marketing
Inbound marketing is a strategy that involves creating contextual content Inbound marketing generates more leads with a lower cost of acquisition. How do we know? We’ve been doing it for 30 years. All inbound is a bundle of marketing services to sell HubSpot’s technology. How did you wonder about this article? Maybe a referral or […]
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Lead nurturing email marketing can increase your help sales conversions. This article discusses how email marketing is a great way to stay in front of your customers and potential clients. If you understand your marketing funnel, you might wonder why a 5% lead capture from your website yields only 2% of sales. What? The average
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How does programmatic advertising work? Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers
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How to Use Smart Targeting And the Rise of AI Smart targeting is a marketing application of artificial intelligence to predict the preferences and habits of internet users. Artificial intelligence uses previous user actions to decide how to display content best. The more information collected on a user, the more personalized the experience. Targeting allows
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Color theory is both the science and art of using color. Today it makes sense to understand color theory, including color theory for designers. The principles of color theory and color theory psychology in digital or print media can increase your response rate. The color theory explains how humans perceive color; and the visual effects of how colors
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Content Clusters are critical to SEO, often pillar content. If you’re engaging in content strategy and planning, you probably know what content clusters are. Content clusters are instrumental, even more so if your content is part of your core SEO techniques – as it should be. Since organic results are the main “provider” of traffic,
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Highly Effective Marketing Campaigns to Differentiate Your Food & Beverage Business Learn How to Create Highly Effective Marketing Campaigns to Differentiate Your Food & Beverage Business. Every business requires careful management and attention to help bring in new customers. Here are some tips for how marketing companies can help you. The Best Steps to Differentiate
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Digital marketing in real estate is a must in 2023. Real estate marketing has changed over the years to digital marketing. The strategies have been effective and cannot be ignored in recent years. However, you must have a strong digital presence to scale your real estate business. Have you ever wondered why some realtors are
Benefits of Digital Marketing in Real Estate, a Realtors Guide Read More »
Try these five SEO techniques used in B2C or B2B space These 5 SEO techniques used in the B2C or B2B space might apply to your business. Check it out. You could state that search engine optimization (SEO) is the lifeblood of the Internet. It provides a framework for boosting traffic to any website. When
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SEO Marketing Doesn’t Happen Overnight SEO marketing doesn’t happen overnight, but management wants a return on investment and needs to know the hurdle rate. This is the most common question business owners ask before investing in SEO. Unlike other marketing investments, SEO is a long-term investment that may take months to deliver any results. Your SEO
SEO Marketing: How Long Does it Take to Work? Read More »
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