization Starts with High-Quality Content
- 4 Flesch-Kincaid Readability Scores
- 5 Bring out High-Quality Content
- 6 Brand Quality Means Trust
- 7 Publish Relevant Content
- 8 The Header Tags help Improve Your Content Optimization
- 9 Develop Authoritative Content
You can improve your SEO rankings and drive more website traffic by implementing better content optimization.
When was the last time you performed a content optimization audit for your stuff?
What strikes your mind when you come across the term SEO? Where do you invest all your energy when you are simply trying to perk up the SEO ranking of your website?
Most of people pay close attention to keywords and not much on anything else. Not a good idea.
However, if you have been really working on keyword optimization but unable to get the results that you want, you may need to consider some other factors affecting your page and SEO ranking.
Search engine algorithms not just rate the relevance of your keywords on the pages or in the metadata, related to a user’s search terms, but they also evaluate the information like time duration visitors are staying on your website, broken links, bounce rate, inbound and outbound links and more.
Making users stay on your user-friendly web platform and interact with your content may boost your website’s ranking and you may also do so while improving the user experience and usability of your website.
Proper use of head-tail and long-tail keywords to get visitors to click through your website is just half of the story. If you approach SEO like optimizing your website for people who use search engines, the rule of user-friendliness becomes one of the important factors.
It’s not just about H1, H2, alt tags, meta description, and keywords. You need your website to have a fast page speed, responsive design for mobile devices. Don’t get me wrong. You still need the basics, but if you have been doing digital marketing for any time, you know this. It simple hygiene.
Here in this article, I’ll take you through different aspects of the website usability (UI) impacting the website ranking, the ways to improve SEO rankings while improving usability and what to come up with when there is some conflict between usability and SEO best practice.
What is Content Optimization?
Content optimization is used to provide valuable information about your business. It helps search engines determine what your business is about. Therefore, whenever your target audience is looking for a solution that you can provide, the search engines will show your website as a top result.
More than 6.5 million people blogging in the world use their creativity to the maximum to attract as many customers as possible. So, you need to stand out from the crowd with your content and come up with innovative ideas to attract your customers.
Therefore, if you want to be successful with your content optimization process, then you need to know how to avoid the myths about content creation:
- You create content for advertising. As already mentioned, your content should be informative and challenging, helping the reader find a solution to his problem. Therefore, you will use your content to build a relationship with your customer and not push him to only buy your products. Your content strategy will help you develop your position in the market and so it should be your number 1 priority.
- Your content should focus on you. While it is a good thing to tell your target audience about your goals and plans, this doesn’t mean that you should be a narcissist. Your blog posts should address your customers needs and give them valuable information that improves their lives. When you start writing on your blog, you should think about your customers and less about you.
- If you write quality content, it will automatically generate more leads. This is actually a partial myth. It is critical to keep the highest quality of your content and build a good reputation. However, this doesn’t mean that it will generate leads without doing anything else. You need to understand who your customers are and build a marketing strategy around your target audience.
Content Optimization Starts with High-Quality Content
Bounce rates are a problem for a lot of companies. To get users to stay on your website longer it pretty simple. You need a content marketing plan. Be sure to include your keyword research, case studies, blog post, reports, ebooks, infographics, that can be mobile-first indexed and tuned for search engine optimization.
Get your content plan right and watch organic traffic grow, have better conversion rates, and social shares are off the roof. The result is more sales or another possible business outcome you are driving towards.
Dwell time is basically the time visitors spend on your website and this can affect the SEO ranking. When you offer some useful content, visitors tend to stay for longer on your website to devour the information and hence increase the dwell time.
On the basis of this research, content between 2000-2500 words seem to rank the highest in the Google Search engine results.
Though word count is not the ruler in the SEO word count, nobody reads your stuff if it is of no use to them. However, longer content offers you the opportunity to offer more value, let you include some more keywords, include more outbound links, and definitely get people to spend some more time on reading to perk up dwell time.
Another important reason to create highly useful content is that when visitors bookmark your content on Chrome, it may improve the SEO ranking of your website in Google.
