High-Tech Startup Chief Marketing Officer (CMO) Can Use These 7 Ways Content Marketing to Grow Leads
The ultimate goal of every high-tech startup CMO (Chief Marketing Officer) is to grow the company as much as possible. As a marketing expert, you already know your options for promoting a business online. Content marketing is, by far, an essential form of digital marketing.
According to a study released in 2022, around 78% of companies have a content marketing strategy in place. That’s why today, we’re going to focus on seven ways content marketing can help high-tech startup CMOs grow.
#1 – It Allows You to Target Large Audiences
With most other marketing forms, your best bet is to target your core audience and encourage them to buy your products or use your services. Content marketing is different because it allows you to target large audiences. As long as you have something useful to write that you know certain readers will be interested in, you’ll be able to attract diverse crowds.
This is simple – you can make informative blog posts on many topics related to your industry. Content marketing will drive traffic to your website each month at no cost.
Compare this to paid advertising, and you’ll see why content marketing is king when promoting your startup. Try to mix up your content to ensure you’re targeting different audiences.
#2 – Content Marketing Helps You Build Trust with Potential Customers
Aside from allowing you to target large audiences, content marketing helps build trust with potential customers. In this day and age, this is imperative for making your startup a success. People see a ton of ads daily. Almost every website they visit has ads; users are likely to see sponsored content as soon as they log in to their social media accounts; they even have to continually watch sponsored ads on YouTube.
The consequence of frequent advertising is consumers’ distrust of new companies. As soon as they see an ad, most people will ignore it.
Although they may like a product or service that you’re offering, users probably won’t order anything if they don’t trust your brand. There are quite a few ways you can build trust with potential customers. One way is to make sure your customer service is outstanding.
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The model helps you examine four business scenarios that can help you improve your business performance.
For example, increase the size of your sales force, increase your sales organization’s close rate, decrease your sales cycle time, or increase your average order size and see what happens.
Determine the impact of each of these investment decisions on your top-line revenue and bottom-line performance.
You can also show your audience that you’re easily reachable by responding to social media comments and showcasing your personality online. However, the best way to build trust is to show them your expertise.
Consumers want to see that the people behind the company know what they’re doing. Quality, informative content is the best way to show them that you’re an expert in your field.
Your main goal when writing content shouldn’t be to get people to buy your products. Instead, you should focus on providing your readers with information they likely won’t find anywhere else.
If readers like your content, they’ll surely be eager to learn more about your startup and its products. They’ll appreciate it the most because they’ll be able to do this on their own time without too much pressure from your brand.
#3 – Content Marketing Attracts Ideal Buyers
Content marketing attracts ideal buyers because only people genuinely interested in what you have to say will read your posts. This means that people reading your posts are interested in high-tech and want to increase their knowledge.
And your content can help them do just that. Remember that paid advertising can help you reach many people quickly, but that doesn’t mean you’ll generate a lot of sales. On the other hand, you don’t have to invest anything into content marketing except your time and effort, and you’ll be attracting ideal buyers.
People interested in your area of expertise are the only ones who’ll perform a search that leads them to your website. Nevertheless, that doesn’t mean these people are your ideal buyers.
Your ideal customers are only those who become captivated by your writing and start reading other posts you’ve made. Once they read through everything on your website that interests them, they’ll be eager to learn more. That’s the moment when you should strike and secure the leads.
Offer them a chance to find out more useful information for free by subscribing to your newsletter. Write a short and exciting eBook that will persuade readers to give you their email addresses. After you get their emails, you can start sending them exclusive content and converting subscribers into customers.
It will be easy for you to convert your loyal readers into customers because they will trust you. When they begin to trust you, they won’t treat your promotional material the same as random ads they come across on the internet. Instead, they will check out what you’re offering. Nowadays, most people aren’t interested in the product as much as they’re captivated by the brand that sells it.
Get Started with Better Content
People share much more than just memes and viral videos on social media. If you create a blog post that contains original and useful content, people who enjoy reading it will share it.
That means their friends who also share an interest in high-tech will see it. The beauty of content marketing is that this will all happen organically and doesn’t require your interference. Your job is to provide interesting and helpful information to readers.
