Social marketing

Also known as word-of-mouth marketing, Social Marketing is a type of strategy that uses interactions between you and other people as the main way to spread awareness of your brand. This is often used for personal brands or companies who have a strong online presence, but it can also be useful for products or services if they have a reputation amongst consumers. The goal of this form of marketing is to make people interested in your brand so they will share it with other people instead of buying the products or services from your competition.