1000+ Prompts, AI Tools, and Primer

Complete List of AI Tools, with Over 1,000 Free Prompts and an AI Cheat Sheet.

Four New AI-Powered Products Revolutionizing the Startup Scene at Denver Startup Week

Voice of the Customer (VOC)

A process for eliciting needs from consumers that uses structured in-depth interviews to lead interviewees through a series of situations in which they have experienced and found solutions to the set of problems being investigated. Needs are obtained through indirect questioning by coming to understand how the consumers found ways to meet their needs, and, more important, why they chose the particular solutions they found. (See Chapter 11 of The PDMA ToolBook 1.)

Scroll to Top