There’s no better way to reach your target audience than through word of mouth. Instead of spending thousands of dollars on promoting your brand, you can let your content speak.
People won’t even be bothered if you talk about your products or services in the blog posts as long as the content is useful. They’ll most likely be inclined to learn more about your startup.
It’s worth mentioning that people will be more likely to share your posts on social media if you discuss them with them on your website.
Respond quickly whenever you get a question or interesting fact in the comment section. This will help you bond with select readers who want to connect with you and will, in return, share your posts.
#5 – It Boosts Organic Search Visibility
Writing long blog posts with original content is the perfect opportunity to increase organic traffic. It’s essential to have a solid SEO plan in place before you start writing your blog posts. Although you already know the importance of effective keyword use, other practices can boost your organic search visibility.
You will first have to analyze your competition to achieve a high ranking on search engines. Find out which topics your competitors have already covered. It’s also crucial to see whether their content is excellent. If you feel you can do a better job at covering a specific topic than one of your competitors, you should do it.
There are many different ways content marketing and SEO complement each other. For instance, one of the fundamental components of SEO is keywords, which you can easily use when doing content marketing. Content marketing allows you to strategically implement keywords throughout your post without sacrificing the quality of your content. Similarly, a good SEO campaign means putting out content regularly. Content marketing requires constant output. After all, marketing is an active verb, meaning that it’s an ongoing action.
Serena Dorf, a professional content writer and contributor, notes that SEO and content marketing overlap more than people think. Good content marketing can’t exist without SEO. Serena, a copywriter for a dissertation service called Academized and an editor for EssayUniverse, says that the main difference between content marketing and SEO is that the latter is narrower and more technical. Like many of her colleagues at the best paper writing services online, Serena notes that this is why SEO should be the foundation of your content marketing posts.
It’s important to note that your content marketing campaign doesn’t have a high chance of success if you don’t integrate SEO. Remember that one of your main goals in content marketing is to drive organic traffic to your website. Only people who search precisely for what you’re writing about will be interested in becoming your loyal customers.
To grow your business, you will need to maximize your online exposure. There are some basic ways you can do this, like guest posting. You can get in touch with other websites in your industry and ask if you could write a post for them in exchange for a link to your website.
This method is tried and tested but requires a lot of time. But what if there was a way to build backlinks without having to go through the trouble of writing guest posts? What may surprise you is that you can do this by making sure that your content’s quality is top-notch.
For this plan to succeed, you will need to do a lot of research and include hard data in your posts. Become a reliable source that other websites will have to use and mention if they want to include your data. Backlinks are useful not only because they impact your search engine rankings but because they can also quickly expand your customer base.
You can get anywhere from one to more than a thousand visitors depending on which website links to your posts. Seeing as how the website that links to you will cover the same field of expertise as you, there’s a good chance that their visitors will take a liking to your posts.
Building backlinks without paying for them or writing guest posts can be long and difficult. The only way to potentially speed it up is to make sure that you write better content than any of your competitors. One way to do this is to have industry leaders write contributions to your posts.
#7 – Content Marketing Will Keep Your Website Relevant
We’ve already mentioned that content marketing is an ongoing action, which is a good thing. You want to feel pressured to publish new content regularly because it will keep your website relevant. If you stop blogging, many of your readers will stop visiting your website soon.
The rest will follow suit if they see that you haven’t posted. Remember that the main thing people you attract through content marketing want is information. If you stop providing them with information, they will no longer pay attention to your brand or products.
Besides helping you create a loyal online following, posting content regularly will positively impact your search engine rankings. Google always gives the advantage to websites that post fresh content frequently. With each new blog post you make, you’ll be able to rank for a new set of keywords. You won’t have to spend a dime on marketing as long as you keep doing this. Let your knowledge and expertise generate sales instead of paid advertising campaigns.
Wrap-Up on High-Tech Startup Chief Marketing Officer (CMO)
Content marketing provides you with a unique way to promote your company. Instead of merely trying to sell customers on your products and services, you can provide them with useful information. This allows you to connect with your audience and build trust with them.
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