Flesch-Kincaid Readability Scores
Have you ever wondered how easy your website is to understand?
Does your writing meet the readability expectations of your target audience?
To help evaluate the effectiveness of your writing, you can easily check the readability of your website pages. The Flesch-Kincaid score shows the reading ease and grade level, will help you determine if your writing is reaching the right audience.
What is Flesch-Kincaid readability?
Developed by Rudolf Flesch and J. Peter Kincaid, the Flesch-Kincaid readability scores are the most widely used measures of readability. And they are used by the United States military to evaluate the readability of their manuals.
The first number, Flesch-Kincaid reading ease, is based on a ranking scale of 0-100, and the higher your score, the better. Low scores indicate text that is complicated to understand. So if your website receives a low Flesch-Kincaid reading ease score, you will likely need to simplify your text.
Bring out High-Quality Content
Nothing helps to improve your content optimization like quality content. Quality is one of the subjective goals.
Who knows what it actually is until you hit it? It may be short, long, funny, serious or anything. Or it may be none of them. Therefore an important part of the content strategy needs to be defining this word or your brand.
Brand Quality Means Trust
This is the reason why Google shares the stuff that they see other people are sharing. They see it as a vote of confidence, a mark on the quality scoreboard. Therefore when you are building the quality of content, it is important to use your energy into building trust as well. With this, there are many factors where the qualities of content matter like:
- Higher content quality may appear directly conflicting with your profit goals.
- Quality content needs a bigger investment
- The Return of Interest on your quality content may not be rapidly evident
Publish Relevant Content
Quality content is one of the prime drivers of your content optimization and search engine ranking and there is no alternative for great content. Quality content designed mainly for your intended user multiplies the site traffic while improving your site authority and relevance. Just fine-tune your web writing skills.
Recognize and target a keyword phrase for each page. Just think about how your reader may search for that particular page. Later on, repeat this phrase many times throughout the page once or just twice in the opening and closing paragraphs, and then two to four more times throughout the remaining content.
Don’t forget to use the italics, bold, heading tags, and rest of the emphasis tags to highlight such keyword phrases however, don’t overdo it. You still want your writing and language style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user and not for the search engine.
The Header Tags help Improve Your Content Optimization
Nobody likes running into the wall of the text.
Proper formatting of your content helps in improving the user experience of your website design immensely. This makes readers even more willing to spend time and read your content and then come back for more, ultimately signaling your relevancy to the search engines.
The exact use of the header tags can help you in breaking up content into sections that are easier to read and use.
It is easier to include header tags in WordPress to improve the user experience and improve the SEO ranking of your website.
Outbound links will help your content optimization, SEO, and search ranking.
In order to make your content more relevant and useful, you may link out to authority sites for more in-depth information that your readers may use.
Linking out the well-respected authority sites will not just increase the relevancy of your content and the time that readers spend on your website, but it is also believed to send out trust signals to Google and improve the SEO ranking.
However, more does not necessarily mean better. There are too many outbound links that may be distracting and make the content even hard to get through.
Develop Authoritative Content
It is important that you create relevant content in order to market which is better than the existing content for a specific set of keywords.
This often means writing long-form authoritative content or content that can compete with professional publications for accuracy and depth. Everything apart from this, on-page optimization, performance, social media promotion, technical optimization should build on that core asset.
Conclusion for Content Optimization
It does not matter if you have got a high-performance score your rank on the first page, if your keyword is a short tail type, the competition may turn higher and it is better to have the best content for it in order to increase your chances to get featured in SERP.
It is really Ok to optimize a single page with multiple keywords as this will bring you a higher volume of searches and will also improve your website ranking. And this may lead to a traffic increase as well.
Hence follow these simple steps and you’ll have a pleasant surprise of increasing your rankings and traffic to your website.
Chandni Wadhwani is a Technical Content Writer and a digital marketing professional, spreading knowledge about businesses going digital. Her articles educate the beginners to work proficiently in the sphere and enhance their knowledge on the subject. She is a National woman award achiever and is working in both technical and non-technical areas to bring awareness while using the power of words.